From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022
Buffer Marketing
DECEMBER 12, 2024
TikTok is the most rapidly adopted channel , growing from 779 connections in its first month on Buffer (June 2022) to 276K today. It’s grown 70% since 2022, up from 1.08M. Pinterest has doubled its connections since 2022 (up 113% from 56K to 120K), and Instagram has grown 94.7%, going from 657K to 1.28M connections.
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