Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. When asked in the Fall of 2022, “How long do you expect hiring efforts to be slowed or paused at your company?” How exactly?

eCommerce 125

eCommerce Acquisition Marketing Entertainment Global Marketing 125

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. Q1 2022 55.0%

Market Research 107

Market Research Non-Profit Transform Marketers 107

Chief Martec

APRIL 7, 2022

Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. Not only was the metaverse not included in those top three, I cited it as “still early” in 2022 under an omissions heading. hours a day on Fortnite and Roblox.

Real Estate 134

Real Estate Global Marketing PR Fashion 134

Martech

MAY 31, 2024

If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period? When interviewing agency owners and senior leaders, a more complex picture emerges.

Transform 132

Transform Thought Leadership SEO User-Generated 132

Martech

JANUARY 26, 2023

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.”

Marketers 117

Marketers Marketing CRM Global Marketing 117

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. 2022 will be more of the same, but we’re more prepared for this, right? Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketers Marketing 52

Hubspot Marketing

DECEMBER 20, 2022

When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. 53% of marketers said they plan on working with micro-influencers in 2023.

Influencer Marketing 136

Influencer Marketing Retail Fashion Global Marketing 136

Martech

DECEMBER 5, 2022

Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K Ryan is truly an old-hand at email marketing. The co-founder of and managing partner RPEOrigin, he has more than two decades of global marketing leadership for high-growth SaaS and Fortune 250 companies. followers) LinkedIn: KathPay (7.4k

Email Marketing 126

Email Marketing CMO Marketers Marketing 126

Hubspot Marketing

OCTOBER 17, 2024

According to Marq , last year saw an unprecedented surge in demand for AI design tools, with the search volume for AI design-related tools and software increasing by 1700% from 2022 to 2023. Furthermore, a recent Canva survey found that 75% of global marketing and creative leaders agree that AI is essential to their creative toolset.

Global Marketing 127

Global Marketing Price Branding Marketers 127

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. ” Insider Intelligence said that TikTok’s command of the digital ad market more than doubled in 2022 and has nearly 100 million U.S.

COS 86

COS Retail Advertising Advertisers 86

Martech

NOVEMBER 9, 2022

The findings are based on interviews with more than 1,400 industry professionals, marketers and publishers, across seven global markets in September 2022. Solutions marketers feel good about. The data comes from the latest “Beyond the Cookie” report issued by data solutions provider Lotame.

Marketers 103

Marketers Marketing Global Marketing Customer 103

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those who said they had a “unified customer database” fell from 38% in 2022 to 33% in 2023. Dig deeper: Does your company need a CDP?

Customer 119

Customer B2C Transform Retail 119

Hubspot Marketing

NOVEMBER 15, 2022

About this Data: These insights are based on data aggregated from 158,000 + HubSpot customers globally between July 2021 and October 2022. A Crisis of Disconnection: 3 Business Trends Stifling Business Growth in 2022. Your Guide to Summer Web Traffic, Conversion & Lead Performance Across Industries.

Manufacturing 105

Manufacturing Health Education Inbound Marketing 105

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Download Enterprise Account-Based Marketing Platforms: A Marketer’s Guide. What it is.

Direct Mail 128

Direct Mail Customer Acquisition Marketers Marketing 128

Hubspot Marketing

MARCH 19, 2024

With marketers, podcasts or other audio content are not among the most leveraged trends, nor do they offer the highest ROI, but investments will continue to grow in 2024: 39% of those who already leverage podcasts or other audio content will invest more in 2024 42% of those leveraging audio chat rooms plan to invest the same amount in 2022.

Thought Leadership 105

Thought Leadership Marketers Marketing B2C 105

Martech

AUGUST 11, 2021

That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects. Marketing automation does automate some activities, of course, but marketers still find themselves bogged down in Excel spreadsheets and cleaning up data.

CRM 117

CRM Retail Global Marketing Customer Journey 117

Welcome Software

MARCH 15, 2022

In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year. Around 23% of respondents intend to spend between $100K- $500K on initiatives and activations around content in 2022, with a select 16% ready to shell out up to $5M for the same!

Transform 52

Transform Marketers Marketing CMO 52

Hubspot Marketing

DECEMBER 19, 2023

For example, when shares of the popular image-sharing platform Snapchat dropped substantially in 2022, Piper Sandler analyst Tom Champion suggested that the drop was reflective of broader trends, arguing that “at this point, our sense is this is more macro and industry-driven versus Snap specific.”

User-Generated 116

User-Generated Marketers Marketing Social Media Marketing 116

Martech

FEBRUARY 8, 2023

In 2022, U.S. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. The programs, perhaps unsurprisingly, are popular. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista.

