Aspiration Marketing

SEPTEMBER 30, 2024

TikTok, in particular, presents big opportunities for brands with its impressive number of users, engaging video formats, and a suite of marketing tools. In hopes of seeing this number increase, this article dives into four effective TikTok marketing strategies that businesses can implement to boost their conversions in 2024.

Social Media Marketing 263

Social Media Marketing Marketers Marketing Marketing Strategy 263

Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? promotions, behind-the-scenes, user-generated content) will help engage your audience and keep them interested in your brand. Because they only last 24 hours, brands are often more authentic and creative with their Stories’ content than their Feed.

Social Media Marketing 134

Social Media Marketing User-Generated Promotion Branding 134

Sprout Social

SEPTEMBER 26, 2024

As such, good engagement serves as social proof and reflects positively on your brand authenticity. People may feel more comfortable trusting your brand because so many others are engaging with it. The RivalIQ study found that the median Instagram engagement rate for the top 25% of brands is 1.02%.

User-Generated 124

User-Generated Food Analytics Promotion 124

Hubspot Marketing

JULY 26, 2024

How To Activate Google Consent Mode New Implications for 2024: Google Consent Mode Version Two For visitors who do not grant their consent , companies are still able to get some crucial trends using existing data from consenting users. For some brands, the consent acceptance rates dropped 20% in just two years,” cites the article.

Law 124

Law Analytics Advertisers Advertising 124

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI. These developments were nothing short of extraordinary. Their idea?

Transform 125

Transform User-Generated Fashion Marketers 125

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 133

Gen Z Branding Retail Content Placement 133

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% When asked how they will deal with this, nearly two-thirds of respondents said that, despite lacking the budget to execute their strategies in 2024, they are hopeful that generative AI can make up some of the gaps.

Transform 140

Transform Branding CMO Education 140

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Maximize the power of LinkedIn for your brand 1.5 Because having an impact shouldn’t come at the price of burnout.

Social Media Marketing 124

Social Media Marketing User-Generated Education Customer 124

Martech

JULY 17, 2024

Targeting precision and flexibility DOOH’s precision targeting capabilities enable brands to reach specific demographics with tailored messages. This lets brands tailor their messages to the specific time of day, location or even current events. Are you getting the most from your stack?

Advertisers 120

Advertisers Advertising Retail Marketers 120

Hootsuite

OCTOBER 7, 2024

Let’s take a look at some of the best (free and paid) options for 2024. Which network drove the most brand awareness for our product launch? And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. What are social media analytics tools?

Analytics 118

Analytics Price PR CRM 118

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 118

CRM Transform User-Generated Management 118

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 124

Influencer Marketing Branding Health Logistics 124

Martech

NOVEMBER 5, 2024

That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. Branded calls. Branded call services allow rich content to be displayed on mobile screens during incoming phone calls. Branded calls globally are expected to grow from 1.5 More trust. And 61% want to see the logo. Processing.

Customer 118

Customer Branding Communications Marketing 118

Martech

AUGUST 12, 2024

Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. The post Consumers share what they want from brands appeared first on MarTech. We gathered responses from 1,500 consumers across the U.K.

Branding 121

Branding Transform Communications Advertisers 121

Hubspot Marketing

NOVEMBER 26, 2024

Top 6 Social Media Marketing Challenges in 2024 1. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” Lead generation is also proving to be a hurdle in 2024. Here’s what the data says. Read the room.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 100

Branding Food Transform Education 100

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Overall, video engagement experienced a four-year low in 2024, with 3 to 5-minute videos seeing the steepest decline (10%). The post 41% of brands using AI for video, up from 18% last year appeared first on MarTech. Processing.

Branding 118

Branding User-Generated Place Product 118

Martech

OCTOBER 29, 2024

This last part is making it hard for brands to be heard during the critical holiday shopping season. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital. Politics drive up CPMs. over last year. Processing.

Branding 120

Branding Advertisers Advertising Price 120

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social.

Branding 129

Branding Law Influencer Marketing Communications 129

SocialPilot

OCTOBER 20, 2024

With all this data in hand, you will be better prepared to define your brand type. Your brand voice and the kind of content you will need to post. Define Your Brand Voice and Personality Now that you have identified your target audience, it is time to identify how you want to be perceived. Take McDonald’s for example.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 126

Gen Z Millennials Branding Entertainment 126

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Content Marketing 118

Content Marketing Customer Acquisition Marketers Marketing 118

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 125

Branding Advertisers Advertising Retail 125

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 125

Branding B2C Management Product 125

Hubspot Marketing

JULY 10, 2024

Branded reporting for all tiers, even Free Forever. As I’ve mentioned, not everyone who is using these platforms has years of experience or needs a highly technical solution. Features Keyword.com can track keyword metrics down to a city and ZIP code level. The platform offers users on paid tiers unlimited seats.

Price 133

Price SEO User-Generated Management 133

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending.

Gen Z 89

Gen Z Branding Millennials Advertisers 89

Buffer Marketing

SEPTEMBER 17, 2024

  So, we can confidently say that your LinkedIn content is  more likely  to get engagement in these windows, whether you're looking to grow a LinkedIn Page for a brand or your own  personal brand  with a LinkedIn profile.

Analytics 133

Analytics Social Media Marketing Place Branding 133

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. This is a highly speculative point of view at one point in time, October 2024. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. Disruption one! Source This is not going to improve. Disruption two!

SEO 104

SEO Branding User-Generated PR 104

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

SocialPilot

DECEMBER 11, 2024

When you respond to dissatisfied customers, you show them that you care about their association with the brand and that their feedback and complaints matter to the business. As a matter of fact, 86% of consumers do not feel comfortable purchasing from a brand with negative reviews. This will enhance your chance of winning them back.

Food 111

Food Management User-Generated SEO 111

Buffer Marketing

SEPTEMBER 18, 2024

  If you’re sharing videos that aren’t getting any views, you’re missing out on building stronger connections with your customers and increasing brand awareness. Here, you’ll find an overview of TikTok’s tools for brands and creators. What are your favorite times to post on TikTok?

Analytics 115

Analytics Social Media Marketing Health Succession Planning 115

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. in Spring 2024) 8.5% Cross-functional collaboration continues to improve, particularly with finance and human resources departments in brand-building initiatives.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130