illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Hubspot Marketing

DECEMBER 3, 2024

Return on ad spend (ROAS) has become the default metric for many marketing teams. Here's the issue: The more exact a marketing metric is, the easier it is to manipulate. In a recent Marketing Against the Grain episode , Kieran and I discussed the solution. It's clean, precise, and makes CFOs happy. Simple … right?

Advertisers 117

Advertisers Advertising CMO Branding 117

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. The lower CPMs in non-swing states attract more spending by national advertisers.

Branding 119

Branding Advertisers Advertising Price 119

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. By providing value-driven content, native ads help build credibility and trust, enhancing brand recognition.

Advertisers 112

Advertisers Advertising Promotion Entertainment 112

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertisers 117

Advertisers Advertising Non-Profit Real Estate 117

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 124

Influencer Marketing Branding Health Logistics 124

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertisers 120

Advertisers Advertising Fashion Analytics 120

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. Market research (38%). 2024 projection.

Advertisers 115

Advertisers Advertising Retail Copywriting 115

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. Advertisers have limited control over where ads appear.

Branding 124

Branding Advertisers Advertising Retail 124

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust.

Branding 110

Branding Education Thought Leadership User-Generated 110

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Here’s the wake-up call: Your customers are already having conversations about your brand.

Branding 109

Branding Food Education Advertisers 109

Hubspot Marketing

MAY 8, 2025

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.

Advertisers 105

Advertisers Advertising User-Generated Promotion 105

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Corporate employees are providing counter-pressure to keep brands active on LGBTQ+ issues.

Gen Z 89

Gen Z Branding Millennials Advertisers 89

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials.

Branding 134

Branding Copywriting Law Marketing Ethics 134

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image?

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. Here’s your quick, handy guide to adding audio to your marketing mix. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades.

Advertisers 71

Advertisers Advertising Marketing Mix Energy 71

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

The CMO Survey

NOVEMBER 12, 2024

Marketing leaders’ optimism about the U.S. But despite macroeconomic and political concerns, marketing spending at U.S This edition, which was conducted September 4-25, sampled 260 marketing leaders at for-profit U.S. Digital marketing spending continues its upward trajectory, rising from 8.9% companies grew by 5.8%

CMO 173

CMO Finance B2C Marketers 173

Martech

APRIL 15, 2025

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. The result? Processing.

Whitepaper 97

Whitepaper Branding Performance Marketing Finance 97

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 115

Health Millennials Transform Retail 115

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. But first… Should you advertise on TikTok?

Advertisers 107

Advertisers Advertising Gen Z User-Generated 107

Martech

AUGUST 12, 2024

If only marketers could explore inside the minds of consumers, we might know what they really want. This session will explore many of the questions from our survey, focusing on digital purchase behavior, the impact of marketplaces, and the growing importance of brand websites. We gathered responses from 1,500 consumers across the U.K.

Branding 120

Branding Transform Communications Advertisers 120

Hubspot Marketing

JULY 24, 2024

Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. So what’s a brand to do when UGC goes off the rails? Does a smart marketer fight back or roll with the punches? Need convincing?

Branding 127

Branding PR User-Generated Health 127

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Notably, about 25% wait until the final week, creating a spike in last-minute buying.

Advertisers 76

Advertisers Advertising Shoppers Shipping 76

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. How it works: Brands input product info or assets, or import them from a URL. This feature is already popular in TikTok’s Chinese market for live sales streams. Unlike competitors (e.g., What’s next. Processing.

Transform 126

Transform Global Marketing Marketers Marketing 126

SmartBrief - Marketing

DECEMBER 3, 2024

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Brands must respect consumers’ desire to protect their information online and avoid being bombarded by irrelevant ads if they want ongoing loyalty and engagement.

Advertisers 126

Advertisers Advertising Marketers Marketing 126

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 129

Influencer Marketing Key Performance Indicator Transform Marketers 129

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. Two recent developments make this easier for B2B brands.

Branding 113

Branding B2C Advertisers Advertising 113

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 100

Branding Transform Food Education 100

Martech

SEPTEMBER 11, 2024

Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Morning Consult, Advertiser Perceptions and Critical Mass Media also contributed to the research. Out-of-touch marketers. Why we care. Opportunities.

Law 126

Law Advertisers Advertising Marketers 126

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. As consumer and advertiser preferences shift, so do social media networks.

Gen Z 126

Gen Z Millennials Branding Entertainment 126

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. AI’s ability to predict trends based on historical data is invaluable.

Transform 126

Transform Analytics Marketers Marketing 126