Customer loyalty 110

Customer loyalty Retail Marketers Marketing 110

Welcome Software

AUGUST 9, 2022

Two hundred years ago, a marketing trend would have been to use the town crier. So, what online marketing trends are worth a look at in 2022? Since online marketing raises brand awareness and results in business growth, it is crucial to stay on top of its trends. Let’s first review the aspects of online marketing.

Market Trends 40

Market Trends Shoppers Marketers Marketing 40

Search Engine Land

NOVEMBER 1, 2022

Now available in all Shopping Campaigns global markets.” Microsoft has developed an easy-to-use In-market Audience specifically designed for the Word Cup, starting on November 20, which will allow you to target high-value customers across the Microsoft Search and Audience Networks. . How to use it.

Product 81

Product Price Advertising Advertisers 81

Hubspot Marketing

JULY 28, 2023

Further reading The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers] 5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research] Back To You While frustrating, there‘s no "one size fits all" marketing strategy.

Price 98

Price Marketing Mix Key Performance Indicator Marketers 98

Econsultancy

APRIL 6, 2022

Each channel offers its own benefits, Shopify for example is a great place to start if you’re a kitchen table start-up to reach consumers looking for a more personalised gift but a behemoth like Amazon gives you access to a global market and consumers you may not know existed.

eCommerce 88

eCommerce Branding Logistics Shoppers 88

Econsultancy

FEBRUARY 23, 2022

A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. Digital Shift Q1 2022 Chapter 3 – Expanding Gaming Worlds. billion by 2027, up from 173.7 Mobile gaming.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

illumin

JUNE 27, 2024

Launched back in 2022, Uber’s Journey Ads offers display and video ads paired with demographics-based and behavioral targeting along with campaign performance measurement. and global markets purchase display and video ads on the app. As a result, they can target riders through three distinct phases of their trip.

Advertising 59

Advertising Advertisers Food Global Marketing 59

Neil Patel

NOVEMBER 22, 2022

Windows was their flagship product of the 90s and still has 76% of the global market share held by operating systems in 2022. Look no further than two of the biggest tech giants, Microsoft and Apple, for examples of great success stories in product naming. Take Microsoft. So what made them choose the name Windows?

Product 91

Product SEO User-Generated Global Marketing 91

Digital Marketer

DECEMBER 19, 2022

According to Insider Intelligence , US ecommerce sales are predicted to pass $1 trillion in 2022. The fact that the global market size of ecommerce continues to grow reflects these changes. Worldwide, they expect to see $5 trillion in ecommerce sales. Image sourced from McKinsey.

Transform 82

Transform eCommerce Retail Entertainment 82

Marketing Insider Group

FEBRUARY 5, 2024

(Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. alone boasts approximately 32 million bloggers as of 2022. DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Search Engine Land

JANUARY 24, 2023

Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. Finally, Microsoft provides access to a larger global market, which can be beneficial for advertisers and brands looking to expand their reach.

Branding 86

Branding Price Advertising Advertisers 86

Spiralytics

SEPTEMBER 26, 2024

The global market value for AI-generated deepfakes will reach USD 79.1 Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019. Regmedia ) Compared to 2022, there have been thrice as many video deepfakes and eight times as many voice-based deepfakes online in 2023.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% Why the shift to analytics for marketers?

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Rock Content

APRIL 19, 2023

The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest advancements in technology and marketing: Generative Artificial Intelligence. Besides that, Deloitte’s Global Marketing Trends Report 2023 stated that just 10% of marketers think that metaverse is irrelevant to them.

Fashion 52

Fashion User-Generated Global Marketing Market Trends 52

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketers Marketing 105

Search Engine Land

MAY 22, 2023

Time estimates for reporting and analytics tasks Miscellaneous features Optimizing for multiple languages in SEO is crucial for expanding reach and improving the user experience for companies tapping into a global market. Furthermore, although the plan included API access, they hadn’t fully utilized it due to its complexity.

SEO 88

SEO Analytics Price User-Generated 88

Marketing Insider Group

NOVEMBER 16, 2021

The Marketing Vision 2021 conference supported that; the need to measure and report the business impact of marketing has never been more important: You cannot deliver insights-driven marketing without measuring the success and failure of your marketing initiatives. And use these insights to tell a story.

Thought Leadership 94

Thought Leadership Transform Marketers Marketing 94

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. UK online clothing sales expected to overtake in-store in 2022. In Singapore, 36% of consumers bought apparel from outside of their home market, making it the top global market for cross-border online clothing purchases in 2020, according to analysis.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Customer Acquisition 128

Customer Acquisition Marketers Marketing Global Marketing 128