Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.

SEO 116

SEO Law User-Generated Analytics 116

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO 98

SEO Customer Real Estate User-Generated 98

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Scoop.it!

OCTOBER 2, 2024

They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising. Also, featuring these articles on your website boosts SEO and provides authentic testimonials. Promote the contest across all your channels, including social media, email, and your website.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Search Engine Land

OCTOBER 4, 2024

Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. Google’s John Mueller stated in an SEO Office Hours on Jan.

SEO 90

SEO Promotion Advertising Advertisers 90

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

SmartBrief - Marketing

NOVEMBER 13, 2024

Apart from social media efforts and paid advertisement, organic traffic is your best bet. Backlinks from trustworthy websites build up your SEO and improve your website ranking. This can be helpful for further promotion opportunities. When you create a piece of content like that, you’ll have to promote it first.

SEO 118

SEO Promotion Branding Advertising 118

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO. You need to promote it effectively, too. Including where your audience lives.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketers 112

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Promotion 139

Promotion Advertising Advertisers Price 139

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. TikTok SEO 3. TikTok SEO TikTok has started to function more and more like a search engine.

SEO 100

SEO Real Estate User-Generated Promotion 100

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. Copywriting is the act of writing text or content that is designed to promote or persuade your readers to take a specific action. Let’s get to it. What is copywriting?

Copywriting 287

Copywriting Advertisers Advertising SEO 287

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. Instead, see how you can capitalize on the traffic you're already getting for its promotion.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Why Paid Media Matters for Brand Awareness Paid media advertising excels at introducing brands to audiences unfamiliar with their offerings.

Advertising 52

Advertising Advertisers Branding User-Generated 52

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. This can encompass: Advertising costs (online and offline). Promotional events and campaigns. Salaries and commissions for the sales team.

Customer Acquisition 110

Customer Acquisition Customer Food CRM 110

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Key Fundamentals for Marketing a Product Brand The product is going to get the spotlight in most of your advertising efforts, but before you can market it successfully, you need to understand the brand behind it.

Product 68

Product Price Marketing Marketers 68

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Sachs Marketing Group

MARCH 4, 2025

If your website, advertising campaigns, and content strategies have been running on autopilot, it is time to review, refine, and reinvigorate them. Digital assets, such as websites, ad campaigns, email lists , and SEO strategies , can become outdated, cluttered, and ineffective.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? Airbnb: Email While still promotional, Airbnbs emails go for the soft sale.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Search Engine Land

JULY 16, 2024

Your content is not useful Some SEO experts blamed small creators’ unhelpful content for their devastating drop in traffic and revenue. Advertising networks have also been impacted by revenue reduction, and as a reaction, they are restricting the ability of AI-generated mass content sites to monetize with ads.

Transform 110

Transform User-Generated New Technology Promotion 110

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 87

Branding Gen Z Pharmaceutical Health 87

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

SEO 139

SEO User-Generated Energy Promotion 139

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products.

Marketing Strategy 131

Marketing Strategy Content Marketing Thought Leadership Marketing 131

Hootsuite

FEBRUARY 27, 2025

40% of YouTube Shorts users are not on TikTok or Instagram Reels Feel free to cross-promote your content across vertical video channels so you can maximize your reach. Heres how to increase your YouTube subscribers and promote your YouTube channel. Get scheduling, promotion and marketing tools all in one place for your entire team.

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Marketing Insider Group

MAY 6, 2025

B2B SaaS SEO Your brilliant insights won’t matter if no one can find them. SEO is the only strategy whose results compound over time. Not advertising, not email marketing, but social media maybe a little. But SEO is what keeps your brand discoverable at scale. But SEO is what keeps your brand discoverable at scale.

Marketing Strategy 81

Marketing Strategy Whitepaper Thought Leadership SEO 81

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. SEO and data analysts: Provide insights based on previous campaigns and predict trends that may have future budget implications.

Social Media Marketing 127

Social Media Marketing CMO Finance Health 127

Backlinko

DECEMBER 27, 2024

Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. Another Semrush tool, the SEO Writing Assistant , includes AI features to help you write online marketing content faster. It also checks the SEO potential of your work.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Orbit Media Studios

JANUARY 8, 2025

Heres how Jay Acunzo uses logos to promote his newsletter. ” Paid endorsements are obvious advertising. These collaborations often lead to long-term partnerships, where the brand and the influencers are co-creating and co-promoting content together over time. Put these up high on your most popular pages.

Copywriting 111

Copywriting Transform SEO Place 111

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. This is where long-tail keywords come in.

SEO 126

SEO User-Generated Shoppers Retail 126

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions. PR and earned media. Experiential and event marketing.

CMO 121

CMO Traditional Marketing Communications Marketing 121

Backlinko

JANUARY 6, 2025

Read more: SEO vs. SEM: Whats the Difference? According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. Further reading: Google Ads Competitor Analysis: A How-to Guide (+ Top Tools) Build Your SEO Foundations Paid search delivers immediate results. increase in Add to Cart.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Hubspot Marketing

OCTOBER 25, 2024

Promoting a local business can be challenging these days. As a local SEO specialist at my previous company, I know the ins and outs of how to get in front of your local target audience. Aside from improving your local SEO , these can also improve your rankings on search engines because the listings usually link back to your site.

Real Estate 82

Real Estate SEO User-Generated Advertising 82

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? link] Actually, Costco doesnt spend on advertising. Multiply Impressions by CPM Gives you an estimated dollar value of what your earned media exposure would cost if it were paid advertising. billion in 2024.

PR 95

PR User-Generated Transform Thought Leadership 95

Buffer Marketing

OCTOBER 2, 2024

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. Semrush Best competitor analysis tool for SEO competitive analysis Free plan/trial: No free plan.

Price 114

Price Key Performance Indicator SEO Analytics 114

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? Give up on ever making money, sharing your work with others, or promoting your products or services. Chef’s kiss.”

SEO 121

SEO Advertising Advertisers Promotion 121