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The Benefits of Native Advertising: Why It’s a Game Changer

Marketing Insider Group

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

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Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Martech

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Targeting precision and flexibility DOOH’s precision targeting capabilities enable brands to reach specific demographics with tailored messages.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? This makes the video clear to viewers that it is a paid partnership.

Branding 127
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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

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How strong brands build stronger B2B pipelines

Martech

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers.

Branding 110
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Top Strategies to Promote Your Blog Online in 2023

Jeff Bullas

There are a number of ways to promote your blog online, and the best strategy will vary depending on your goals and audience. Pre-promotion checklist Before we dive into the strategies, there’s one important thing you need to do first: make sure your blog is ready for promotion. Not all blog posts are created equal.

Promotion 312
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How to master the basics of social media advertising [+ 5 examples]

Hubspot Marketing

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more.