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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Venue and Food/Beverage Cost Venue and food/beverage is typically the largest budget item for events, eating up 15-35% of your overall budget. Food/beverage. Your choice impacts the event experience, especially if attendees need to leave the event to buy food. Image Source Here’s what to consider as you plan your event.

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How to use AI in email marketing without losing the human touch

Martech

They are both fast food companies using AI technology during the food ordering process. Dig deeper: 3 ways email marketers should actually use AI Analytical AI Marketers are under more pressure than ever — faster deadlines, stricter budgets and fewer resources. McDonald’s uses technology to reduce employee interaction.

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Instagram engagement rate: How to calculate yours in 2024

Sprout Social

Once you have these two numbers, here’s how to check engagement rate on Instagram: Engagement rate = (Total interactions/Total followers) x 100 Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool. Review your Instagram analytics to see your past months’ best-performing posts.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

For this prompt, try selecting the analytics expert persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

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China leads the world in generative AI use

Martech

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Take SEO analytics company Ahrefs. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter. I asked the bot a few questions like “What does Ventura Foods do?”

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food. For example, Google Analytics 4 (GA4) uses AI to analyze user behavior across websites and digital platforms. Burgers were 15 cents back in the day. That’s the power of the 4 Ps. Where are they most likely to buy?

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