Martech

JANUARY 27, 2023

We made it to 2023! Many marketers told me they were busier than ever. Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. More spam complaints.

Email Marketing 142

Email Marketing Marketers Marketing Law 142

Martech

NOVEMBER 4, 2024

DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g.,

Transform 120

Transform Retail Manufacturing eCommerce 120

illumin

DECEMBER 5, 2024

In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2023 Google started its cookieless initiative on Chrome, eliminating third-party cookies for one percent of its users, an estimated 30 million people. Will Google get back on board with cookieless?

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Neil Patel

DECEMBER 13, 2022

11% said they would maintain their SEO budget going into 2023. The number 1 response on why is because there wasn’t much flexibility with their overall marketing spend due to economic reasons. A staggering 98% said they would invest in AI tools in 2023. Podcasting is one of those marketing channels that isn’t saturated yet.

B2C 145

B2C Marketers Marketing Influencer Marketing 145

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. But annoyed that advertisers and brands don’t need to go through these many changes within a short while.

Advertisers 97

Advertisers Advertising Non-Profit Digital Marketing 97

ConsumerTalk

APRIL 12, 2023

Marketing strategies can confound even the savviest marketers and CPG brand leaders. With software tools built to automate and quickly manage performance marketing tasks and measure results, you can improve your CPG marketing strategy in 2023 and be on your way to meeting all your goals, no matter how ambitious.

Marketing Strategy 98

Marketing Strategy Marketers Marketing Performance Marketing 98

Martech

DECEMBER 30, 2022

The advice I shared in 2022 can guide you through 2023. I frequently advise marketers to stop what they’re doing, clear their minds, look at their efforts and think of how to improve them. .” ” The marketer who had to figure out how to fight for every scrap of budget to make the email program achieve its potential.

Transform 24

Transform Marketers Marketing Retail 24

Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses.

Performance Marketing 79

Performance Marketing Advertisers Advertising Marketers 79

Martech

DECEMBER 12, 2022

In a nutshell, this means running experiments, analyzing performance data and finding improvement opportunities. With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. Consumer demand for personalized experiences is on the rise.

Advertisers 109

Advertisers Advertising User-Generated Analytics 109

SmartBrief - Marketing

MAY 7, 2025

Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house team or hire an agency? Todays internal teams are staffed with ex-agency talent and bring sharper instincts for the brand than most outsiders ever could. Need tight brand alignment and cross-functional fluency?

Shipping 60

Shipping Performance Marketing Branding Advertisers 60

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Which Marketing Strategies are Most Effective?

Marketers 106

Marketers Marketing Promotion Management 106

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge.

Transform 98

Transform Retail Shoppers Price 98

Sprout Social

JANUARY 30, 2025

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy. Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social.

CMO 92

CMO Gen Z Thought Leadership Entertainment 92

Hubspot Marketing

DECEMBER 13, 2023

Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. Plus, their branding is on point.

Inbound Marketing 103

Inbound Marketing PR Manufacturing Marketers 103

Orbit Media Studios

APRIL 30, 2025

It was springtime in 2023 and you heard that this new ChatGPT thing could write anything. Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. Agents bridge sales/marketing gaps. Your employer?

Transform 101

Transform User-Generated CMO Copywriting 101

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 138

Influencer Marketing Customer Journey Health Marketers 138

Search Engine Land

APRIL 24, 2024

Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues to increase – up 13% YoY (compared to a 9% year-on-year increase in Q4 2023). CPC increased by 13%, a big jump from the 6% year-on-year increase in CPC of Q4 2023. Performance Max campaigns improve from quarter to quarter.

Retail 104

Retail Advertisers Advertising Price 104

Set Up

MAY 20, 2025

They want brands that understand them, speak with empathy, and prove their products work. Brands like MONPURE are ahead of the curve. From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding.

Gen Z 59

Gen Z Transform Health Millennials 59

Search Engine Land

AUGUST 3, 2023

Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. When new ad products are launched, particularly by industry giants like Google, brands should make sure they are paying close attention and not be so quick to dismiss the possible potential.

