Hootsuite

OCTOBER 2, 2024

Use your analytics tools to find campaigns that exceeded expectations. for those with an even mix of B2B and B2C, and just 5.7% for B2C brands. However, this also varied between B2B and B2C brands. If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. Think creatively here.

B2C 114

B2C CMO Copywriting Analytics 114

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?

B2C 145

B2C User-Generated Whitepaper Product 145

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 117

B2C eCommerce Retail Shoppers 117

Martech

AUGUST 26, 2024

For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing. Marketers have plenty of tools and skills to help account managers achieve their goals. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

B2C 122

B2C SEO User-Generated Industry Insights 122

Martech

SEPTEMBER 12, 2024

Oracle Analytics Cloud integration. Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to. This will provide data visualizations and help support decision-making.

Transform 115

Transform B2C Manufacturing Finance 115

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing 90

Social Media Marketing B2C User-Generated Entertainment 90

Martech

MARCH 17, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources. Once users land on a travel site, Adobe Analytics data shows a 45% lower bounce rate.

Retail 92

Retail B2C User-Generated Food 92

Martech

NOVEMBER 20, 2024

For example, if a B2C company suddenly needs to focus more on customer retention rather than acquisition, it may find itself overstaffed with acquisition specialists. High costs and inflexibility : Employing narrowly focused specialists can be costly and inefficient, especially if business needs change.

Customer 127

Customer Transform Customer loyalty Marketers 127

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 115

B2C Automobile Marketing Automation Platform Retail 115

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. In both B2B and B2C interactions, a simple follow-up can go a long way.

Management 100

Management B2C User-Generated Communications 100

Vertical Response

NOVEMBER 10, 2024

Analytics tools optimize email frequency by monitoring campaign performance. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. B2B emails are suggested to be sent no more than twice per month.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

AWeber

MAY 22, 2025

Factors like industry, audience (B2B or B2C), and your goals matter, but these data-driven recommendations are a great starting point. For B2C/ecommerce: Weekdays between 9:0011:00 AM or Sundays around 8:00 PM can boost engagement (particularly offers). Heres how to dial in your schedule: Check your analytics. Run A/B tests.

B2C 104

B2C Analytics Entertainment eCommerce 104

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. He added, “Why?

Analytics 143

Analytics B2C CMO Search Marketers 143

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva. Are you getting the most from your stack?

B2C 112

B2C Energy User-Generated Retail 112

Hubspot Marketing

JUNE 30, 2025

Research and analytical skills. Likewise, content marketing ranked in the top three for B2C. Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Demonstrated project management experience.

Management 105

Management Inbound Marketing Marketers Marketing 105

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Sprout Social

JANUARY 22, 2025

Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. This is where your LinkedIn analytics and tools like Sprout Social can really help. Check out Sprout Socials analytics highlighting how you can analyze your LinkedIn audience based on industry and job title.

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketers 127

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 78

CMO B2C Marketers Marketing 78

Martech

JUNE 20, 2025

Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Marketing mix modeling (MMM) MMM is the gold standard for organizations with access to extensive historical marketing and sales data, particularly for B2C brands. Email: See terms.

Branding 81

Branding Marketing Mix Health Price 81

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics.

Price 120

Price Thought Leadership Transform User-Generated 120

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Using generative AI for automated content creation, such as dynamic creative optimization, that only comes after analytics,” said Weide.

Market Research 129

Market Research Shoppers CMO Retail 129

Martech

APRIL 2, 2025

Delve AI : A more sophisticated platform that uses first-party data (like Google Analytics and CRM data) and second-party data (e.g., ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses.

CRM 114

CRM Thought Leadership Finance Shipping 114

Martech

FEBRUARY 20, 2025

Lucidworks announced the release of Commerce Studio and Analytics Studio to enhance merchandising and analytics for enterprise search and discovery. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

User-Generated 92

User-Generated B2C Analytics Information Technology 92

Marketing Insider Group

SEPTEMBER 24, 2024

An Analytical Mindset Developing an analytical mindset is crucial as you figure out how to become a good social media marketer. Google Analytics and social media analytical tools from platforms like Facebook, Instagram, and Twitter provide valuable data. They know it is all about you and not them or their companies.

Transform 76

Transform Social Media Marketing Whitepaper Marketers 76

Martech

JANUARY 17, 2025

Dig deeper: 3 reports in GA4 that use analytics to eliminate customer friction Between the lines. This move positions Microsoft Clarity as a more serious competitor in the analytics space, particularly for advertisers looking to optimize their Google Ads campaigns. First seen. What to watch. Email: Business email address Sign me up!

User-Generated 112

User-Generated Analytics Advertising Advertisers 112

Martech

NOVEMBER 21, 2024

“An effective CX team has that data and analytics but also other supporting functions like experience design and change management. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. Unfortunately, they don’t take a lot of action based on that feedback.

Management 144

Management Customer Transform Thought Leadership 144

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Hootsuite, based in Canada, has partnered with Talkwalker to provide social analytics tools to customers for the last seven years. Talkwalker’s Blue Silk GPT genAI social analytics technology. In your inbox.

Analytics 117

Analytics Social Media Marketing User-Generated Management 117

Martech

AUGUST 15, 2024

MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. AnswerRocket , which provides gen AI-powered analytics, is partnering with Kantar , a marketing data and analytics company.

Analytics 126

Analytics User-Generated Advertising Advertisers 126

Martech

MAY 7, 2025

Embedded directly in CRMs and analytics platforms, Co-Pilots offer suggestions within tools marketers already use, signaling the early stages of inside-out AI integration. Shift 2: B2C and B2B2C stacks rebalance their center Customer data platforms (CDPs) lost their lead, dropping from 26.9% Curve 2 Co-Pilots (54.2%) AI shifts inward.

B2C 78

B2C CRM Marketing Automation Platform Management 78

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. In both B2B and B2C interactions, a simple follow-up can go a long way.

Management 70

Management B2C User-Generated Communications 70

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Martech

APRIL 22, 2025

Most notably, it replaced its Universal Analytics program, which depends on cookies, with Google Analytics 4, which does not. .” Resources invested There’s little doubt Google was serious about getting rid of cookies. The company invested considerable resources in anticipation of their disappearance.

PR 109

PR Analytics Advertising Advertisers 109

Hubspot Marketing

MAY 30, 2025

Unlike B2C journeys, B2B buying processes typically involve multiple stakeholders, longer decision timelines, and more complex considerations. A B2B buyer journey map is a visual representation of potential customers' path from the moment they recognize a problem to the point where they choose your solution.

CRM 104

CRM Customer Journey B2C Product 104

Martech

SEPTEMBER 11, 2024

A VOC feedback loop should be a cross-functional collaboration owned by the customer success team and include people from product, marketing, sales, UX, data analytics, operations and leadership. Many B2C and subscription companies already do this well. customer persona, product feature, sentiment). Personalized communication.

Customer 111

Customer Customer Journey B2C Management 111

Martech

SEPTEMBER 24, 2024

Advertisers and publishers also can measure ad engagement in real time using IRCODE’s analytics. “If it’s a beer in the scene, and Heineken has paid a lot of money for product placement, it has to be a Heineken — it better be curated,” Beckerman explained. That’s why placements are directed by the brand and network.” Why we care.

Advertising 112

Advertising Advertisers Analytics Product 112