Martech

APRIL 3, 2025

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. Heres the twist: this isnt just a media mix problem.

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 62

Analytics Customer Acquisition CRM Marketers 62

Martech

SEPTEMBER 23, 2024

The AI agents can even build a customer journey in Salesforce Flow. It is capable of evaluating the health of marketing programs and adjusting spend in the moment to optimize performance with AI-generated campaign summaries, ready-to-use insights and out-of-the-box, marketing-specific Tableau analytics dashboards.

Transform 106

Transform Marketers Marketing Health 106

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. Dig deeper: How marketers can measure success Get MarTech!

Analytics 136

Analytics Transform Marketing Automation Platform Health 136

Marketing Insider Group

JUNE 10, 2024

Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss. Quick Takeaways Product analytics can unlock the secrets of customer behavior, leading to more sales.

Analytics 124

Analytics Product Transform Customer Journey 124

Backlinko

MARCH 25, 2025

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. Veterinary credentials or partnerships with pet health professionals will boost your credibility and ranking potential.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Hubspot Marketing

OCTOBER 14, 2024

When it comes to “Process,” I’m going to streamline the customer journey from discovery to purchase by ensuring our website is optimized for conversions, with clear CTAs, a quick checkout process, and automated follow-up emails to nurture leads. How are you earning revenue from your customers?

Price 117

Price Marketers Marketing User-Generated 117

Use Insider

NOVEMBER 18, 2024

Here are some of my favorite moments from my conversation with Amy: Guiding New Members with Personalized Journeys During our session, Amy shared that her vision for customer journeys at Blink is to deliver customer experiences that are as unique as every fitness journey.

Retail 59

Retail Customer Health Customer Journey 59

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Thus, enabling you to create a better customer experience that translates into repeat business and profitable revenue streams. What is conversational analytics?

Analytics 98

Analytics Branding Health Key Performance Indicator 98

Litmus

JUNE 17, 2025

Plotting email personalization and the customer journey alongside each other keeps everything organized. For example, Bulk Powders used Litmus Personalize to collect health goals from more than 20,000 customers and used that information to curate unique journeys for their diverse audience spanning 12 countries.

Branding 81

Branding CRM Email Marketing Analytics 81

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Analytics 98

Analytics Real Estate CRM Communications 98

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Sprout Social

SEPTEMBER 19, 2023

For example, marketing BI originates from a variety of places including social content performance data, social listening insights , website analytics, email marketing metrics and more. The data can be applied to functions within and outside of marketing, including customer care, product development and corporate strategy.

Customer 143

Customer Customer Acquisition Key Performance Indicator Customer Journey 143

Martech

OCTOBER 22, 2021

When you “see” their intent, based on the progress along their customer journeys, you can save time by focusing your attention on the most likely purchasers. Because of the influx of digital contacts and touchpoints over the last 18 months, you are likely seeing more of your customers. Chris Wood, Editor. Read more here.

Transform 114

Transform Customer Customer Journey Health 114

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. He points to an example of a health food company. Spring would be an ideal time as well.

Influencer Marketing 142

Influencer Marketing Customer Journey Health Marketers 142

Hubspot Marketing

DECEMBER 18, 2023

An email marketing audit means checking in with your email strategy, campaigns, and overall account health. Finding What Resonates With Your Audience "An email audit is like a health check. From there, they can find any areas of opportunity to improve the overall account and list health.

Email Marketing 134

Email Marketing Health Marketers Marketing 134

Martech

MARCH 11, 2024

However, multi-touch attribution takes into account all the touchpoints that influenced a customer’s decision, giving a more comprehensive view of the customer journey. Implement multi-touch attribution: Adopt a multi-touch attribution strategy that gives credit to all marketing interactions along the customer journey.

Branding 113

Branding Key Performance Indicator Customer Journey Marketing Mix 113

Adobe Experience Cloud Blog

MARCH 26, 2019

Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”. Its framework includes a common taxonomy of the journey, metrics and goals, and who in the organization owns various parts of the customer journey. Best Buy’s Playbook For Success.

