Martech

OCTOBER 18, 2024

billion by 2027. However, all social media sites have a certain percentage of ghost accounts. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 billion, It is projected to reach $10.35 Culture and language Culture. Every social media site has its distinct culture and jargon.

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Search Engine Land

JULY 16, 2024

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape. The evolution of a new digital landscape can bring opportunities and challenges.

Transform 110

Transform User-Generated New Technology Promotion 110

SmartBrief - Marketing

DECEMBER 19, 2024

of all media spending by 2027. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. That figure grew to $30 billion by 2021 and nearly $55 billion by the end of 2024. Retail media networks are on pace to account for 21.8% As ad dollars have flowed into retail media networks, so has the number of opportunities. (Or,

Retail 95

Retail Shoppers Advertisers Advertising 95

Martech

MAY 16, 2025

Clari’s report, AI Adoption in Running Enterprise Revenue, found 63% of revenue leaders expect up to 75% of the revenue process to be automated by 2027. But research from Clari identified a significant problem: reps dont trust it, according to newresearch from Clari. What’s holding other back?

Marketing 65

Marketing Marketers 65

Calvyn Lee Blog

NOVEMBER 13, 2022

MLN by 2027. Dating is also popular in Nigeria. According to Statista, the total market revenue is expected to reach $4.65 MLN, and the number of users is most likely to amount to 2.8 Try launching a campaign with appealing creatives that evoke social interest – say, dialogue-like ones.

Affiliate Marketing 246

Affiliate Marketing Finance Entertainment Marketing 246

Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Even if, like me, you aren’t keen on using AI-based tools for the creative elements of your role, leverage them to build the processes in the background for your boring, repeatable tasks. mobile users use voice search every day.

SEO 98

SEO PR User-Generated Education 98

illumin

AUGUST 27, 2024

The global resale market is estimated to grow to $350 billion by 2027. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. B2B ecommerce is a thriving industry. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast.

eCommerce 124

eCommerce B2C Manufacturing Retail 124

Sprout Social

APRIL 24, 2025

Yet, influencer marketing continues to grow, estimated to be worth half-a-trillion dollars by 2027. Traditional tactics like paid search are becoming less effectivecost per clicks are more expensive and conversion rates are steadily falling. Some consumers make weeklyor even dailypurchases.

Branding 78

Branding Influencer Marketing Product Product Marketing 78

illumin

JULY 23, 2024

billion by 2027. In another study from eMarketer and ARtillery Intelligence , US mobile advertising spending itself is set to grow over the next year, reaching up to $235.67 billion USD by 2025. Mobile AR advertising revenues worldwide is expected to grow to $39.81

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Backlinko

JUNE 12, 2025

New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. Welcome to the invisible influence of LLMs, where your visibility goes up even when traffic goes down. There’s A LOT to think through here. The good news?

SEO 97

SEO User-Generated Analytics Customer Journey 97

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29

eCommerce 103

eCommerce Gen Z Shipping Retail 103

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

Retail 119

Retail Shoppers Advertisers Advertising 119

Hootsuite

JANUARY 15, 2025

billion USD by 2027 LinkedIn Marketing Solutions, the branch of the platform dedicated to helping businesses grow with ads, generated more than $5 billion in revenue for the first time in July of 2022. If youre new to using paid features on LinkedIn, weve got a whole guide to LinkedIn ads to get you started.

User-Generated 114

User-Generated Education Real Estate Transform 114

Search Engine Land

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74

illumin

APRIL 16, 2025

By 2027, we could see 840,000 fewer 12th-grade and 700,000 fewer 10th-grade names available to buy. But that approach is losing ground. Research by CollegeVine has shown that there is only a tiny fraction of purchased names that led to enrollment, and that trend is forecasted to continuously decline. Thats a 4080% drop in name availability.

Education 80

Education Advertisers Advertising Gen Z 80

Chief Martec

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Transform 119

Transform Manufacturing Finance eCommerce 119

Set Up

APRIL 8, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. AI is no longer a future trendits the present and the foundation of marketing innovation in financial services.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. AI is no longer a future trendits the present and the foundation of marketing innovation in financial services.

Transform 59

Transform Finance Marketing Marketers 59

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.

Transform 86

Transform User-Generated Law Communications 86

Backlinko

MARCH 13, 2024

Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027. billion 2027 6 billion Source: Statista Smartphone Ownership in the US Around 90% of adults in the US currently own a smartphone, up from 59% ownership rate in December 2014. Back in 2014, there were 1 billion smartphone users. billion 2016 1.43

Communications 120

Communications Product Marketing Marketers 120

Orbit Media Studios

APRIL 30, 2025

Imagine interviewing for a job in 2027 Hiring Manager: We use Sparkbot AI to optimize our ad copy. Once you start building your own AI tools, you have a new perspective on off-the-shelf AI tools. You can imagine the prompts that power them. You are less impressed and more empowered. You: Thats a pretty good tool.

Transform 101

Transform User-Generated CMO Copywriting 101

Backlinko

FEBRUARY 22, 2024

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

B2C 112

B2C Transform User-Generated Communications 112

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. trillion USD by 2027. Statista , 2023) The global conversion rate of online shoppers is 1.9%. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Hubspot Marketing

MAY 1, 2020

billion by 2027. To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. 25 Live Video Stats That Marketers Need to Know. Growth in Live Video. In 2019, internet users watch 1.1 billion hours of live video. StreamElements ). Grand View Research ).

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Econsultancy

OCTOBER 24, 2022

billion by 2027, on the back of continued adoption since the pandemic. Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services.

Retail 91

Retail Shoppers eCommerce Marketing 91

Martech

OCTOBER 23, 2023

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”

Transform 133

Transform Marketing Marketers Digital Marketing 133

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. This shift has prompted streaming platforms to invest more in sports broadcasting rights as more people are cutting the cord and watching via digital. Rising value of sports broadcasting rights The annual value of U.S.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Hubspot Marketing

MAY 2, 2023

Moolah-la: the creator economy is expected to reach $500 billion by 2027. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 141

Real Estate User-Generated Fashion Food 141

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Transform 136

Transform Marketing Marketers Market Research 136

Hubspot Marketing

MAY 30, 2023

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? The creator economy has exploded over the past decade and was worth $104.2 billion at the end of 2022. In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2

Customer Acquisition 128

Customer Acquisition Influencer Marketing Promotion Advertisers 128

Martech

MARCH 27, 2024

billion by 2027. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S. who identify as gamers, according to Entertainment Software America (ESA).

Advertisers 116

Advertisers Advertising Entertainment Marketing 116

Search Engine Land

MAY 18, 2023

If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. RMN digital ad revenue (not just in search) is on course to rise from $31 billion in 2021 to $45 billion this year. Image source: eMarketer Why we care. growth in 2024, the forecast said.

Retail 81

Retail Advertisers Advertising 81

Hubspot Marketing

MAY 2, 2023

Moolah-la: the creator economy is expected to reach $500 billion by 2027. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 132

Real Estate User-Generated Fashion Food 132

Hubspot Marketing

NOVEMBER 29, 2022

By 2027, employers will have 88 million PM roles , according to the Project Management Institute. The project management field is growing. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights.

Management 128

Management Transform Industry Insights Product 128

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Advertisers 112

Advertisers Advertising Transform Retail 112