Martech

SEPTEMBER 19, 2024

This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience. Better service for advertisers. In-store and omnichannel. locations. “By

Retail 121

Retail Shopper Market Shoppers Advertisers 121

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. The unique aspect of Super Bowl advertising is that it’s not just about the game; it is an event in itself. Q: Has the Super Bowl always been this important to marketers?

Transform 118

Transform Price Entertainment Advertisers 118

Martech

DECEMBER 18, 2024

Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. Dont assume that digital-first means digital-only.

Gen Z 109

Gen Z Transform Health Entertainment 109

Hubspot Marketing

OCTOBER 18, 2024

Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. Be sure to budget an honorarium and possibly accommodations for your keynote speakers and consider whether you’ll book a band or other entertainment to set the mood. Print and out-of-home advertising.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Search Engine Land

AUGUST 23, 2024

Here are some categories where Perplexity ads will appear: Arts and entertainment. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop (on the side screen). The pitch deck confirmed Perplexity’s plans to let advertisers pay to appear on related questions. ” Ad categories.

Finance 104

Finance Food Entertainment Health 104

Hubspot Marketing

JULY 11, 2024

While the real-time integration of AI was the entertaining (and unpredictable) highlight of the episode, ChatGPT provided several suggestions to improve our marketing approaches by tapping into our brand’s audience and community. It's about meeting your audience where they are and showing that you truly understand their struggles.

Transform 112

Transform Outbound Marketing Entertainment Inbound Marketing 112

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. These live events highlight streamings unique power to create cultural moments, bringing people together in real-time and drawing advertisers to capitalize on shared experiences. Last year was the first year ad spend on digital video was projected higher than linear TV.

Advertisers 121

Advertisers Advertising CMO Entertainment 121

Jeff Bullas

MARCH 1, 2023

A typical scenario might look like this: Your company produces a viral marketing campaign with clever, humorous YouTube videos designed to subtly advertise your products or services. Even the biggest news and entertainment sites can be bogged down by excessive traffic after breaking a big announcement, and your site is no different.

Entertainment 289

Entertainment Social Media Marketing User-Generated Advertisers 289

Martech

NOVEMBER 4, 2024

They want to be engaged and entertained. Think about the linking of personal and professional data records and the use of CTV advertising, where we can talk to individual businesspeople on their sofas at home. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They want video.

B2C 136

B2C Whitepaper Marketing Marketers 136

Bannerflow

MAY 8, 2024

The Entertainment industry is progressing towards using more advanced forms of display advertising. Yet, what are the strategies that can help your brand move ahead of the competition?

Entertainment 98

Entertainment Advertisers Advertising Branding 98

illumin

OCTOBER 31, 2024

With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun. Key Halloween trends for advertisers The spooky season is growing rapidly with consumers, but it isn’t catching on as quickly with advertisers. Follow @illuminHQ

Retail 105

Retail Entertainment Advertisers Advertising 105

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Many brands use Twitter as an alternate customer service channel.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Marketing Insider Group

JANUARY 14, 2025

For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos. Leveraging Paid Advertising Paid advertising unlocks some of the most powerful targeting tools at your disposal.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Follow @illuminHQ

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports.

SEO 98

SEO Content Marketing Entertainment PR 98

Hubspot Marketing

MAY 16, 2023

Many television networks and streaming platforms rely on advertising for revenue, which could be threatened if there’s no fresh content to air. If networks and streaming services are unable to air new content, advertisers could be looking to shift dollars elsewhere. This time around, advertisers and audiences have more options.

Advertisers 125

Advertisers Advertising Entertainment Marketing 125

Hubspot Marketing

SEPTEMBER 3, 2024

Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. To be totally candid, Facebook Advertising is complex.

Advertisers 123

Advertisers Advertising Price User-Generated 123

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertisers 113

Advertisers Advertising User-Generated Management 113

Jeff Bullas

DECEMBER 2, 2022

Pay for it (social media advertising) Earn it (grow your followers that crowdsource your traffic for free). Scott Galloway is a professor at New York University and writes with a sense of humor that is both insightful, entertaining and informative. Two ways to get attention and traffic. TikTok is hard to ignore. Facebook took 8.7

Transform 317

Transform Social Media Marketing Entertainment Advertisers 317

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JANUARY 16, 2025

Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. PlayMaker launched as a platform to manage and optimize sponsorships in sports and entertainment. This provides users with tools to generate proxies, organize media assets and utilize powerful search features within the DDP ecosystem.

Non-Profit 118

Non-Profit Direct Mail eCommerce User-Generated 118

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Search Engine Land

SEPTEMBER 19, 2023

The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Now, advertisers can grab users’ attention right from the moment they open Pinterest by using Premiere Spotlight in the home feed.

Advertisers 121

Advertisers Advertising Product User-Generated 121

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. What is TikTok branded content?

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Hootsuite

JANUARY 10, 2025

Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. H&R Block , for example, doesnt just post useful tax-filing tips it also shares relatable memes that keep its audience entertained. Source: Facebook 19. Want more details?

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Hootsuite

MARCH 21, 2025

Our guide to Instagram advertising dives into more specifics on how to use Ads Manager tools. Use Reels to entertain and sell While nearly half (44%) of Instagram users say they use the app to look at product reviews and recommendations, 86% say they use Instagram because its entertaining.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Gen Z 121

Gen Z Fashion Entertainment Marketing 121

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 99

CMO Gen Z Thought Leadership Entertainment 99

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertisers 105

Advertisers Advertising Entertainment Place 105

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertisers 104

Advertisers Advertising Entertainment Branding 104

Search Engine Land

AUGUST 12, 2024

However, PPC has evolved, and today’s advertisers face a more complex environment. Increasingly complex match types, a broader range of advertising channels and new all-encompassing campaign types like Performance Max and Demand Gen have challenged the channel’s traditional efficiency.

Key Performance Indicator 85

Key Performance Indicator Advertisers Advertising Analytics 85

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. Made for marketers Learn how illumin unlocks the power of journey advertising for retail Get started!

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. Canadian consumers plan to spend an average total of $1,853 on gifts, travel, and entertainment this holiday season, a 13% increase over last year. But in 2024 Gen Z is a difficult advertising target. They bank on this rise in spending. from 2023’s numbers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hubspot Marketing

MARCH 26, 2025

And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Incorporate entertaining live video. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Search Engine Land

AUGUST 8, 2024

Dig deeper: AI and Google advertising: What’s next? Now more than ever, there are more placements on advertising channels to serve ads on. With views and engagement climbing, consumers rely on video for information, not just entertainment. These ads are for users ready to purchase, sign up or talk to sales. Educational content.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Hootsuite

APRIL 22, 2025

Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. Are you digital-advertising curious? Ready to dig deep?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. Odds are, no matter how niche your audience is, some of them are on YouTube, making this the perfect platform for advertising.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102