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5 ways B2B differs from B2C — and 3 ways they align

Martech

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

B2C 126
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How B2B and B2C brands are winning hearts with memory-driven CX

Martech

Sentiment analysis, predictive and prescriptive analytics and other AI tools can enhance emotional intelligence at scale. B2C leans toward mass nostalgia and fun (Spotify, Starbucks), while B2B focuses on professional milestones and trust (HubSpot, Salesforce).

B2C 122
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

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B2C Social Media Strategies Built for Real Goals, Not Vanity

SocialPilot

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52
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B2C Social Media Strategies Built for Real Goals, Not Vanity

SocialPilot

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52
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How AI can revolutionize creative impact measurement

Martech

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., AI is good at breaking something into its component parts, said Michael Cohen, chief data & analytics officer for Plus Company and the studys co-author.

B2C 122
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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem.

Customer 115