Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In this article we will cover: What is mobile display advertising? What are the key trends for improving display advertising performance? Create your display advertising mobile-first. Conclusion.

Advertisers 98

Advertisers Advertising Price Management 98

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? What are their business goals?

Thought Leadership 90

Thought Leadership Whitepaper User-Generated Price 90

Bannerflow

SEPTEMBER 17, 2020

E-commerce and online shopping is set to increase this holiday season – as is the importance of display advertising. And knowing the key display advertising trends offers the potential to unlock revenue. Download our full infographic on general display advertising trends now. And it’s a trend that has long been coming.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. And on those terms, online advertising plays a quite crucial role for us in how we generate and predict growth over time.

Transform 98

Transform Advertisers Advertising Finance 98

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns?

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Including: The current state of online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Bannerflow

AUGUST 24, 2020

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Display advertising continues to grow – even during these unprecedented times. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% The trends you need to know.

Advertising 96

Advertising Advertisers Retail Industry Insights 96

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertisers 89

Advertisers Advertising Gen Z Place 89

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. How do you fix it?

Advertising 89

Advertising Advertisers Digital Marketing Branding 89

Bannerflow

JUNE 3, 2020

Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. While, its innovative and customer-centric approach has seen it win over 50 industry awards globally. This gives us more time to be more productive.

Management 84

Management Advertisers Advertising Marketing 84

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. But there are also many other ways to make money from a blog , including: Advertising: Placing ads on your blog can earn you money every time someone clicks on them. So the upside.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Bannerflow

JUNE 17, 2019

Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? We discuss the crucial roles which creativity, relevancy, and technology, will have on the future of display advertising. Why is display advertising having a revival?

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Bannerflow

DECEMBER 16, 2019

As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. View 2019 display advertising trends infographic.

Advertising 75

Advertising Advertisers Transform Branding 75

Bannerflow

DECEMBER 17, 2019

Therefore, more than ever, brands need to ramp up their efforts when it comes to e-commerce advertising. Within this blog, we have highlighted the top e-commerce trends that will enhance your advertising efforts in 2020. This has increased the opportunities for personalised advertising. The rise of in-house marketing.

Advertisers 75

Advertisers Advertising Transform Retail 75

Neil Patel

APRIL 9, 2021

One of the most powerful aspects of LinkedIn Insights is the fact that you can cater the data to your specific industry. For example, they have several different types of insights: people, industry, advertising, and talent. LinkedIn People Insights. LinkedIn Industry Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Debt management has an eye-popping $15.50

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Bannerflow

JANUARY 13, 2020

What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 Firstly, out-of-home advertising offers a brand safe environment, with unparalleled viewability. Secondly, DOOH is the ultimate form of OOH advertising: ads are twice as likely to be seen and are 2.5 And this year?

Advertisers 75

Advertisers Advertising Price Branding 75

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. Yet, what does the future look like for programmatic? Programmatic TV and audio.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Bannerflow

MAY 27, 2019

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Today’s current digital advertising landscape. How can you support greater efficiency?

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 125

Transform Advertisers Advertising Law 125

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. How do you fix it?

Advertising 63

Advertising Advertisers Digital Marketing Branding 63

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Management 52

Management Advertisers Advertising Industry Insights 52

Sprout Social

MARCH 19, 2020

Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Maybe it’s your experience working within a niche industry or vertical. Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. .

Thought Leadership 143

Thought Leadership Customer Acquisition Education Industry Insights 143

Bannerflow

JUNE 3, 2020

Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. While, its innovative and customer-centric approach has seen it win over 50 industry awards globally. This gives us more time to be more productive.

Management 52

Management Advertisers Advertising Marketing 52

Bannerflow

JULY 30, 2021

The Entertainment industry is progressing towards using more advanced forms of display advertising. Take control of localisation with cloud-based translation management. Sustaining a powerful brand presence requires consistency across your display advertising and accuracy at high volume.

Entertainment 98

Entertainment Advertising Advertisers Management 98

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertisers 52

Advertisers Advertising Gen Z Place 52

Bannerflow

SEPTEMBER 10, 2021

Through the updating of live advertising and the creation of hundreds of new ads for the newly merged operation. We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. How did display advertising help promote the rebrand?

Marketing Mix 98

Marketing Mix Advertisers Advertising Communications 98

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. How do you fix it?

Advertising 52

Advertising Advertisers Digital Marketing Branding 52

Marketing Insider Group

SEPTEMBER 18, 2023

The Comparison: Traditional advertising often targets only those who are ready to buy now, leaving out a significant portion of the customer journey. The High Cost of Paid Advertising What You’re Missing: Paid advertising can be effective, but it’s often expensive and offers only short-term gains. A: Not necessarily.

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Bannerflow

MARCH 11, 2021

Digital advertising knowledge. Project management. From being kings of content production, to perfecting client relationships and nailing your digital advertising skills, there’s lots to consider – and each business will have its own priorities. Advertising content. Digital advertising knowledge.

Transform 98

Transform Marketing Marketers Advertisers 98

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising.

Product 87

Product Customer Transform Advertisers 87

Neil Patel

OCTOBER 25, 2020

Specialty – Most agencies specialize in one or two things, such as content marketing or performance advertising. Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. Better Control.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Bannerflow

MARCH 8, 2022

Expressen had not been advertised for a few years using Out-of-Home, and especially not across Digital Out-of-Home. Plus, I believe that this was the first time in a long time that we have done any marketing beyond our own advertising channels (except social media). Olle Walltin, Art Director: Firstly, a little bit of background.

Advertising 98

Advertising Advertisers Food Management 98

Bannerflow

MARCH 11, 2022

Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting. Personalised campaigns must reflect your consistent branding and design, which also goes for your advertising too. ” Furthermore, harnessing the power of your data helps to paint a better picture of your customers and their behaviour.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Bannerflow

MARCH 23, 2020

In this blog, we explore how combining in-house with the best technology, such as a creative management platform (CMP) , saves brands time, money, and resources by: Cutting costs that frees up budget for impactful creativity. More and more brands are investing in advertising technology and martech that is enabling them to do more in-house.

Transform 87

Transform Branding Advertisers Advertising 87