Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. Their idea?

Transform 126

Transform User-Generated Marketing Marketers 126

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. For instance, 34% of consumers aged 18-24 value early access to new products, and 32% appreciate exclusive content.

Transform 112

Transform Shipping Communications Advertisers 112

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 119

CRM Transform User-Generated Management 119

The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% improvement in sales productivity (up from 5.1% in Spring 2024) 8.5% in 2024, with similar growth projected for the coming year. in 2024), but remains below the 2022 peak of 10.7%.

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Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. of revenue in 2024 compared to 9.1%

Transform 140

Transform Branding CMO Education 140

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. SEO AI can increase SEO productivity.

Transform 139

Transform Copywriting User-Generated Marketing 139

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? Let’s explore the powerful forces driving its continuous transformation. Video production Initially, video production required what we would consider today very clunky, big tools to deliver an average experience.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

Transform 114

Transform User-Generated B2C Management 114

Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. Transformed into focused programs that sales actually wants. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. Marketing budgets are down 15% year-over-year. Streamlined. The choice is yours. Processing.

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Transform CMO Marketing Marketers 128

Martech

MARCH 24, 2025

According to the report, shoppers estimate 41% of their purchase volume will come from physical stores in 2026, down from 45% in 2024. The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. Source: Salesforce Connected Shoppers report, 2025. 27 through Dec.

Retail 113

Retail Gen Z Transform Shoppers 113

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue.

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Management User-Generated Key Performance Indicator Transform 135

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 73

Product Transform Influencer Marketing User-Generated 73

Vertical Response

SEPTEMBER 15, 2024

Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. If you know a subscriber is interested in a particular product, mention it in the subject line.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Customers.ai

DECEMBER 19, 2024

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. pic.twitter.com/m5byoBkLyj — Larry Kim (@larrykim) December 19, 2024 This year, we launched more features than ever before, making 2024 our most transformative year yet. I said I had two words: Challenging and exciting. Thats next-level!

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect? What would surprise them? What are they trying to overcome?

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PR Transform Target Market Content Marketing 135

Martech

OCTOBER 24, 2024

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. Isolated genAI solutions (indie tools).

Copywriting 128

Copywriting Transform User-Generated PR 128

Martech

AUGUST 6, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Thanks to changes in consumers’ online behavior, people are getting used to using things other than Google. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Are you getting the most from your stack? Processing.

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Advertising Advertisers Non-Profit Transform 135

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. Fast-forward to 2024, and Emma’s reality has shifted. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital.

Product Marketing 103

Product Marketing Product Transform Marketing 103

Duct Tape Marketing

DECEMBER 23, 2024

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I cant help but look back at all the incredible conversations I had on the Duct Tape Marketing Podcast this year. Biggest takeaway: SEO in 2024 is all about adapting to AI.

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Transform Price Marketing Marketers 70

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

Traditional Marketing 131

Traditional Marketing Manufacturing Transform Automobile 131

Vertical Response

OCTOBER 6, 2024

Why Black Friday Email Marketing is Crucial for 2024 Black Friday has earned its reputation as the busiest shopping day of the year, and for good reason. Offering a preview of the sales or a limited-edition product as a main incentive can further entice customers. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

OCTOBER 23, 2024

These virtual assistants handle customer inquiries, recommend products, and even assist with complaints. Targeted Ads with AI AI in social media advertising has transformed how brands run paid campaigns. By automating customer service, content scheduling, and reporting, AI reduces the workload while improving overall productivity.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketing 71

Martech

OCTOBER 9, 2024

22, 2024, where we’ll unveil the 2025 report’s key findings. Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. 22, 2024 Time: 10 a.m. PT / 1 p.m.

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Transform Marketing Marketers Advertising 116

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. How is GEO different from SEO?

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Transform User-Generated SEO Digital Marketing 114

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. trillion in 2024 to $8 trillion by 2027. trillion in 2024 to $8 trillion by 2027. Eventually, I received an email from the product specialist who had been on vacation during my inquiry.

eCommerce 122

eCommerce Customer Retail Shipping 122

Jeff Bullas

MAY 22, 2025

every year between 2024 and 2030. billion in 2023 and is projected to register a compound annual growth rate (CAGR) of over 30% between 2024 and 2032. Surprising fact : In the year 2024, the market value of agentic artificial intelligence (AI) stood at 5.1 billion in 2024, with an expected CAGR of 26.8% billion U.S.

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Transform Health Energy Education 130

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

FEBRUARY 13, 2025

In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Click to enlarge.

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Transform Copywriting Marketing Marketers 140

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! The result?

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Customer Food Transform User-Generated 112

Lusha

OCTOBER 1, 2024

Keep reading to discover how these updates can transform your workflow and maximize the rest of 2024. Ready to transform the way you find your target audience? Join Lusha’s Q3 2024 Product Updates Webinar With Lusha, you’re not just using a product, you’re part of an exclusive group focused on your success.

Product 52

Product Transform Whitepaper Law 52

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Reputation.

Transform 110

Transform Finance Marketing Marketers 110

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. Inflation fundamentally reshaped the relationship between companies and consumers.

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Transform Marketing Marketers Traditional Marketing 135

Martech

AUGUST 7, 2024

However, it’s potentially transformational for those who invest in a forward path. While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. Probably not.

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Transform Marketing Marketers Marketing Automation Platform 128

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Step 5: Implement on-page SEO.

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SEO Gen Z Finance User-Generated 136

Search Engine Land

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. For instance, 34% of consumers aged 18-24 value early access to new products, and 32% appreciate exclusive content.

Transform 73

Transform Shipping Communications Advertisers 73