Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. Traditional advertising often lacks the credibility needed to influence such decisions. Businesses are making high-value decisions that impact their operations and profitability.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Bids adjusted by device, location, time, and user behavior: The system reacts instantly to real-time signals, showing your ads when and where theyre most effective. Image source 2.

Advertising 103

Advertising Advertisers Real Estate Shipping 103

Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. I love the challenge of learning something new. Copy and creative.

Advertising 116

Advertising Advertisers Branding CRM 116

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. But first… Should you advertise on TikTok?

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Users in-market for jobs in specific industries. Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Company size. Job function.

Advertising 91

Advertising Advertisers User-Generated Food 91

SmartBrief - Marketing

SEPTEMBER 5, 2024

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising.

Advertising 105

Advertising Advertisers Law User-Generated 105

illumin

MAY 15, 2025

Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. billion by 2034.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 122

Food User-Generated Advertising Advertisers 122

Hubspot Marketing

JULY 24, 2024

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Even when users are trying to promote your brand, these posts can be damaging. If customers come to a brand on false grounds, they could feel misled by both UGC creators and a brand when unchecked claims aren't true.

Branding 130

Branding PR User-Generated Health 130

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. But differences in attitudes exist.

Manufacturing 131

Manufacturing Advertising Advertisers User-Generated 131

Martech

FEBRUARY 18, 2025

Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. Successful examples of un-marketing avoid the hard sell altogether, focusing instead on engaging content that enhances the user experience.

Advertising 85

Advertising Advertisers Non-Profit Traditional Marketing 85

Martech

AUGUST 1, 2024

This resulted in many generations having a huge, jutting jaw. The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. Staying in power for 402 years is no easy task. The loop has been closed.

User-Generated 117

User-Generated Market Segmentation Advertising Advertisers 117

Martech

OCTOBER 24, 2024

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, AI Video Transcription automatically generates transcripts that are stored with the video. Elai lets users quickly create engaging video content for learning purposes.

User-Generated 128

User-Generated Marketing Mix Communications Advertising 128

Martech

AUGUST 30, 2024

Their customers are on Facebook and Instagram, and so are their prospects. Advertisers who select Advantage+ creative in Meta Ads Manager can have their uploaded images and videos optimized — the tool automatically weeds out lower-performing versions of ads to find the best versions for audiences. Focus on creative and customers.

Branding 114

Branding Fashion Retail User-Generated 114

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 67

Advertising Advertisers Law User-Generated 67

Martech

JANUARY 17, 2025

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. New advertising-focused dashboard. The new dashboard gives visibility into engagement metrics for each Google Ads campaign, as it shows real-time tracking of user behavior post-click. First seen.

User-Generated 117

User-Generated Analytics Advertising Advertisers 117

Martech

AUGUST 8, 2024

This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions. OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner.

User-Generated 125

User-Generated Customer Journey Advertising Advertisers 125

Hubspot Marketing

NOVEMBER 14, 2024

After some research, I've found that AI audience targeting is when you use artificial intelligence to find and engage with a distinct group of potential customers (your target audience). From there, I can craft an advertising strategy tailored to them, thus boosting the studio's visibility and gaining more students. Image Source 3.

User-Generated 127

User-Generated Analytics Advertising Advertisers 127

SocialPilot

JULY 24, 2024

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. Let’s dive in and discover the metrics that truly matter.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. And convert website visitors into paying customers.

SEO 98

SEO Customer Real Estate User-Generated 98

Hubspot Marketing

JULY 23, 2024

My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback.

Promotion 133

Promotion Advertising Advertisers User-Generated 133

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide. The United States has the most LinkedIn users at over 180 million. billion by 2027.

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding.

User-Generated 125

User-Generated Management SEO Digital Marketing 125

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketers 128

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. I am trained with MarTech content.

Whitepaper 127

Whitepaper User-Generated eBook Analytics 127

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. They’re serious about this, too.

User-Generated 107

User-Generated Retail SEO Advertising 107

Search Engine Land

JULY 31, 2024

You can create charts, graphs, tables and text boxes or include dropdowns and other elements to allow users to filter data how they’d like. Advanced users can blend multiple data sources together, such as combining Google Ads data and CRM data or reporting across multiple accounts. Ad extension reporting at keyword or ad level.

Advertising 110

Advertising Advertisers User-Generated Analytics 110

Martech

MARCH 3, 2025

Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as browsing history, purchase behavior, and social media interactions. This capability allows for a more engaging customer experience without requiring extensive manual effort.

User-Generated 124

User-Generated Marketers Marketing Analytics 124

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. TikTok users value authenticity above all else.

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123