Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only.

B2C 108

B2C Marketing Marketers Entertainment 108

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap. Get MarTech!

Analytics 88

Analytics Customer Customer Journey Communications 88

Rock Content

JUNE 4, 2020

Tools like Google Analytics: use your analytics systems to compile demographic information about your audience and the topics that resonate with them. Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments.

B2C 75

B2C Finance Transform eBook 75

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C 144

B2C Analytics User-Generated SEO 144

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Analytics 98

Analytics CMO Price CRM 98

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Analytics 100

Analytics Advertising Advertisers Digital Marketing 100

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter. Complete a tutorial.

Whitepaper 126

Whitepaper Analytics User-Generated Key Performance Indicator 126

Quikly

DECEMBER 14, 2022

Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.

Analytics 96

Analytics Branding Marketing Marketers 96

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Customer understanding (data management and analytics). Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3%

B2C 96

B2C Analytics Management Customer 96

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter. Complete a tutorial.

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

Quikly

JUNE 29, 2022

Thankfully, data analytics can simplify that process. Creating a successful consumer promotion for your quick-service restaurant (QSR) requires a lot of effort.

Analytics 97

Analytics Promotion Marketing Marketers 97

Welcome Software

JUNE 6, 2022

As options proliferate and changing brands—in both B2C and B2B contexts—continues to be easier than ever before, data-driven decision-making in customer experience management remains a primary challenge for brands keen to thrive and stand out in the crowd. Customer experience analytics. billion annually. image source.

Analytics 40

Analytics Transform Customer Customer loyalty 40

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. AI is only valuable if marketers use resulting marketing analytics. AI that produces marketing analytics is only worthwhile if it is used.

CMO 130

CMO B2C Marketing Marketers 130

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 99

Customer B2C Transform Retail 99

Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. Jivox announced enhancements to IQ Blaze Analytics, Powered by Snowflake.

User-Generated 112

User-Generated B2C Analytics Advertising 112

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Your analytics can give insight into which pages you can (and should) improve.

Analytics 101

Analytics Copywriting B2C Education 101

Search Engine Land

AUGUST 16, 2023

Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.

Advertising 90

Advertising Advertisers Transform B2C 90

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? How should B2C marketers use GA4?

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

The CMO Survey

SEPTEMBER 27, 2023

The use of AI to improve marketing ROI by optimizing the content and timing of digital marketing, for programmatic advertising and media buying, for predictive analytics to generate customer insights, and for targeting decisions are currently low with only roughly one third of marketing organizations using AI for these purposes.

CMO 288

CMO Transform Customer Acquisition B2C 288

The CMO Survey

AUGUST 28, 2019

B2C companies are most likely to take a stance. 3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% Contributions of analytics to performance remain moderate, however. B2C Services companies expect to hire the most at 8.6%.

CMO 130

CMO New Technology B2C Analytics 130

Search Engine Land

FEBRUARY 6, 2024

Yes, you need to focus on improving targeting and analytics without cookies, but don’t put the cart before the horse: a working website. Even if you have first-party cookies set up, consistent usage of proper code is important for smoothing out how your site behaves across browsers.

Search Marketers 114

Search Marketers CRM B2C Analytics 114

The CMO Survey

SEPTEMBER 13, 2022

Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. Surging use of marketing analytics: Spending on marketing analytics as a percentage of the marketing budget hit an all-time high of 8.9% after a decade-long level of 6% to 7%.

CMO 130

CMO Analytics Marketing Marketers 130

Martech

AUGUST 16, 2023

Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.

Advertising 89

Advertising Advertisers Transform B2C 89

Customers.ai

JANUARY 26, 2024

Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments. Analytics and Insights: Offers detailed analytics on content usage and effectiveness, enabling data-driven decisions and strategies. Lead scoring: Assesses and ranks leads based on their engagement and potential value.

CRM 111

CRM User-Generated Analytics Marketing 111

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. Website / URL * Grade my website Why Reverse IP Lookup No Longer Works If we want to go way back to the early aughts, you might recall that tools like Google Analytics showed us IP and company data.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. The continued proliferation of AI and machine learning might make segmentation more complex in the future, which will open the door for predictive analytics functionality as well. But email marketing is not without its challenges. Workflow automation.

User-Generated 126

User-Generated Email Marketing B2C Marketing 126

Customers.ai

MARCH 30, 2023

B2C companies who fail to take advantage of the latest-and-greatest will get left in the dust by their competitors. Comprehensive analytics at your fingertips ensure informed decision-making. Sales prospecting is more important than ever which means sales prospecting software is more important than ever. is a great investment.

CRM 98

CRM Price B2C User-Generated 98

Hubspot Marketing

FEBRUARY 15, 2024

Let’s move from B2C and see how B2B can steal luxury marketing strategies. With a lineup of over 200 in-person sessions covering analytics, B2B marketing, and personalized omnichannel engagement, the summit provides a fantastic learning experience. B2B or B2C, luxury or non-luxury — not required. Ensure your message resonates.

Branding 120

Branding Fashion Gen Z B2C 120

Search Engine Land

OCTOBER 25, 2023

Target keywords have lower search volume, are longer tail, and contain more industry-specific jargon relative to target keywords for business-to-consumer (B2C) companies. The sales cycle is much longer and harder to measure compared to B2C.

SEO 115

SEO Non-Profit B2C CRM 115

Martech

SEPTEMBER 9, 2022

ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. Others include assistance in implementing and integrating AIQ at an organization, as well as integrating AIQ CX Hub with other platforms that support advertising, analytics, engagement and sales and service systems.

Customer 103

Customer B2C Analytics Advertising 103

Martech

DECEMBER 11, 2023

What role should data analytics play in optimizing marketing campaigns? B2C marketing might focus on using technology to personalize the customer experience and drive sales. Predictive analytics: AI algorithms can analyze historical data to predict future customer behavior and preferences.

Customer Journey 104

Customer Journey CRM Marketing Marketers 104

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? B2C is geared more toward immediate buying. Apps like Semrush’s Keyword Magic Tool and Google Analytics can help you discover which keywords your audience uses in searches.

SEO 70

SEO Whitepaper B2C eBook 70

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth.

Transform 118

Transform Pharmaceutical B2C Event Marketing 118

Search Engine Land

SEPTEMBER 25, 2023

good analytics folks will be able to crunch numbers and tell you how much you can spend and stay within that goal – no matter which channel you spend it on. Instead, integrate your CRM data to understand cost per down-funnel metrics (for B2B) or cost per CLTV (B2C and ecommerce). If you start with an ROI goal of 3.0,

CRM 121

CRM eCommerce B2C Analytics 121

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Martech

SEPTEMBER 9, 2022

Spending increases by B2B firms will outpace increases by B2C companies. Read next: Using analytics to optimize marketing spend and drive sales. Source: eMarketer , August 2022. B2B martech spending will reach $6.6 billion by the end of the 2022 and exceed $8.5 billion by 2024. Read next: Worldwide spend on marketing to hit $4.7

B2C 101

B2C Analytics Customer Marketing 101

Hubspot Marketing

JUNE 6, 2022

A recent HubSpot Blog Survey asked the same question, and here are the responses collected from 500+ global B2B and B2C Instagram marketers. Experiment with a posting schedule and use your insights and analytics to see what works and what doesn’t. View this post on Instagram. A post shared by Instagram's @Creators (@creators).

B2C 133

B2C Analytics Branding Marketing 133