Product 96

Product Advertisers Advertising Performance Marketing 96

Martech

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

Advertisers 109

Advertisers Advertising Transform Manufacturing 109

Hubspot Marketing

JANUARY 22, 2024

What makes social media such an effective ecommerce channel is that it gives marketers access to a pretty wide net of people. This enables them to tap into audiences who are already engaged, which is ideal for brand building and product discovery. This allows marketers to jump on trends and showcase their brand's personality.

eCommerce 136

eCommerce Marketers Marketing Influencer Marketing 136

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Health 143

Health Manufacturing Thought Leadership Product 143

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Use Insider

MARCH 1, 2023

The state of customer experience in 2023 Let’s kick things off by looking at the state of customer experience in 2023. in 2023 compared with 2.8% Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2023.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands.

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Exposure Ninja

MAY 2, 2025

More importantly, most of these consumers aren’t loyal to a brand when they begin their search. And for prospects with no brand loyalty, that’s where their business will go. If you’re not visible, responsive, and easy to engage with online, they’ll scroll right past, no matter how established your brand is.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Search Engine Land

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

Advertisers 100

Advertisers Advertising Transform Manufacturing 100

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Marketers need to be mindful of customer sentiment and adjust their messaging accordingly.

Transform 52

Transform Customer Acquisition Marketing Mix Marketers 52

Martech

FEBRUARY 20, 2023

Some marketers are shifting budgets away from the iOS and social placements where scale is becoming sparser and re-investing in CTV advertising. Right now, CTV advertising is projected to increase by over 14% in 2023, according to the IAB. So, how is this shift in ad spend to being justified? Get MarTech! In your inbox.

Advertisers 98

Advertisers Advertising Market Research Branding 98

Hubspot Marketing

JUNE 6, 2023

It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. When an engagement marketing campaign is event-centric, it's dedicated less to the type of event — like a concert, festival, conference, etc. —

User-Generated 145

User-Generated Marketers Marketing Branding 145

Sprout Social

FEBRUARY 7, 2024

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. The challenge?

Price 128

Price Marketers Marketing Analytics 128

Power Digital Marketing

FEBRUARY 6, 2023

As businesses prepare for the economically turbulent year ahead, turn your focus to marketing and specifically, how it can support growth in the year ahead. Without further ado – let’s dive into the highlights of recession-proofing your marketing efforts. A common split is 60% brand, 40% performance.

Non-Profit 40

Non-Profit Marketers Marketing Customer Journey 40

Hubspot Marketing

MARCH 19, 2024

Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers. Partner with micro-influencers. Image Source 6.

Thought Leadership 105

Thought Leadership Marketers Marketing B2C 105

Hubspot Marketing

MAY 2, 2023

As of 2023, ChatGPT has about 13 million unique visitors a day. He believes that AI can be a great advocate for brand voice if it is given information on your desired tone, voice, and company personality. Provide me with a list of companies currently looking for a freelance performance marketer.

Price 142

Price CRM Performance Marketing Advertisers 142

Hubspot Marketing

APRIL 8, 2024

In a blog post from late 2023 , Google said that the reason why they decided to launch it was to let their advertisers stay on top of changing market conditions. It gave birth to features like search themes, asset group reporting, and campaign-level brand exclusions. customers who use Performance Max.

User-Generated 137

User-Generated Advertisers Advertising Communications 137

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth. To access new customer segments and markets, it is vital to make your brand visible and relatable.

Advertisers 120

Advertisers Advertising Transform Customer Acquisition 120

Martech

JUNE 27, 2023

Visitors cared more than marketers about the site design but less about the need for a compelling brand story. Website essentials for B2B marketing today Here’s a list of the essential elements of a top-quality B2B website in today’s market. Stay away from buzzwords and brand speak.

Customer 117

Customer eCommerce Price Finance 117