Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

User-Generated 132

User-Generated PR Branding Management 132

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. PR and earned media. The uniform brand presence a la Apple can help you generate more revenue. For instance, user- or employee-generated content can be especially valuable in providing the authenticity customers crave.

CMO 126

CMO Traditional Marketing Communications Marketing 126

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. increase in same-store sales at Chilis in 2024; sales jumped 14% on the same basis in the first quarter of fiscal 2025. Its social proof of everything you claim.

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Backlinko

JANUARY 23, 2025

million in their first year and sold the business for $7 million in 2024. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.

SEO 88

SEO PR User-Generated Non-Profit 88

Search Engine Land

JULY 15, 2024

In 2024, SEO is quite an umbrella term and there are different tactics within SEO. What is right will depend upon your audience, business and goals, but the general summary above works for our purposes here. Digital PR. We can contrast this to promoting content via other means. We must promote the content when it is created.

SEO 98

SEO Content Marketing Entertainment PR 98

Hubspot Marketing

JULY 22, 2024

Pro tip: Don’t forget that typography also plays a major role in your website's user experience. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone. Paris 2024 See the full brand guide here.

Branding 117

Branding User-Generated PR Law 117

Search Engine Land

JULY 15, 2024

You would think that fulfilling “Exactly what I want” would be better suited for advertisers who live and breathe their products and the way they serve their users. In Product Studio, you can upload an image and get AI-generated videos to test. When they’re super-loose with matching, it’s usually wrong.

PR 76

PR User-Generated Advertising Advertisers 76

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Hints and sneak peeks Use Instagram to generate buzz for upcoming content or exciting business updates with a cheeky preview.

Transform 116

Transform PR Product User-Generated 116

Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. In general, public trust in companies across the board simply isnt very strong. And in early December 2024, UnitedHealthcares (UHC) CEO was murdered on a sidewalk in Manhattan. It’s about building systems that naturally generate trust.

PR 77

PR Health Price Food 77

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? billion in 2024 to $144.28

PR 105

PR SEO User-Generated Promotion 105

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Sprout Social

SEPTEMBER 16, 2024

Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily. According to Sprout Social Listening data on X during move-in week (Aug 15-21, 2024), mentions of ASU and #ASUWelcome were 89% positive. I’m equally terrified and proud,” commented one user.

Transform 103

Transform PR Education Energy 103

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In 2024, a deep understanding of social media buying is vital for getting a good ad ROI.

Advertising 106

Advertising Advertisers PR Millennials 106

Sprout Social

SEPTEMBER 24, 2024

Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. The 2024 Influencer Marketing Report reveals that 59% of influencers consider a clear budget and payment structure the most important criteria when choosing a brand partner. Why is a roadmap important?

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Backlinko

APRIL 17, 2024

In this guide, we’ve put together a list of the 12 best SEO services in 2024. These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Service Providers That Can’t Prove Their Results Avoid SEO service providers that can’t prove the results they’ve generated for their clients.

SEO 117

SEO eCommerce PR Non-Profit 117

Hubspot Marketing

OCTOBER 17, 2023

More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Let’s get into it.

Affiliate Marketing 133

Affiliate Marketing Market Trends B2C Transform 133

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M jxrdanhames m.A.A.d

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Search Engine Land

JANUARY 18, 2024

As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. I like to make sure we have at least 2-3 tests going in each platform at a time, not to test for testing’s sake but to find new ways to engage with high-value users.

PR 106

PR User-Generated Advertisers Advertising 106

Hootsuite

DECEMBER 9, 2024

The LinkedIn algorithm is designed to fill users feeds with only the most relevant professional advice and expertise, which means a completely different approach than the one you’d use for, say, TikTok. Heres what you need to know to make the algorithm work for you in 2024. Yes, you read that right.

User-Generated 98

User-Generated Logistics Social Media Marketing SEO 98

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Use AI tools judiciously.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Set Up

DECEMBER 3, 2024

When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). The Internet is Your Stage In 2024, memes aren’t just jokes—they’re cultural currency. Nostalgia works for older generations, while fresh trends attract younger ones. The result?

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 106

eCommerce PR User-Generated Marketing 106

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertisers 45

SocialPilot

FEBRUARY 11, 2025

PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. Engage User Stories : Highlight testimonials or personal experiences from your community to build deeper emotional ties. Actionable Insights: Know the Platform’s Purpose : Understand why users come to a platform (e.g.,

User-Generated 67

User-Generated Entertainment Transform Branding 67

Sprout Social

DECEMBER 20, 2023

Suggestions by AI Assist generate captions with tone options in seconds. What makes it unique is that, as of the writing of this article, Buffer offers their AI Assistant to all new users, including those on the Free plan. And G2 reviews often highlight its user-friendly design. Source: BuzzSumo) 8.

Branding 136

Branding Price Influencer Marketing Transform 136

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. Build a basic AI strategy.

PR 135

PR User-Generated Fashion Marketing 135

Search Engine Land

JUNE 12, 2024

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” This following created a short-lived interest that started to decline heavily in 2024. ” It has been seen by over 250,000 people since being released.

SEO 98

SEO Marketing Strategy PR Price 98

Search Engine Land

JUNE 20, 2024

Google’s 2024 updates Year to date, Google’s updates have been mostly AI-focused (like fully phasing out Discovery campaigns in favor of Demand Gen) and relatively underwhelming, impact-wise. LinkedIn’s 2024 updates LinkedIn has continued to roll out useful advertiser features this year. Business email address Subscribe Processing.

Customer Acquisition 75

Customer Acquisition PR Advertising Advertisers 75

Buffer Marketing

JUNE 13, 2024

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content, failing to make an impact and costing you dearly without generating the intended ROI. What motivates users to share content with others? Then, focus on those channels that generate the most traffic and conversions.

PR 130

PR User-Generated Promotion Key Performance Indicator 130

Hubspot Marketing

JANUARY 19, 2024

For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. However, not every creator crafts content to promote a brand or generate income. In the video below, she reviews products sent from Makeup by Mario.

Gen Z 137

Gen Z Influencer Marketing PR Promotion 137

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Use scarcity to fuel buzz.

Gen Z 54

Gen Z Fashion User-Generated Digital Marketing 54

Welcome Software

MARCH 17, 2025

Aligning teams to collaborate across disjointed workflows and tools A 2024 Gartner survey of nearly 18,000 employees found that only 29% are satisfied with workplace collaboration. Additionally, any code changes made by developers go through highly scrutinized PR reviews. are observed. Video: Warehouse native analytics scorecard 5.

Transform 52

Transform User-Generated Analytics Customer Journey 52