The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. just one year ago.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. trillion and $5.48

Retail 120

Retail Advertisers Advertising Price 120

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. ” Get the daily newsletter search marketers rely on.

Advertising 119

Advertising Advertisers User-Generated Retail 119

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 132

Law Education Digital Marketing SEO 132

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. Activating more ads programmatically.

Advertising 122

Advertising Advertisers Transform CMO 122

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Managing expectations. “I’m Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertisers 126

Advertisers Advertising Shipping CMO 126

Marketing Insider Group

APRIL 7, 2025

Did you know that 40-60% of digital ad spend is wasted due to inefficiencies and poor management? If youre investing in paid advertising , you want every penny to drive results. With proper campaign management, you can refine your strategy, reach the right audience, and improve your return on investment. Image source 2.

Advertising 65

Advertising Advertisers Management Performance Marketing 65

Econsultancy

FEBRUARY 17, 2023

Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. We caught up with Mike to find out more about his role.

Performance Marketing 107

Performance Marketing Marketers Marketing Management 107

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result? But the pendulum is swinging.

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO 123

CMO Traditional Marketing Communications Marketers 123

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 98

Advertising Advertisers Fashion CRM 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? How does this affect how you do display advertising?

Transform 98

Transform Advertising Advertisers Finance 98

Martech

DECEMBER 7, 2023

These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns. Identify different targeting options that allow advertisers to become part of these conversations.

Advertising 114

Advertising Advertisers Price Management 114

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising 103

Advertising Advertisers Retail Partner Marketing 103

Bannerflow

MAY 24, 2021

Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! And in today’s ultra competitive market it’s a key ingredient of any marketing tech stack. Firstly, what is automation in digital advertising? Yet, why should you use automation?

Advertisers 92

Advertisers Advertising Product Transform 92

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include? Drop & Hook.

Management 98

Management Real Estate Branding Food 98

Martech

JANUARY 21, 2025

Start by asking yourself: Are users the primary focus or does the platform prioritize advertisers and partners? What to watch for: Platforms that promise consumers neutrality while selling advertisers influence. How does the platform present itself to brands? Look at its business-facing promotions.

Retail 120

Retail Energy Health Promotion 120

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertisers 93

Advertisers Advertising Copywriting Digital Marketing 93

Search Engine Land

JANUARY 29, 2024

The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped. However, it’s important to know that because more advertisers want ad space, it might cost more and be competitive. Get the daily newsletter search marketers rely on.

Retail 133

Retail Advertisers Advertising Performance Marketing 133

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Issues with the market Market conditions can significantly impact your PPC performance.

Communications 96

Communications Market Trends Management Customer Journey 96

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. The Facebook Group includes no product placement posts or advertising. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents). And advertisers can now reach more than 650 million users on LinkedIn.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

FEBRUARY 28, 2024

First spotted: The report was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X : To locate this report, go to the Advertising section, navigate to “Performance”, and click on “Google Ads” What Google is saying.

Analytics 117

Analytics Advertisers Advertising Performance Marketing 117

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertisers Advertising Customer Journey 130

Search Engine Land

FEBRUARY 1, 2024

Google Ads’ Solutions script templates save advertisers time by facilitating rapid report generation and efficient campaign management without manual intervention or changes to a website’s code. ” “Ad performance: This feature generates a spreadsheet with charts showing performance.”

User-Generated 120

User-Generated Advertisers Advertising Management 120

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Each phase of the customer journey has different goals and KPIs.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketers 140

Martech

JANUARY 31, 2025

Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. Without a brand-first strategy, all your efforts are just noise. Heres how to shift your approach, connect with ideal clients and drive real results. Its not begging for leads or trying to trick people into buying.

Customer Journey 100

Customer Journey Marketers Marketing SEO 100

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait. Growing audience.

Advertisers 107

Advertisers Advertising Performance Marketing Digital Marketing 107

Martech

NOVEMBER 10, 2023

Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. Flywheel offers a platform that serves advertising across more than 400 major digital marketplaces.

Retail 117

Retail Food Advertisers Advertising 117

Search Engine Land

APRIL 24, 2024

Google search advertising spend in the U.S. From Q1 2023 to Q1 2024, Google retail search ad CPCs rose about 20% for the median advertiser. Performance Max campaigns improve from quarter to quarter. This is bad news all around for advertisers. rose by 17% year-on-year in the first quarter of 2024. CPC increase.

Retail 104

Retail Advertisers Advertising Price 104

Search Engine Land

FEBRUARY 22, 2024

Marketers have long claimed that Google is pushing automation to gain more advertising control. A Google spokesperson told Search Engine Land that the new CTA is an experiment designed to simplify and guide the advertiser through the campaign selection process. Get the daily newsletter search marketers rely on.

Advertisers 107

Advertisers Advertising Performance Marketing Digital Marketing 107

Neil Patel

SEPTEMBER 3, 2020

You’d think with 600 million devices running ad blockers —advertising would be less effective. percent of search advertising, roughly $40.3 Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Managing Google Ads takes a lot of time, effort, and energy.

Non-Profit 131

Non-Profit Advertisers Advertising Management 131

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. That’s 80% of the population.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated Inbound Marketing CRM 79

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 52

Advertising Advertisers Fashion CRM 52

Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. For instance, while advertisers pay to drive site traffic, publishers face criticism for similar practices.

Advertisers 128

Advertisers Advertising Marketers Marketing 128

Martech

FEBRUARY 3, 2023

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. Now you’re able to do that for your TV advertising.” Get MarTech!

Market Research 98

Market Research Whitepaper Marketing Marketers 98