article thumbnail

DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034.

article thumbnail

How to reframe AI adoption to focus on outcomes, not tools

Martech

It can streamline the creation of personalized assets for diverse personas and enable real-time customization, making experiences and advertising more impactful. Making AI part of the executive conversation Marketers are using AI more and more.

CRM
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves. When creating a customized experience for sports fans, make sure to tie it back to your brand. Brands should use these opportunities not only to grow engagement but also loyalty.

article thumbnail

“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

The Marketing Journal

If you missed this the first time, now is your chance to join the conversation. Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes […]

article thumbnail

How Conversational Marketing Benefits Your Business?

OnPassive Marketing

Conversational marketing is getting a lot of buzz these days, for a good reason. In this article, learn how conversational marketing benefits your business. What Is Conversational Marketing? What Is Conversational Marketing?

article thumbnail

The Beginner’s Guide to Cost Per Acquisition (CPA)

Hubspot Marketing

A metric that’s arguably the most indicative of this is conversions -- if your creative convinced someone to download or even buy something, then it was worth consuming. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition.

article thumbnail

Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. More DOOH inventory is becoming available to advertisers programmatically. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. and Canada. Why we care. Synthetic population generation.