Martech

APRIL 3, 2025

News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. over 2024 to between $5.42

Retail 119

Retail Advertisers Advertising Price 119

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. consumer product brands, manufacturers and agencies. consumer product brands, manufacturers and agencies. On average, brands were 3.4x

Retail 118

Retail Manufacturing Marketers Marketing 118

Martech

MAY 12, 2025

Retailers across the U.S. Online advertising is getting particular attention because of increasing costs. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition? Fortunately, an advertising tactic exists to do just that and more.

Retail 106

Retail Affiliate Marketing Customer loyalty Advertisers 106

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% Retail media networks (up 15.6% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. 2024 projection.

Advertisers 116

Advertisers Advertising Retail Copywriting 116

illumin

AUGUST 13, 2024

As the holiday season approaches, brands are strategizing to optimize their marketing spend and maximize sales. Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year.

Retail 105

Retail Advertisers Advertising Analytics 105

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Targeting precision and flexibility DOOH’s precision targeting capabilities enable brands to reach specific demographics with tailored messages.

Advertisers 120

Advertisers Advertising Retail Marketers 120

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. The significance of social media in the retail sphere has only amplified. And the potential it holds for those retailers who might still be hesitant. Social media is a go-to platform for retail customers.

Retail 95

Retail Shoppers User-Generated Customer Journey 95

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. Advertisers have limited control over where ads appear.

Branding 125

Branding Advertisers Advertising Retail 125

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Advertisers 119

Advertisers Advertising Non-Profit Real Estate 119

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Advertisers also have the option to customize campaigns with predetermined parameters. Advantage+ shopping campaigns. Optimization.

Branding 110

Branding Fashion Retail User-Generated 110

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. What is retail media? Retail media is constantly iterating.

Retail 52

Retail Advertisers Advertising Key Performance Indicator 52

illumin

MAY 15, 2025

Here are some tips to advertise effectively. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. “We said to brands, go find us your best customers and we’ll find more folks that look like them. ” First, data and audiences.

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy. Zero loyalty : They will switch brands after even a single negative experience. Change is the only thing you can rely on in digital marketing.

Gen Z 110

Gen Z Retail Food Millennials 110

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Customer Acquisition 130

Customer Acquisition Retail Shoppers Advertising 130

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 128

Manufacturing Advertisers Advertising User-Generated 128

Martech

APRIL 28, 2025

These advancements have made investing their ad dollars significantly easier for brands of all sizes. This ease of activation, combined with CTV’s targeting and measurement capabilities, make it the channel of choice in advertisers’ minds. Only last year, digital video advertising surpassed linear TV for the first time.

Video Marketing 100

Video Marketing Pharmaceutical Retail Advertisers 100

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. If youre running advertising for a brand, you may have questions about RMNs.

Retail 71

Retail Customer Shoppers Advertisers 71

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 86

Branding Gen Z Pharmaceutical Health 86

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail 52

Retail Advertisers Advertising Branding 52

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 92

Gen Z Branding Retail Education 92

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. Advertisers and publishers don’t truly have free choice. A positive outcome for the DOJ, as Tomlinson noted, could reshape the digital advertising landscape. However, the evidence suggests otherwise.

Retail 116

Retail Advertisers Advertising eCommerce 116

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. Processing.

Branding 103

Branding PR CMO Brand Management 103

illumin

JANUARY 20, 2025

On January 13 and 14, we had the pleasure of attending Brand Innovators Evolution of Retail and Commerce Summit in New York City. Brands like Target, Mondelez, Lenovo, Steve Madden, Amazon, Macys, and more, met to discuss how they are working to redefine how marketers approach engagement and loyalty. It did not disappoint.

Retail 52

Retail Branding Thought Leadership Advertisers 52

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. As a direct result, retail media started its meteoric rise. As a direct result, retail media started its meteoric rise. As digital marketing moves forward, retail media is emerging as an unexpected power player.

Retail 59

Retail Shipping Advertisers Advertising 59

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. New bid strategy availabl e.

Advertisers 75

Advertisers Advertising Product Retail 75

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%.

Retail 119

Retail Marketing Mix Marketers Marketing 119

Businesses Grow

AUGUST 26, 2024

I don’t use this for commercial purposes like advertising because there is a legal gray area with copyright, but I use it for slide decks and personal blog posts. Interesting retail trend I’ve been reading about Retail Media Networks (RMN), which allow brands to connect with consumers more directly and in real-time.

Retail 115

Retail Marketers Marketing Education 115

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 123

Retail CMO Customer Journey Shoppers 123

Martech

AUGUST 20, 2024

Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. Let’s be honest, it’s a result that’s not going to be relevant to every brand. Brands that do advertise on HappyKids.

Food 120

Food Retail Advertisers Advertising 120

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 125

Retail Transform Shoppers Advertisers 125

illumin

OCTOBER 31, 2024

Halloween 2024 brought an incredible ad lineup from some of the biggest brands. Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas. With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun.

Retail 105

Retail Entertainment Advertisers Advertising 105

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122