Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 114

B2C Automobile Marketing Automation Platform Retail 114

Martech

SEPTEMBER 12, 2024

Oracle Analytics Cloud integration. Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to. This will provide data visualizations and help support decision-making.

Transform 114

Transform B2C Manufacturing Finance 114

Martech

MARCH 17, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources. Once users land on a travel site, Adobe Analytics data shows a 45% lower bounce rate.

Retail 91

Retail B2C User-Generated Food 91

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 87

B2C Social Media Marketing User-Generated Entertainment 87

Martech

NOVEMBER 20, 2024

For example, if a B2C company suddenly needs to focus more on customer retention rather than acquisition, it may find itself overstaffed with acquisition specialists. High costs and inflexibility : Employing narrowly focused specialists can be costly and inefficient, especially if business needs change.

Customer 126

Customer Transform Customer loyalty Marketing 126

Vertical Response

NOVEMBER 10, 2024

Analytics tools optimize email frequency by monitoring campaign performance. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. B2B emails are suggested to be sent no more than twice per month.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. He added, “Why?

Analytics 143

Analytics B2C CMO Search Marketers 143

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva. Are you getting the most from your stack?

B2C 111

B2C Energy User-Generated Retail 111

Sprout Social

JANUARY 22, 2025

Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. This is where your LinkedIn analytics and tools like Sprout Social can really help. Check out Sprout Socials analytics highlighting how you can analyze your LinkedIn audience based on industry and job title.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 80

CMO B2C Marketing Marketers 80

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics.

Price 119

Price Thought Leadership Transform User-Generated 119

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. In both B2B and B2C interactions, a simple follow-up can go a long way.

Management 71

Management B2C User-Generated Communications 71

Martech

MAY 7, 2025

Embedded directly in CRMs and analytics platforms, Co-Pilots offer suggestions within tools marketers already use, signaling the early stages of inside-out AI integration. Shift 2: B2C and B2B2C stacks rebalance their center Customer data platforms (CDPs) lost their lead, dropping from 26.9% Curve 2 Co-Pilots (54.2%) AI shifts inward.

B2C 74

B2C CRM Marketing Automation Platform Management 74

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Using generative AI for automated content creation, such as dynamic creative optimization, that only comes after analytics,” said Weide.

Market Research 128

Market Research Shoppers CMO Retail 128

Search Engine Journal

MARCH 2, 2023

The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal. In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize.

B2C 110

B2C Content Marketing Marketing Marketers 110

Martech

APRIL 2, 2025

Delve AI : A more sophisticated platform that uses first-party data (like Google Analytics and CRM data) and second-party data (e.g., ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses.

CRM 112

CRM Thought Leadership Finance Shipping 112

Marketing Insider Group

SEPTEMBER 24, 2024

An Analytical Mindset Developing an analytical mindset is crucial as you figure out how to become a good social media marketer. Google Analytics and social media analytical tools from platforms like Facebook, Instagram, and Twitter provide valuable data. They know it is all about you and not them or their companies.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Martech

FEBRUARY 20, 2025

Lucidworks announced the release of Commerce Studio and Analytics Studio to enhance merchandising and analytics for enterprise search and discovery. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

User-Generated 91

User-Generated B2C Analytics Information Technology 91

Martech

APRIL 22, 2025

Most notably, it replaced its Universal Analytics program, which depends on cookies, with Google Analytics 4, which does not. .” Resources invested There’s little doubt Google was serious about getting rid of cookies. The company invested considerable resources in anticipation of their disappearance.

PR 108

PR Analytics Advertising Advertisers 108

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Martech

NOVEMBER 21, 2024

“An effective CX team has that data and analytics but also other supporting functions like experience design and change management. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. Unfortunately, they don’t take a lot of action based on that feedback.

Management 144

Management Customer Transform Thought Leadership 144

Martech

JANUARY 17, 2025

Dig deeper: 3 reports in GA4 that use analytics to eliminate customer friction Between the lines. This move positions Microsoft Clarity as a more serious competitor in the analytics space, particularly for advertisers looking to optimize their Google Ads campaigns. First seen. What to watch. Email: Business email address Sign me up!

User-Generated 111

User-Generated Analytics Advertisers Advertising 111

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Hootsuite, based in Canada, has partnered with Talkwalker to provide social analytics tools to customers for the last seven years. Talkwalker’s Blue Silk GPT genAI social analytics technology. In your inbox.

Analytics 115

Analytics Social Media Marketing User-Generated Management 115

Martech

AUGUST 15, 2024

MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. AnswerRocket , which provides gen AI-powered analytics, is partnering with Kantar , a marketing data and analytics company.

Analytics 124

Analytics User-Generated Advertisers Advertising 124

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Martech

SEPTEMBER 11, 2024

A VOC feedback loop should be a cross-functional collaboration owned by the customer success team and include people from product, marketing, sales, UX, data analytics, operations and leadership. Many B2C and subscription companies already do this well. customer persona, product feature, sentiment). Personalized communication.

Customer 110

Customer Customer Journey B2C Management 110

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Analytics 113

Analytics Advertising Advertisers Digital Marketing 113

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C 145

B2C Analytics User-Generated SEO 145

Martech

SEPTEMBER 24, 2024

Advertisers and publishers also can measure ad engagement in real time using IRCODE’s analytics. “If it’s a beer in the scene, and Heineken has paid a lot of money for product placement, it has to be a Heineken — it better be curated,” Beckerman explained. That’s why placements are directed by the brand and network.” Why we care.

Advertisers 111

Advertisers Advertising Analytics Product 111

Hubspot Marketing

OCTOBER 18, 2024

For B2C events, consider location or interests when targeting your demographics for digital ads. The more you can consolidate tech platforms for registrations, event management, budgeting, advertising, and analytics, the more time and money you can save. Consider these costs and channels to attract attendees. Digital ad campaigns.

Event Marketing 131

Event Marketing Food Direct Mail Entertainment 131

Martech

APRIL 9, 2025

Papa Johns has an innovation team using AI and ML Pizza maker Papa Johns innovation team is working with Google Cloud’s AI, data analytics and machine learning capabilities to build a frictionless and consistent customer experience for its restaurants and digital channels.

User-Generated 84

User-Generated B2C Marketing Marketers 84

Martech

MARCH 7, 2025

A recent poll by DKC analytics showed 66% of U.S. The survey, by DKC Analytics, also found nearly 50% of respondents were against cuts to worker salary or benefits. consumers said the best way for a company to respond to tariff price hikes is to cut executive pay.

Advertising 113

Advertising Advertisers Analytics Price 113

Martech

SEPTEMBER 9, 2024

For this prompt, try selecting the analytics expert persona. Google Analytics : This tool allows us to track website traffic and conversions. Dig deeper: The power of customer data across the journey: Acquisition Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information.

Customer Acquisition 110

Customer Acquisition Customer Food CRM 110

Martech

AUGUST 30, 2024

A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation. It includes optimization functions that aim to improve performance automatically — doing the work of analytics. Marketers are only just beginning to integrate new AI tools into their campaigns.

Branding 108

Branding Fashion Retail User-Generated 108

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap. Get MarTech!

Analytics 98

Analytics Customer Customer Journey Communications 98

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. More Adobe Analytics data from the holidays can be found here. The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% billion in ecommerce sales, up 8.4%

eCommerce 111

eCommerce Shoppers Price Retail 111