Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Technological innovation is leading that charge. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. Automations.

Retail 130

Retail Shipping eCommerce Law 130

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketers 103

Marketers Marketing Thought Leadership Advertising 103

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketers 98

Marketers Marketing Thought Leadership Advertising 98

Martech

FEBRUARY 6, 2023

Martech in 2023 and beyond So where does this leave martech as we move into 2023? With so much uncertainty about the global economy, most companies are taking a more conservative approach to marketing, marketing spend and technology. If it were up to me, I’d anoint 2023 as the “year of stack rationalization.”

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Customer Acquisition New Technology Product Management 98

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Branding 133

Branding Retail User-Generated eCommerce 133

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

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Real Estate Branding Fashion Food 136

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 144

Branding Real Estate User-Generated Communications 144

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116

Martech

JANUARY 10, 2023

Big brands like Samsung , Under Armour and Walmart have rolled out multi-pronged, long-term engagements in virtual worlds and with virtual goods. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. It isn’t just talk.

Transform 106

Transform eCommerce Retail Marketers 106

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not.

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SEO Gen Z User-Generated Advertising 113

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 98

Transform Retail Shoppers Price 98

Rock Content

MARCH 15, 2023

As a result the impacts of a global brand can be positive not only for businesses but also for many other people around the world. It requires a lot of research, planning and efforts to make a brand stand out to the audience and reach its business goals. Creating a Marketing Strategy is not an easy task. Have you been using them all?

Global Marketing 98

Global Marketing eBook Marketers Marketing 98

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Hubspot Marketing

JANUARY 27, 2020

It's safe to say that I'm a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. As a marketer, I'm curious to see how brands could leverage smart technology. A quarter of VR users believe it has a strong potential for brands and marketers.

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Millennials Shipping Entertainment eCommerce 145

Martech

OCTOBER 11, 2024

Perhaps the most significant difference between the 2023 and 2024 editions of the MarTech Replacement Survey was the role of cost when marketers were considering a replacement for a martech application. Cost was cited by 37% of respondents in 2023 who replaced a martech solution in the past year. In 2024, it rose to 61%.

Marketers 113

Marketers Marketing Customer Journey New Technology 113

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Search Engine Land

APRIL 11, 2023

A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Performance Max Hot Takes Blocking branded keywords is not the best approach. ppcchat — Menachem Ani (@MenachemAni) August 22, 2022 In some situations, brand exclusion makes sense.

Non-Profit 86

Non-Profit Branding eCommerce Retail 86

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

New Technology 119

New Technology Entertainment Promotion Management 119

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 63

New Technology Education Promotion Management 63

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. You could also survey and ask your customers what other brands they considered when making a similar purchase. If not, this is a clear area where your brand can pull ahead. how the public feels about their brand).

Whitepaper 139

Whitepaper CRM Marketers Marketing 139

Martech

DECEMBER 7, 2023

. “If I was at Marketo or Lean Data right now,” she told us, “I could have my logo there, I could have a personalized card inside for the individual — company-branded plus individually-branded and with unique content.” ” Brand immersive experiences. ” Brand immersive experiences.

Transform 118

Transform B2C CMO New Technology 118

Search Engine Land

SEPTEMBER 24, 2024

A good example of just how unreliable they are is the fact that OpenAI , the creator of ChatGPT, took down its AI-written text classifier in July 2023 due to its low accuracy rate. Implement robust processes Develop comprehensive content guidelines that reflect your brand voice, style and quality standards.

User-Generated 75

User-Generated SEO Transform Education 75

Martech

JUNE 6, 2024

The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. Utilization of martech tools has fallen from 58% in 2020 to 33% in 2023 (all research quoted here is from Gartner). It has typically been a repository for any brand data, not just customer data, and has been the purview of IT.

New Technology 114

New Technology Advertising Advertisers Analytics 114

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands.

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Search Engine Land

AUGUST 3, 2023

billion from its ad services in the second quarter of 2023. The company explained that its new technology has been helping advertisers reach their target audiences with optimal cost-efficiency as the industry moves away from third-party cookies. Amazon generated $10.68 Why we care. Leading the way with AI. Earnings report.

Retail 92

Retail Advertisers Advertising New Technology 92

SmartBrief - Marketing

JANUARY 22, 2024

Forrester’s July 2023 Artificial Intelligence Pulse Survey found that 79% of AI decision-makers who are planning to implement generative AI in the next year believe that it will greatly impact their customer interactions within two years — and 20% of those organizations view generative AI as their only AI strategy.

Transform 126

Transform User-Generated Marketers Marketing 126

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. Obviously we want to prioritize and promote those brands and those products based on what sort of content [the reader has] been consuming on the media sites.”.

Transform 121

Transform Customer User-Generated Advertising 121

Marketing Insider Group

DECEMBER 8, 2020

by 2023 , accounting for 17% of sales. The New Customer Experience. B2B buyers aren’t new to the digital experience with brands. Other smaller-scale options include video chats or adding new features to your app (if applicable) that resolve unique challenges. trillion in the U.S. Why the Change?

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Search Engine Land

APRIL 20, 2023

AI-powered ads 2023. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity. The feature would help brands and marketers create ads using suggested headlines and descriptions.

User-Generated 92

User-Generated Advertisers Advertising New Technology 92

Rock Content

DECEMBER 20, 2023

Still, at the same time, we must admit that a lot happened in 2023. Another topic that surfaced more than usual in 2023 was “rebranding.” ” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. Before rebranding comes branding.

Transform 52

Transform Pharmaceutical Branding Communications 52

Martech

MARCH 2, 2023

As a result of the WebAR technology developed by Videobomb, the image of the dollar bill connected users to the promotion, which invited them to sign up and receive a $10 eGift discount for Papa Johns. The Videobomb technology allows brands to make any object in the physical world become a digital billboard ad on a consumer’s mobile screen.

Transform 110

Transform Promotion Food Entertainment 110

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Customer Journey 97

Customer Journey Marketers Marketing New Technology 97

Hubspot Marketing

JANUARY 24, 2023

In this post, we'll define AI imagery and tell you what you should know before incorporating it into your business strategy in 2023. Pros and Cons of AI Image Software AI Image Generators AI Image Alternatives AI images are the new, trendy way to create visually appealing images of search queries — without the wait.

Price 141

Price User-Generated Law Marketers 141

Use Insider

APRIL 27, 2023

Akcan shared Insider’s key learnings and challenges in Vietnam with attendees at The Vietnam Innovation Forum 2023 Insider has been successful in the Vietnamese market, and Akcan shared the company’s key learnings and challenges in the region. This approach will help brands deliver more personalized experiences that drive growth. “At

New Technology 52

New Technology Promotion Management Customer 52

Litmus

JUNE 14, 2024

When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. But we also know that there’s a lot of new technology out there that helps make one of the most fun parts of the email workflow—design—go more smoothly. …but

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Set Up

JANUARY 24, 2023

QR codes are more convenient for the consumer and for the brand because they’re touchless and require less work to update (imagine printing out a new menu every time there is a new dish…). Investing in new technology will certainly keep you ahead of the game, but make sure your audience is ready…otherwise your strategy may flop.

Direct Mail 59

Direct Mail Food New Technology Education 59

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy.

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Retail Shoppers eCommerce Fashion 110