Remove 2025 Remove Customer loyalty Remove Management
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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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5 essential priorities for marketers in 2025

Martech

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. Make privacy a priority in all aspects of your marketing.

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Data, AI and advertising: 2025 predictions

Martech

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. By leveraging customer data, these advanced bots provide tailored solutions while offering a more human-like experience.

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Winning customer loyalty starts with straight talk about tariffs

Martech

Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game. The post Winning customer loyalty starts with straight talk about tariffs appeared first on MarTech.

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Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

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How to build and nurture brand loyalty: 7 tactics for 2025

Hootsuite

1991) Managing Brand Equity. Why is brand loyalty important? Brand loyalty ensures they do so again and again. Target audiences within social media – or segmented lists for your other digital marketing efforts – allow you to create the most relevant content for different customer and prospect groups. Source: Aaker, D.A.

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