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Why advertisers aren’t happy about Google Merchant Center Next

Search Engine Land

However advertisers are citing issues with this evolution of Merchant Center. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to Google Merchant Centre Next (GMC Next). I asked advertisers on X what their issue with GMC Next is. Why we care.

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Yahoo’s new partnership with MikMak brings native ads and analytics to CPG brands breaking into e-commerce

Martech

Today, Yahoo announced a new integration with MikMak that makes the ecommerce platform’s add-to-cart functionality and customer insights available for advertisers. Advertisers will be able to take advantage of this functionality in native ads and display inventory on Yahoo. Why we care.

Analytics 113
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Why ecommerce needs to shift from acquisition to nurture

Econsultancy

During 2020 the ecommerce market went into overdrive. Stats roundup: the impact of Covid-19 on ecommerce. With advertisers vastly increasing the proportion of their marketing spend that goes online, there’s now much more competition for the available inventory.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Therefore, this discount will quickly reduce advertising costs and enhance your ROI.

Price 117
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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

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International PPC: The Complete Guide

Hubspot Marketing

How International PPC Campaigns Differ from Domestic How to Create International PPC Ads PPC Landing Page Examples PPC Tools International PPC Best Practices Advertisers can target these keywords and use their ads to direct people to their website or landing page. PPC means advertisers will pay a fee whenever someone clicks on their ad.

eCommerce 104