Martech

FEBRUARY 12, 2025

Market researchers use AI and automation to collect and analyze large datasets from various sources, including third-party and custom-built solutions. Even with open-source genAI models, product marketers gain deeper insights into how their products will be received.

Transform 127

Transform Logistics User-Generated Marketing 127

Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketing Marketers Price 145

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Performance analytics. Traffic analytics. Team collaboration.

Market Research 128

Market Research Content Marketing Analytics SEO 128

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies. Processing.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager Skills and Qualifications: Foundational marketing and campaign management experience. Strong organizational and communication skills. Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company.

Product Marketing 106

Product Marketing Product Management Marketing 106

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Hubspot Marketing

APRIL 13, 2022

Research tools. Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list.

Analytics 145

Analytics Price Real Estate Fashion 145

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. Data analytics pain points We all collect data, but do we collect data correctly?

Analytics 116

Analytics Transform Whitepaper User-Generated 116

Hubspot Marketing

JULY 12, 2024

Taking time to understand the target audience will help you: Choose the most effective channels for community building. Determine the most appropriate style and tone of communication. Predict and manage any potential challenges that might arise within the community. Identify key internal stakeholders for the community.

Management 112

Management Promotion Law Market Research 112

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform 52

Transform Marketing Marketers CRM 52

illumin

JANUARY 7, 2025

They create campaigns with a focus on data and market research to meet their client goals within a given budget. Reporting and analytics Robust reporting and analytics features are vital for ad agencies to assess campaign performance, monitor key metrics, and fine-tune their advertising strategies.

Transform 59

Transform Advertising Advertisers Analytics 59

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Survey Platforms (e.g.,

PR 78

PR Gen Z User-Generated Analytics 78

Welcome Software

MARCH 12, 2025

User behavior analytics through a product analytics platform like Optimizely Warehouse-Native Analytics. By allowing you to track competitors' product features, pricing models, promotional activities, and customer sentiment, they can help you identify gaps in the market where customer needs arent fully addressed.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Neil Patel

JANUARY 5, 2022

Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. Marketing is one of those fields that combines a wide range of pursuits, bringing together creative, right-brained people with analytical, left-brained people.

Retail 133

Retail Marketing Marketers Communications 133

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders.

Analytics 105

Analytics Market Research Market Trends Communications 105

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Consider this role if: You want to grow and nurture a community that contributes to long-term business impact. You have strong internal and external communication skills.

Management 143

Management Transform Communications Market Trends 143

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Influencer Marketing 143

Adobe Experience Cloud Blog

MARCH 23, 2018

In addition to creative work, it now also involves a lot of analytics. As a marketer, how can you fulfill your increasingly important responsibility and justify the investments the organization makes to execute your growth strategy? How can you achieve results by combining creativity and analytics? The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Marketing 134

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Use predictive analytics tools. These AI conversion rate optimization tools let you forecast user behavior — or even market trends.

Customer Acquisition 91

Customer Acquisition Price Customer Journey User-Generated 91

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Enhanced Communication AI isn’t just a tool for marketers; it’s also revolutionizing customer engagement.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Adobe Experience Cloud Blog

JANUARY 18, 2018

These systems make sure that all communication and processes run smoothly within the organization. When marketing and sales are working together, these systems are an effective way of cross-team communication. For marketing and sales to align and produce the best results, information sharing can only make things better.

Management 133

Management Thought Leadership User-Generated Advertising 133

Neil Patel

OCTOBER 26, 2020

Finally, your value proposition needs to focus on a single message and communicate that message loudly. Your images and the rest of your body text should communicate the rest, such as that you provide excellent customer service and a memorable tax preparation experience. Images communicate much faster than words. Site Analytics.

Food 145

Food Energy Communications Manufacturing 145

Martech

JUNE 14, 2024

Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data. These groupings allowed organizations to concentrate skill sets, allocating individuals to their associated toolsets and easing communications within the function. On average, employees waste 5.3

Gen Z 127

Gen Z Marketing Marketers Copywriting 127

Hubspot Marketing

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Market research. See what I did there?

PR 143

PR Communications Price Management 143

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Marketing teams specifically are affected by how the law views and handles consent, targeted advertising, and data use. When marketing, businesses must obtain consent from the user by having them opt into specific communication. For marketing and sales emails , include options to manage preferences or opt-out of communications.

Branding 134

Branding Thought Leadership Law Communications 134

AWeber

JANUARY 30, 2024

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. Excellent analytics and reporting with insights to help you improve customer communication. month Plus plan: starting at $20.00/month

eCommerce 118

eCommerce Shipping Price User-Generated 118

Lusha

DECEMBER 9, 2024

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

Price 52

Price CRM Marketing Marketers 52

Neil Patel

OCTOBER 23, 2020

You decide to create a series of marketing videos to achieve this, but you aren’t sure where to start. Deliverable: Make engaging videos and similar visual assets that communicate your new offer in a creative and fun way to capture your audience’s attention. Here are a few other examples: Market Research.

Marketing 143

Marketing Marketers Inbound Marketing Advertising 143

Backlinko

MARCH 25, 2025

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. Cybersecurity This high-profit niche commands an impressive $11.51 CPCthe second highest on our list.

Real Estate 112

Real Estate Health Affiliate Marketing Non-Profit 112

Marketing Insider Group

AUGUST 2, 2021

Your brand identity should clearly communicate your company’s vision, mission, ethics, and goals to the right audiences. Use customer data, surveys, and other analytical metrics to research your customers. For example, SEO marketing in 2021 is being influenced by video content, FAQ pages, and voice search.

Branding 143

Branding PR Market Trends Market Research 143

Martech

DECEMBER 1, 2023

Create an outline for the six ways to use generative AI in marketing, covering generation, extraction, classification, summarization, rewriting and question and answer. Analyze the provided Google Analytics channel data to identify audience origins and the most effective channels. You are a data analyst. Include a chart of the data.

User-Generated 143

User-Generated CMO Marketing Marketers 143

Sprout Social

NOVEMBER 20, 2023

Influencer marketing platforms are software or companies built to help brands create an influencer marketing strategy. They can also help brands and influencer communicate or track campaign analytics. is a platform that can assist brands with both influencer marketing and affiliate marketing. Creator.co

Influencer Marketing 135

Influencer Marketing Affiliate Marketing eCommerce User-Generated 135

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Transform 131

Transform Manufacturing Pharmaceutical Health 131

Neil Patel

AUGUST 17, 2021

Then, do some market research. Chances are that your target audience also shops with your competitors, so spend time doing your research here. Whether you’re replying to tweets, answering customer support messages, or simply liking user-generated content on Instagram, every communication adds up over time.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Google Analytics Academy.

Social Media Marketing 141

Social Media Marketing Price Marketing Marketers 141

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. Instead of shooting in the dark, you can build a more meaningful brand reputation as the go-to solution for specific challenges — like Loom for async communication.

Analytics 125

Analytics Copywriting Communications Market Research 125

Doug Garnett

DECEMBER 31, 2019

I was leading my agency’s drive to build communication for Allegro. At a key meeting I recommended, based on what we had learned in research, that they price the product between $300 and $400 for a 10 piece set. But if the communication doesn’t work as hoped, then the product is priced far too high to ever sell.

Price 52

Price Communications Retail Advertisers 52