Remove 2024 Remove Management Remove New Technology
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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago.

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z 101
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5 practical marketing tactics to accommodate new technologies and AI

Martech

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. Get MarTech!

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How to identify high-churn personas in B2B and mitigate their risk

Martech

The short-term project manager or consultant Project-based work isn’t supposed to last forever. Consultants and project managers brought in to help guide a project to completion often need to buy tools to see the project through, but once it’s complete, they often disappear. You can also work to identify new champions.

Price 121
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Transitioning to a headless CMS: Best of the MarTechBot

Martech

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Dig deeper: What is a headless content management system? Future-proofing: Technology is always evolving.

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. You’ll also want to encourage a hands-on approach, allowing team members to familiarize themselves with the new technology.

CRM 121
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How marketing workflows will change with AI

Martech

As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Marketers who implement new software without considering people and process are almost guaranteed to learn a few hard lessons along the way. Dig deeper: What is marketing work management? But buyer beware. Processing.

Marketing 125