article thumbnail

X Factor: Should Your Brand Be on Twitter in 2024?

Marketing Insider Group

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial.

Branding 128
article thumbnail

50% of B2B marketers won’t reach 2024 goals

Martech

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. Dig deeper: Pipeline360 on “branded demand” Email: Business email address Sign me up! Top B2B challenges. The full report is here (registration required). Processing.

CMO 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? To make things easier, we researched and compiled information about the top social media sites in 2024. Is your target audience using that social media site?

Branding 123
article thumbnail

How to Market a Manufacturing Company in 2024

Marketing Insider Group

trillion in 2024 and is still growing, so you’ll have to work hard if you want to stand out. However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Consistency in visual elements helps build brand recognition and trust.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.

article thumbnail

5 Ways Social Listening is Taking CX to New Levels

Aspiration Marketing

Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads. By tracking customer conversations about your brand on social media, you can quickly identify pain points and any negative sentiment related to your products and services.

Customer 253
article thumbnail

TikTok Store Marketing: 4 Effective Strategies To Implement

Aspiration Marketing

TikTok, in particular, presents big opportunities for brands with its impressive number of users, engaging video formats, and a suite of marketing tools. In hopes of seeing this number increase, this article dives into four effective TikTok marketing strategies that businesses can implement to boost their conversions in 2024.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. Register today to save your seat!

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.