Transform 133

Transform Customer Branding Finance 133

Sprout Social

JUNE 7, 2023

A brand experience strategy is a framework outlining your plan of action to develop and implement an impactful brand experience throughout the customer journey. It is based on customer interaction, engagement and relationships and aims to measure and improve all these aspects. What is a brand experience strategy?

Branding 141

Branding Health Customer loyalty User-Generated 141

Hubspot Marketing

APRIL 5, 2023

Marketing analytics and tactics can be complex, and this strategy can simplify this information. In that case, a visual analytics dashboard can help you notice patterns that can help focus your research. Review customer habits and the buyer journey. Featured Resource: Customer Journey Map Template 3.

User-Generated 145

User-Generated Marketers Analytics Marketing 145

Customers.ai

DECEMBER 23, 2024

Heatmap Analytics: Whats Grabbing Their Attention? website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. customer journey tool digs deeper, showing you exactly what recipients do once they land on your site. Book a Demo How Customers.ai

Price 71

Price Email Marketing Transform Direct Mail 71

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Why use marketing automation?

CRM 136

CRM Marketers Marketing Customer Journey 136

Hubspot Marketing

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. For instance, let's say a health-focused vegan dessert company wants to run an ad campaign next quarter and they want to target health-conscious, vegan consumers.

Shoppers 138

Shoppers User-Generated Health Advertising 138

Content Marketing Institute

DECEMBER 29, 2017

Stolen from: Paul Horstmeier, Health Catalyst. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Stolen from: Paul Horstmeier, Health Catalyst. Try a Customer-Journey Map [Template].

Content Marketing 111

Content Marketing Health Marketers Marketing 111

Sprout Social

FEBRUARY 13, 2023

Collecting data and understanding your audience at every stage in the customer journey is key to nurturing relationships. Instead, aspire to be a consumer privacy advocate and make your data collection processes customer-centric. Social analytics and dashboards Sprout’s analytics tools speed up data collection and distribution.

Management 126

Management Customer Transform CRM 126

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Persistence is also critical to enabling temporal time-series analytics, such as churn analytics.

Health 122

Health Advertising Advertisers Law 122

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. The Evolution of Data Analytics and Tracking Technologies The landscape of data analytics and tracking technologies is undergoing a seismic shift, making website visitor identification essential. Seems like a good thing right?

User-Generated 123

User-Generated Health B2C Analytics 123

Search Engine Land

OCTOBER 16, 2023

Million Via SEO Migration strategy for the win.

Transform 129

Transform Non-Profit Health SEO 129

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Review analysis gives you insights into all these factors so you can improve your end-to-end customer journey for higher satisfaction and conversion. Here are some tips on how to ask for reviews.

Customer 145

Customer Branding Key Performance Indicator Fashion 145

Hubspot Marketing

MAY 18, 2023

Best Customer Data Platform Companies Segment Source Segment is a CDP that helps businesses collect, clean, synthesize, and activate first-party data across different touch points like Facebook, email, and website. Pricing: Free version, $120/month for its Teams, and custom pricing for businesses. Pricing: Free intro version.

Customer 120

Customer Price Health CRM 120

Sprout Social

JANUARY 11, 2023

This dashboard enables you to analyze data, create custom metrics and merge different data sources. Goal: Track the customer journey across digital touchpoints (including social). Metrics: Customized to meet your goals. Examples include engagements per network/per state, ad impressions and email CTR.

Branding 141

Branding Transform Analytics CMO 141

Neil Patel

OCTOBER 27, 2021

You’ll find most of these in your Google Analytics dashboard, but other SEO tools , like SEMrush and Ubersuggest , offer some of these stats as well. Raise your hand if you have a compilation of buyer personas and customer journey maps. Review Keyword Research. Keyword research is the backbone of any SEO plan.

SEO 145

SEO Customer Journey Promotion Health 145

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships.

Customer 131

Customer Price Logistics Transform 131

Martech

APRIL 2, 2024

The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same. Most customer journeys involve three or more different channels (email, web and mobile app, for example).

Transform 120

Transform Customer Journey Shipping Analytics 120

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

Branding 139

Branding Price Influencer Marketing Analytics 139

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. And that takes it a step above ROI to the overall health of your branding your company. (06:54):

Millennials 94

Millennials Marketers Marketing Health 94