Martech

JANUARY 16, 2025

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. increase over last years spend, according to the latest IAB forecast. 2024 projection.

Advertising 117

Advertising Advertisers Retail Copywriting 117

Martech

MARCH 7, 2025

advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

Advertising 117

Advertising Advertisers Analytics Price 117

Hubspot Marketing

NOVEMBER 5, 2024

Settle in as we go over the differences between B2B CRO and B2C CRO, and I’ll share some of his tips to help you plan a winning conversion strategy. B2B CRO vs. B2C CRO B2B Conversion Rate Optimization Strategies What is B2B conversion rate optimization? B2B CRO vs. B2C CRO Let’s face it: Conversion rates vary across markets.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Martech

APRIL 17, 2025

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. The ruling is expected to fundamentally reshape online advertising Email: Business email address Sign me up! The Court found that our advertiser tools and our acquisitions, such as DoubleClick, dont harm competition. Processing.

Advertising 87

Advertising Advertisers Marketers Marketing 87

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

The CMO Survey

NOVEMBER 12, 2024

Traditional advertising spending growth is also positive, at 0.8%, for the first time in two years and only the fourth time in a decade. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). Marketers report that, in general, they are spending 19.6% more on acquiring customers than retaining them.

CMO 173

CMO Finance B2C Marketers 173

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them to underinvest in CTV.

Advertising 94

Advertising Advertisers Performance Marketing Branding 94

Hubspot Marketing

APRIL 7, 2025

Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry. B2B vs. B2C When looking at how marketers reported ROI on Instagram and Facebook, there wasnt more than a 5% difference between B2B and B2C businesses.

Social Media Marketing 97

Social Media Marketing B2C Non-Profit Influencer Marketing 97

Backlinko

JANUARY 23, 2025

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 115

B2C Advertising Advertisers Content Marketing 115

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. For most B2C marketers, the power of influencers is clear. The question is where is that budget going?

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Hootsuite

OCTOBER 2, 2024

Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. for those with an even mix of B2B and B2C, and just 5.7% for B2C brands. However, this also varied between B2B and B2C brands.

B2C 114

B2C CMO Copywriting Analytics 114

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 115

Gen Z B2C Transform Millennials 115

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively.

Gen Z 128

Gen Z CRM Millennials B2C 128

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. “A few years ago it was pretty much just B2C and it was pretty random — like someone who got kicked off “The Bachelor” doing unboxing videos. Now, it’s so targeted.”

Marketers 122

Marketers Marketing Advertising Advertisers 122

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 95

B2C Social Media Marketing User-Generated Entertainment 95

Aspiration Marketing

FEBRUARY 15, 2023

Creating a large advertising budget and developing a traditional outbound marketing effort to flood the market will not generate the intended leads or revenue.

Outbound Marketing 245

Outbound Marketing B2C Social Media Marketing Advertising 245

Martech

DECEMBER 9, 2024

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. Canada and Germany with more than 1,500 employees.

B2C 125

B2C New Technology Analytics Communications 125

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. The first was in 2006 when Disney traded him to NBC for the rights to Oswald the Rabbit, the ur-Mickey Mouse.

B2C 114

B2C Energy User-Generated Retail 114

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertising 130

Advertising Advertisers Management Customer 130

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. Google (which has its own CTV offering) recently said advertisers can now use IP addresses for privacy-safe targeting in Google campaigns.

Branding 116

Branding B2C Advertising Advertisers 116

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Martech

AUGUST 9, 2024

One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. Key features: Immediate effect upon setting. How it works.

Advertising 131

Advertising Advertisers Management Marketers 131

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 122

Advertising Advertisers Retail eCommerce 122

Hubspot Marketing

NOVEMBER 26, 2024

He's done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. Whether you're a B2C or B2B marketer, the sentiment stands — personifying your brand as the “cool kid” works for some brands, but what works better for most is simply being helpful, curious, and encouraging.

Fashion 107

Fashion B2C Marketers Marketing 107

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Your vendors are seeking flexibility in contract terms and conditions and, likely, youre seeking the same for those you deal with up the supply chain (like advertisers wanting flexibility from publishers on commitments).

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketers 112

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. over last year. That said, the 10.5%

Branding 122

Branding Advertising Advertisers Price 122

Martech

JULY 26, 2024

B2C, B2B and B2B2C). When low performers become outperformers, they will likely replace search and social advertising with programmatic ad buying. In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. Martech is used differently by business models (e.g.,

Pharmaceutical 117

Pharmaceutical CRM B2C eCommerce 117

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. However, because of the growing reach of RMNs, customers can be influenced by advertisers higher up in the funnel.

Retail 122

Retail Transform Advertising Advertisers 122

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. Search engine dominance made Google a prime location for digital advertising.

Advertising 125

Advertising Advertisers Price Search Marketers 125

Hubspot Marketing

OCTOBER 18, 2024

For B2C events, consider location or interests when targeting your demographics for digital ads. Print and out-of-home advertising. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. Digital ad campaigns. Leverage relationships.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Martech

SEPTEMBER 19, 2024

This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience. Better service for advertisers. In-store and omnichannel. locations. “By

Retail 120

Retail Shopper Market Shoppers Advertising 120

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. In order to manage this risk, all areas of the digital advertising supply chain must be diligent about the privacy practices of their partners.

Law 118

Law Advertising Advertisers Management 118

Martech

JULY 16, 2024

Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Why we care. The full report can be downloaded here.

Advertising 117

Advertising Advertisers Branding Marketers 117

Martech

AUGUST 5, 2024

This outage impacts advertisers’ ability to manage campaigns and access critical performance data. This glitch raises serious privacy concerns, as advertisers can potentially identify direct competitors by searching exposed product titles. Why we care. Between the lines. What they’re saying. Bottom line.

Advertising 111

Advertising Advertisers Management Product 111