Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. For example, ChatGPT has over 180.5

Transform 114

Transform User-Generated SEO Digital Marketing 114

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Tracer’s Flora is an AI system designed for brand protection. AI Metadata Optimizer generates descriptions and transforms content into searchable datasets.

Transform 117

Transform User-Generated Analytics Social Media Marketing 117

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The shift will make the connection between brands and consumers more seamless and intuitive, setting a new standard for engagement, personalization and streamlining experiences and commerce across platforms.

Customer 126

Customer Direct Mail Transform Health 126

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Transform 131

Transform User-Generated SEO Law 131

Martech

MARCH 24, 2025

While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Brands, however, remain cautious. However, many brands still struggle with integrating AI into their planning processes, limiting its full potential.

Transform 78

Transform B2C Price Advertising 78

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Hubspot Marketing

JUNE 17, 2025

This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. But don’t overlook your consumers’ desire to align their identity to your brand, says Jason Hennessey , CEO of Hennessey Digital. Maybe your brand equity hinges on quality, durability, or prestige.

Branding 70

Branding Price CRM Marketing 70

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Set Up

APRIL 29, 2025

We spoke with Maureen Kelly , the Head of Brand and Content Marketing at Hiscox USA, about how she manages content, brand, and design for a major insurance company to get her take on how the landscape is shifting, and what it really feels like to be on the inside of this transformation. It's here to stay."

Finance 59

Finance Transform Management Branding 59

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Set Up

MAY 20, 2025

They want brands that understand them, speak with empathy, and prove their products work. Brands like MONPURE are ahead of the curve. From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding.

Gen Z 59

Gen Z Transform Health Millennials 59

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. This comprehensive analysis, including share of voice, engagement, sentiment and impressions, helps identify key areas where a brand stands out or needs improvement.

Transform 143

Transform User-Generated Analytics Market Trends 143

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 billion $1.392 trillion 2026 $744.7 In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2022 $5.29 trillion 2023 $5.82

eCommerce 102

eCommerce Gen Z Shipping Retail 102

Martech

AUGUST 3, 2022

Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. That’s the kind of unique reach brands want.

Retail 119

Retail Shoppers Advertising Advertisers 119

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. Brand and sponsor portals. Companies in every sector scrambled to adapt to the new realities. billion in 2022 to $11.75

Event Marketing 130

Event Marketing Transform User-Generated Management 130

SocialPilot

DECEMBER 14, 2023

Infotainment has transformed brands’ approach to captivate their audience, blending learning with leisure to deliver content that sticks. Brands are tapping into storytelling, dynamic videos, and eye-catching graphics to inform and entertain. Start by choosing the platforms that align with your target audience and brand voice.

Transform 120

Transform Social Media Marketing Food Entertainment 120

Campaign Monitor

APRIL 19, 2023

In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1 According to The Coin Republic , “Dior’s digital sneakers had 2.3

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Martech

FEBRUARY 18, 2022

Recently, as the COVID pandemic dramatically sped digital transformation , pushing trade show events online and generally limiting in-person interactions, that trend has become even more pronounced. Better compliance with legal regulations and brand initiatives. Read next: The B2B customer journey is set on a digital track.

Transform 117

Transform Analytics Marketing Communications 117

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. so there are a lot of screens for brands to use to grab attention. to optimize publish times for a campaign.

Key Performance Indicator 132

Key Performance Indicator Food Advertising Advertisers 132

Martech

APRIL 15, 2022

B2C marketers seek buy-in from individual consumers while B2B marketers engage with decision-making teams’ brands. These tactics can help marketers increase customer lifetime value and overall brand loyalty by speaking more effectively to their needs. This helps brands craft better customer experiences and reduce churn.

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Vertical Response

MARCH 22, 2024

trillion by 2026, there’s never been a better time to start an online business. It’s important to design a website that builds trust and authority while communicating your brand values. Here are some tips to keep in mind: Your domain should be easy to remember and relate to your brand name.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Econsultancy

MARCH 21, 2022

Digital transformation has accelerated rapidly over the past two years. According to PwC , 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.   billion by 2026.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Faraday

OCTOBER 19, 2021

Today we're thrilled to announce the launch of our agency partnership program, empowering more brands to grow faster and get closer to their customers with responsible data and ethical AI. The program is meant to better position agencies to capture a portion of the $20 billion in spend on AI expected by 2026 in retail.

Transform 52

Transform B2C Retail Price 52

Digital Marketer

MAY 29, 2023

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). Volume Creation : In addition to massive amounts of new concepts and ideas, AI also provides the ability to create brand-specific content whenever necessary. AI-powered tools enable advanced market research, competitor analysis, and trend forecasting.

Transform 80

Transform Marketing Marketers User-Generated 80

Bannerflow

JANUARY 12, 2023

Programmatic ads are the go-to advertising strategy for many brands. Recent findings show that by 2026, 86% of overall digital advertising revenue will come from programmatic ads. As a brand, your programmatic strategy will likely span more than one channel. And programmatic use doesn’t look to be slowing down anytime soon.

Non-Profit 52

Non-Profit Transform Advertising Advertisers 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. Better brand awareness . Better brand awareness. of the global population. Audience targeting .

Advertising 52

Advertising Advertisers Transform Shoppers 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. Better brand awareness . Better brand awareness. of the global population. Audience targeting .

Advertising 52

Advertising Advertisers Transform Shoppers 52

Animalz blog

MARCH 20, 2025

“We’re trying to use it to analyze writing samples and really using that to help us build out a brand voice guide.” “There are increasingly examples of founders or co-founders or even execs of B2B companies who are stepping into that more personal brand space.” “Content is the product. Um, and then.

B2C 67

B2C Education Product Branding 67

Duct Tape Marketing

MARCH 6, 2019

Either we can create a thorough, intensive, transformative educational experience for a very small number of people at very large cost. It’s edutainment, and that’s great for the people who have that reach and that reputation and that brand. And they are looking more for, as you said, that more transformative experience.

Education 61

Education Transform Place Branding 61

Welcome Software

JUNE 22, 2022

Companies are navigating a transformed landscape on the heels of radical changes to business-customer dynamics. billion by 2026, demonstrating a compound annual growth rate (CAGR) of 14% for the forecast period. Throughout the customer lifecycle, brands that invest in personalization see three bottom-line benefits : image source.

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Econsultancy

MARCH 4, 2022

trillion globally by 2026. trillion globally by 2026, up from $4.9 SaaS brand Attest has released an October 2021 report which shows interest in product subscription brands has begun to subside in the US after experiencing high levels of new sales during 2020. Fast Track Ecommerce and Online Merchandising training.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

illumin

MARCH 12, 2025

A look back: the transformation of second-hand shopping and thrifting throughout the years Second-hand shopping, more commonly known as thrifting, has deep historical roots, originating from ancient barter systems and repurposing practices. in 2026, $91.63; an average of about 0.4% annual forecasted growth.

Fashion 103

Fashion Retail Transform Shoppers 103