Ariyh

OCTOBER 9, 2023

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Ariyh

NOVEMBER 20, 2023

.: When possible, end your discounted price with.99 99 and make sure to show the original price next to it. Previous insight: Reassure, don’t pressure people (more insights here ) Rounding discount percentages to a whole number reduces purchase intentions Channels : Discounts | Pricing | Promotions For : B2C.

Price 87

Price B2C eCommerce Retail 87

Ariyh

OCTOBER 2, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,332 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the report Want to sponsor Ariyh?

Product 84

Product eCommerce Retail Shoppers 84

Ariyh

OCTOBER 16, 2023

👀 Pros and cons of popular tools Key user reviews Transparent pricing Risk-free trials Compare customer support software Want to sponsor Ariyh? Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh?

B2C 124

B2C Price Promotion eCommerce 124

Ariyh

SEPTEMBER 18, 2023

Read more and fill out this short form here 💰 Advertising sales Help me find prospects and sell advertisements in Ariyh and additional services Sounds interesting? Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. Journal of Advertising (May 2019) 🏫 Researchers B.

Product 90

Product Health eCommerce B2C 90

Ariyh

AUGUST 28, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. Get your free copy of the eCommerce Marketing Atlas.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. ⚡ Steps to implement Avoid positioning and advertising generic products in gendered ways to appeal to female buyers (e.g. What would she value more?

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. 20% price compensation). Can be tested for B2B. more likely to forgive a missing reservation at a hotel (vs. a 35% refund).

Shipping 67

Shipping B2C Food Price 67

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. guarantees, 3rd party certifications, expert endorsements). .

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

JULY 24, 2023

This is a 3min practical summary of a scientific study 🎓 Join 20,640 evidence-based marketers that grow using science, not opinions 📈 Subscribe here 📙 Use Ariyh’s Playbooks to supercharge your growth In case you missed the launch last week: Ariyh’s new Playbook of Ecommerce Optimization is here!

Shipping 52

Shipping eCommerce Logistics Retail 52

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Don’t miss the chance to test a new high conversion channel for your ecommerce sales. And the revenue potential is huge. And what a year!

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). In an experiment with ~6,000 customers of a large Asian ecommerce retailer, researchers tested the effectiveness of no nudges, pressuring nudges, and reassuring nudges.

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

SEPTEMBER 25, 2023

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. uncrowded, plenty of empty space, simple shapes). . Native deodorants, The Ordinary skincare products).

Product 101

Product Food Health B2C 101

Ariyh

JUNE 5, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,217 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the report Want to sponsor Ariyh?

eCommerce 57

eCommerce B2C Price Promotion 57

Ariyh

NOVEMBER 27, 2023

So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh?

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. People will be willing to pay a higher price. And besides the effort - what a waste! The mattress is still in good condition. Maybe it could be recycled? Or donated to someone in need?

Logistics 62

Logistics Price Law Shipping 62

Ariyh

AUGUST 14, 2023

Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Krush Kola, Phresh, Nite). Stick to correctly spelled words (e.g.

Branding 91

Branding B2C eCommerce Price 91

Ariyh

JUNE 26, 2023

Channels : Messaging | Ads | Content | Copywriting | For : B2C. 📘 Ariyh’s Ecommerce Playbook - Pre-orders open on July 18 I’ve just wrapped up the final version of Ariyh’s Ecommerce playbook! Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Finance 57

Finance Copywriting eCommerce B2C 57

Customers.ai

MARCH 2, 2022

The marketing team at Pottery Barn wanted to advertise their new line of décor. The brand’s new collection was successfully advertised as a result of the social reach of the campaign approaching 4 million people. This influencer marketing software is a 33+ million influencer recruitment suite and built for ecommerce.

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Ariyh

JULY 31, 2023

.: Two weeks ago I launched Ariyh’s Playbook of Ecommerce Optimization. Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C. 📣 Want to advertise on Ariyh? Offline (e.g. Online (e.g.

