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Consumers Care About Brand Values: How To Communicate Them in a Way That Wins

Hubspot Marketing

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

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Social media advocacy: How to promote a cause in 2025

Hootsuite

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. link] — Utibe R.

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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

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How to master social media for retail in the UK

Sprout Social

In today’s ever-changing retail landscape, brands are divided into two groups. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%).

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. A 2022 Gartner study found that 30.4% They could tarnish not only your brands name but also email marketing as a channel. But they all come from brands I did subscribe to and which I even sometimes buy from.

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Post Performance Report: Brands making the most of the the holiday season

Sprout Social

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. But Lowe’s isn’t just a Halloween haven.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

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