Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. What is Gender-Neutral Advertising? Using neutral language One of the most important aspects of gender-neutral advertising is language.

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Hubspot Marketing

MAY 7, 2025

Table of Contents How to Learn Social Media Marketing: 33 Free Resources How to Start Social Media Marketing How to Learn Social Media Marketing: 33 Free Resources Social Media Marketing Blogs Social media marketing is a science involving special communication skills. And the landscape changes constantly.

Social Media Marketing 112

Social Media Marketing eBook Marketers Marketing 112

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Direct sales conversations and promotions.

CMO 120

CMO Traditional Marketing Communications Marketers 120

Martech

DECEMBER 16, 2024

Be transparent and build trust Clearly communicate how data is collected and used. Evangelize industry standards Promote the use of recognized industry guidelines and standards from organizations like the IAB (where I serve as VP, Measurement, Addressability & Data Center) , IAB Tech Lab, and Media Rating Council.

Transform 122

Transform Marketers Marketing Customer loyalty 122

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

Advertisers 52

Advertisers Advertising Key Performance Indicator Transform 52

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Avoid overwhelming recipients with excessive information at once.

Key Performance Indicator 117

Key Performance Indicator Marketers Marketing CRM 117

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Communications 129

Communications PR Key Performance Indicator Thought Leadership 129

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JULY 30, 2024

Define your brand safety criteria Some brand safety measures are consistent across industries—hate speech, unsafe content, false advertising claims, etc. Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products.

Influencer Marketing 123

Influencer Marketing Branding Health Logistics 123

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Print and out-of-home advertising. Also tucked in the job description?

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. Paid social advertising: Running targeted ads. What does social media marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JULY 24, 2024

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? Way back when iOS8 was released (and dinosaurs roamed the Earth), pranksters shared an official-looking advertisement for a new feature called Apple Wave.

Branding 125

Branding PR User-Generated Health 125

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Your landing page must be engaging and communicate your offer's value or else users will bounce. Promote your ebook on your highest trafficked (but still relevant) blog posts.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. Copywriting is the act of writing text or content that is designed to promote or persuade your readers to take a specific action. Let’s get to it. What is copywriting?

Copywriting 287

Copywriting Advertisers Advertising SEO 287

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. In this approach, brands use storytelling elements such as characters, plot lines and conflicts to communicate their values, mission, and unique selling propositions. Action stage Strategy.

Brand Management 108

Brand Management User-Generated Marketers Marketing 108

Hubspot Marketing

JULY 12, 2024

My recommendation for uncovering the “why” is building a persona for each community. It’ll help you throughout every other step of the process, from deciding the platforms you use to how you advertise your community — really any additional steps you go through along the way. Create a promotion plan. “I

Management 112

Management Promotion Law Market Research 112

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Highlight stories of how your brand supports customers or contributes positively to the community. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products.

Customer loyalty 113

Customer loyalty Marketers Marketing Price 113

Sprout Social

NOVEMBER 26, 2024

For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. On YouTube, creators must disclose paid promotions, endorsements or product placements directly within their videos. Only time will tell.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Spiralytics

FEBRUARY 3, 2025

Advertisers recognize this truth by using advertisements that appeal to emotions that resonate deeply with audiences. Whether evoking joy, fear, or nostalgia, emotional appeal advertising is a key strategy for creating memorable connections and driving consumer behavior.

Advertisers 52

Advertisers Advertising Health Branding 52

Vertical Response

AUGUST 25, 2024

Multiple advertising channels can significantly enhance campaign performance. Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. But you build an engaged and loyal TikTok community for the long-term. In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers.

SEO 112

SEO Real Estate User-Generated Promotion 112

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

SMEI

JANUARY 25, 2023

And when it comes to understanding the urgency of the climate crisis, there’s no better way to communicate its severity than by crafting effective campaigns that entice people to take up the cause. Starbucks has committed to transitioning to 100% renewable energy by 2020 and has launched various campaigns to promote this goal.

Education 303

Education Energy Non-Profit Marketers 303

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 115

Promotion Shoppers Advertisers Advertising 115

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. (If you want a one-stop-shop option, HubSpots Social Media Management Software does all of this for free.)

Social Media Marketing 126

Social Media Marketing CMO Finance Health 126

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. Check out our step-by-step guide to Facebook advertising. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Creators can also easily find products and brands to promote. Polished ads can also feel too promotional and, therefore, easy to ignore. Plus, youre not limited to social media.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Search Engine Land

AUGUST 22, 2024

However, when campaign conversion numbers fall to between 10-20 per month, consolidating back to one campaign often improves advertising conversion data. Disadvantages Effectively, there is no product differentiation in your advertising. More campaigns can make the account appear more structured and justify our role.

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Martech

JANUARY 30, 2025

Tools like content calendars and collaborative platforms can help maintain consistency by organizing campaign details and facilitating communication. Considerations for seasonality and community events : Tailoring campaigns to align with local holidays, seasonal changes, and community events is essential.

CMO 92

CMO Marketers Marketing Analytics 92

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget.

Direct Mail 118

Direct Mail Marketers Marketing Email Marketing 118

Hubspot Marketing

NOVEMBER 29, 2024

Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. Strong organizational and communication skills. You’ll build analytical and communication skills along the way. Project management skills.

Product Marketing 105

Product Marketing Product Management Marketers 105

Search Engine Land

SEPTEMBER 8, 2023

PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. However, they often don’t communicate why joining your team would be a compelling career move. Work smarter, not harder When it comes to recruiting, PPC advertising enables us to “work smarter” in a couple of ways.

Advertisers 123

Advertisers Advertising Transform Analytics 123

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Affiliate Marketing In this model, the influencers promote your brand's products and earn a percentage commission on the sales generated through their unique affiliate links.

Influencer Marketing 124

Influencer Marketing Price Affiliate Marketing Millennials 124

SocialPilot

APRIL 22, 2025

If in the beginning social media was a way to better communicate with your friends, nowadays our accounts are like mixed pots of people, from friends and relatives to ex-lovers, coworkers, bosses, and even people we do not know. This being said, there is no doubt that Instagram is one of the main tools for marketing and promotion tactics.

Fashion 105

Fashion Promotion Branding Price 105

illumin

FEBRUARY 12, 2025

This approach also humanizes brands by holding them accountable for their impact on the community, similar to any other responsible citizen. Shared values, genuine brand authenticity, and empathetic communication frequently shape customer loyalty. Forrester Research analyst Jim Nail highlights that around 52% of U.S.

Customer loyalty 59

Customer loyalty Communications Advertisers Advertising 59