Remove 2030 Remove Advertising Remove Branding
article thumbnail

Acquisitions signal agencies are betting on influencer marketing

Martech

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Creators on Influential currently work with more than 300 brands around the world, the company said.

article thumbnail

What marketing can teach the enterprise about AI

Martech

Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. The Institute for the Future and Dell Technologies predicts that 85% of the jobs in 2030 haven’t been invented yet.

Transform 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators.

Gen Z 109
article thumbnail

AI-powered martech news and releases: July 18

Martech

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” Reality bites the dust: Some 80% say that by 2030 (six years from now!) AdCreative.ai’s AdLLM Spark is an AI/LLM built exclusively for advertising.

Shoppers 119
article thumbnail

3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Repurpose organic content from your brands own feed. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Your best audience is the one already engaging with your brand.

Gen Z 98
article thumbnail

10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

trillion to the global economy by 2030. Pathmatics Pathmatics is an AI-powered advertising platform that helps businesses understand how their competitors are advertising and how they can improve their own campaigns. This massive value has attracted a lot of attention from investors who are looking to capitalize on this trend.

Transform 295
article thumbnail

Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.