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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. But in 2023, half of marketers say these goals will change. How are Marketers Performing in 2022?

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media could be the future of e-commerce.

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How Brands are Investing in Video Marketing On a Budget [2022 Data]

Hubspot Marketing

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year.

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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

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23 Stats We Gained from Surveying Marketing Leaders [New Data]

Hubspot Marketing

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Read on to learn: Trends Marketing Leaders are Following. Challenges Marketing Leaders Face.

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20 Artificial Intelligence Statistics that Marketers Need to Know in 2023

Hubspot Marketing

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. times in 2022 compared to its adoption rate in 2017. The chatbot market is forecast to reach around 1.25

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Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

Hubspot Marketing

We surveyed 550 global marketers to find out. We asked 500+ global video marketers, " Does the primary company you do video marketing for creating content in-house, through an outside agency, or both? In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content.

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