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How Customer Journey SEO Turns Clicks Into Conversions

Hubspot Marketing

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Table of Contents What is customer journey SEO?

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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

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SEO Analytics: The “I Can’t Believe It’s This Easy” Guide

Backlinko

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. How does it guide visitors through the customer journey? And what’s not. And double down on what does.

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How to select a CMS that powers SEO, personalization and growth

Martech

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Connecting the customer journey.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

With the integration of advanced analytics, AI and most importantly, the importance of personalized consumer experiences, brands are increasingly leveraging these strategies at every touchpoint from initial awareness to final purchase, making retail media indispensable,” said Jeffrey Bustos, IAB’s VP, measurement addressability data, in a keynote.

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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. From the urgent “Burning, Urgency, Frequency?

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How smarter measurement can fix marketing’s performance trap

Martech

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. Heres the twist: this isnt just a media mix problem.