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

MAY 8, 2023

📝 Intro A great ad creative can be the difference between a $10 and a $4 return on each $1 you spend on advertising. The Impact of Product Layouts on Perceived Entitativity and Advertising Performance. Journal of Advertising (February 2023) 🏫 Researchers Zhihao Yu. Here’s all you need to know.

B2C 57

B2C Price Food Advertising 57

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. But making more money isn’t the only goal behind PPC advertising. PPC advertising doesn’t exist in a vacuum. Source: Statistica.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Ariyh

APRIL 17, 2023

messaging, pricing, referrals) - using 1,000s of the latest scientific studies. Join 20+ happy clients, across industries: from ecommerce to SaaS to professional services. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? I’ll work 1:1 with you to apply the latest science to your business.

Price 57

Price Finance Influencer Marketing B2C 57

Neil Patel

SEPTEMBER 24, 2020

billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. That’s another problem for advertisers? AdVenture Media Group specializes in PPC advertising. Research shows Google Ads produces 3.5

eCommerce 97

eCommerce Advertising Advertisers Health 97

Martech

JULY 12, 2022

While Amazon doesn’t release sales figures for Prime Day, the Federal Reserve reported a sharp rise in ecommerce in 2021 compared to the year before. Most importantly, higher prices on pretty much everything may mean people won’t spend as much. This year’s event finds consumers being hit with mixed economic messages.

Retail 95

Retail eCommerce Energy Price 95

Ariyh

FEBRUARY 27, 2023

Previous insight: Make an ounce worth more than an ounce (more insights here ) Turn earning a coupon into an experience to share with a friend Channels : Coupons | Promotions | Discounts | Referrals | Word-of-mouth For : B2C Research date : September 2022 📈 Recommendation To unlock a coupon, ask people to share an experience (e.g.

Price 52

Price B2C Promotion eCommerce 52

Ariyh

JANUARY 16, 2023

Previous insight: Don’t say “It’s usually better” (150+ more insights here ) Showing multiple copies of a product together makes it appear more effective Channels : Ads | Ecommerce | Retail | Website | Packaging | Marketing communications For : B2C.

Product 52

Product Energy B2C Price 52

Ariyh

FEBRUARY 13, 2023

Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? Rate today’s insight to help me make Ariyh's next insights 🎓 even more useful 📈 How was today’s insight?

Product 52

Product Promotion Shipping B2C 52

Neil Patel

MARCH 1, 2021

Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. A done-for-you package with a set price can be attractive. What Are Productized Services For?

Product 141

Product Price Copywriting B2C 141

Customers.ai

JANUARY 26, 2024

AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai isn’t “cheap” software by any means, it’s a solid option for SMBs that want the capabilities of a Terminus or Demandbase at a cheaper price point. How do B2B and B2C marketing tools differ?

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

APRIL 7, 2015

Investing even a minimal effort in targeted and personalized advertising can have a huge impact on outreach—both in terms of quantity and quality at the top-of-the-funnel. B2C organizations can personalize ad campaigns based on: Geo-location. Price sensitivity. So, what can help? Customer Journey. Company Size. Buying history.

Thought Leadership 133

Thought Leadership B2C eBook Education 133

Ariyh

NOVEMBER 21, 2022

This is a 3min practical summary of a scientific study 🎓 Join 14,868 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok What are the 4 must-have technologies to create, grow, and scale your ecommerce store?

Price 52

Price eCommerce Retail B2C 52

Pam Didner

JANUARY 1, 2021

Event planners could provide soup-to-nuts all-inclusive experiences where everything from flights, hotel, food, sessions and activities are fully arranged for one package price — almost like a conference at sea. . Smaller micro-events at boutique hotels, AirBnBs or out-of-the-way less competitive, exotic destinations will be imagined.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 63

B2C Gen Z Millennials Email Marketing 63

Search Engine Land

SEPTEMBER 11, 2023

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. Consider an ecommerce store selling products worth $20, $50 and $100.

eCommerce 141

eCommerce User-Generated B2C CRM 141

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Advertising. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. of their advertising budget to branding.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87