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From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

Buffer Marketing

TikTok is the most rapidly adopted channel , growing from 779 connections in its first month on Buffer (June 2022) to 276K today. It’s grown 70% since 2022, up from 1.08M. Pinterest has doubled its connections since 2022 (up 113% from 56K to 120K), and Instagram has grown 94.7%, going from 657K to 1.28M connections.

Transform 108
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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

of marketing effortsa remarkable 100% increase since 2022. improvement in sales productivity (up from 5.1% Despite these gains, marketing still plays a limited role in critical strategic domains such as revenue growth, product/service innovation, and market selection. in 2024), but remains below the 2022 peak of 10.7%.

Transform 130
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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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Marketing Budget and Job Growth Rebound

The CMO Survey

The survey found that overall marketing spending is bouncing back toward the four-year-high levels notched in Fall 2022, after weaker growth rates for the past years. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). companies, 97% of whom hold positions at VP-level or higher. growth in Spring 2024.

CMO 173
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5 key trends we’re seeing in B2B marketing

Martech

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT