Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. The platform was originally founded by Reid Hoffman , who built the initial version in his living room. LinkedIn ad revenue is expected to reach $10.35

User-Generated

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.

Transform

SmartBrief - Marketing

DECEMBER 19, 2024

of all media spending by 2027. These channels provide more opportunities to unlock full-funnel advertising, particularly upper-funnel brand marketing efforts, unlocking the bigger budgets held by national brand marketing teams that RMNs are looking to win, Logan tells Forbes. Retail media networks are on pace to account for 21.8%

Retail

Set Up

APRIL 8, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. Strengthening Digital Marketing for a US Fintech : A fintech company enhanced its B2B marketing efforts through refined digital advertising and content strategies. So, whats next for financial marketing?

Transform

Set Up

APRIL 7, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. Strengthening Digital Marketing for a US Fintech : A fintech company enhanced its B2B marketing efforts through refined digital advertising and content strategies. So, whats next for financial marketing?

Transform

illumin

APRIL 4, 2025

This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments.

Advertisers

Hubspot Marketing

MARCH 11, 2025

If youre running advertising for a brand, you may have questions about RMNs. A retail media network is an advertising platform that runs within a stores website or app. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS. offering in-store and digital advertising integrations.

Retail

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. The global resale market is estimated to grow to $350 billion by 2027. Follow @illuminHQ

Retail

Backlinko

AUGUST 5, 2025

Further reading: Learn more about using paid ads effectively in our guide on advertising your business. Step 7: Check Their LLM Visibility Research from Semrush suggests that LLM traffic will overtake Google search by 2027. If your pet store has the budget to invest in paid search, you could reach customers they’re missing.

Food

Spiralytics

JANUARY 23, 2025

Consumer Engagement with Content Creators Content creators play a vital role in influencing consumer engagement and buying behaviors, offering a level of trust and relatability that traditional advertising often struggles to achieve. 44% of advertisers plan an average of 25% increase in creator content investment throughout 2024.

Gen Z

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertisers

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Connected TV (CTV) advertising keeps charging ahead. Social network display advertising is about a quarter of total digital spending. If spending continues at its current rate it should surpass $106 billion in 2027. of total U.S.

Retail

Bannerflow

DECEMBER 8, 2021

Being on the pulse of online advertising trends could be crucial as we move into 2022, recent findings have suggested. The Global Internet Advertising Market Report , from Research and Markets, adds that internet advertising will increase at a CAGR of 24.7% between 2020 and 2027. billion in 2014.

Advertisers

Bannerflow

DECEMBER 8, 2021

Digital out-of-home (DOOH) advertising has been on a rollercoaster, going from one of the biggest ad trends in 2019 to experiencing a dramatic downfall in 2020. Business Insider highlighted in 2019 that DOOH was the main growth driver of out-of-home (OOH) advertising worldwide. What about the future of DOOH advertising?

Advertisers

Martech

MARCH 27, 2024

Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Forty percent of current game advertisers plan to increase spending in 2024.

Advertisers

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. trillion USD by 2027. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce

illumin

OCTOBER 9, 2024

Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. But how did streaming advertising get to where it is today? billion by 2026.

Advertisers

Hubspot Marketing

MAY 30, 2023

billion in advertising revenue, a 155% increase over the prior year. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? With those kinds of stats, it’s no surprise companies have been willing to invest. In 2022, the platform brought in $9.9

Customer Acquisition

Sprout Social

OCTOBER 26, 2023

Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. Let’s dig into some stats surrounding influencer marketing advertising. billion on influencer marketing advertising throughout 2023. billion on influencer marketing advertising throughout 2023.

Influencer Marketing

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. Follow @illuminHQ

Retail

Hubspot Marketing

DECEMBER 8, 2023

Paid search accounted for 39% of advertisers’ budgets. 40% of advertisers say their PPC budget is lower than they’d like. A mere 10% of advertisers optimize their Google Ads account weekly. Social media ad revenue is expected to balloon up to $385 billion by the year 2027. 47% of all global purchases take place online.

Gen Z

SocialPilot

JANUARY 16, 2024

SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Global ad spending in the social media advertising market is expected to reach $219.8 billion people will be reachable through social media advertising by 2027.

Gen Z

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

Shoppers

Martech

MARCH 14, 2023

In addition, brands can use ChatGPT to gather and curate competitive information across messaging, product offerings, advertising and reviews (although its model is currently based on information available prior to 2022). This may spark insights into key areas of research that are not initially obvious to marketers.

Transform

Search Engine Land

MAY 18, 2023

If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. Connected TV (CTV) advertising keeps charging ahead. Social network display advertising is about a quarter of total digital spending. Image source: eMarketer Why we care.

Retail

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. ” Oracle claims to have built precisely that through the development of Oracle Fusion Marketing, a solution that supports the execution of multiple campaigns across advertising, email and other channels.

Shipping

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Worldwide gaming market to be valued at more than $314 billion by 2027. billion by 2027, up from 173.7

Entertainment

Neil Patel

NOVEMBER 9, 2021

In fact, the livestreaming market is set to reach $247 billion by 2027. Sponsored livestreaming is different from traditional advertising in that it’s interactive and user-generated. Advertise Sponsorship Opportunities. When sponsoring a livestream, be sure to disclose to your audience this is a paid advertisement.

Advertisers

Campaign Monitor

APRIL 19, 2023

If brands wish to get a slice of this pie, it may be worthwhile to note that AR and VR trends are expected to continue growing in the 2023 – 2024 years and accelerate over the 2023 – 2027 period, giving retailers the chance to enhance online shopping experiences in an exciting way that may bring in a fresh, young audience.

Marketing Strategy

Unbounce

JUNE 28, 2022

Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase. billion by the year 2027. Source: Target/Instagram. Right now, social commerce is an $89.4 billion market , expected to grow to $604.5

eCommerce

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

Advertisers

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

eCommerce

Backlinko

JANUARY 8, 2024

billion 2027* 62.71 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2025* 38.36

Entertainment

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. billion in 2020 to $14.9 over that period.

Email Marketing

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales.

B2C

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. growth per year until 2027. Source: DigitalCommerce 360.

Market Trends

illumin

MARCH 7, 2024

This should be an amazing opportunity for advertisers. million viewers by 2027. Advertisers should keep their eye on the ball in the coming months, and stand ready to add sports broadcasts to their connected TV (CTV) strategies. This service will bring new audiences and new opportunities to the world of streaming advertising.

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