Welcome Software

SEPTEMBER 4, 2024

For example, let’s say you’re an online footwear apparel company and you notice that one of your products gets returned more frequently than others. AI automates boring data analysis tasks, freeing up researchers to focus on big-picture thinking and new ideas, making them more productive and innovative.

Market Research 59

Market Research Marketing Marketers Market Trends 59

Martech

FEBRUARY 12, 2025

Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.

Transform 127

Transform Logistics User-Generated Marketing 127

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Mastering these four elements is what separates good marketing from great marketing.

Price 115

Price Real Estate Promotion Food 115

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 115

Transform User-Generated Analytics Social Media Marketing 115

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 109

Marketing Plan Marketing Social Media Marketing Marketers 109

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Google Analytics).

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Hootsuite

DECEMBER 4, 2024

You can have the best product and content, but if you can’t distribute to your audience on the proper platform, you’re not going to hit your goal,” she says. Wealthsimple Foundation chose to zero in on the 15-24 age group, allowing their marketing strategy to become more specific and intentional. Make the most of your money.

Non-Profit 108

Non-Profit Education Analytics Thought Leadership 108

Hubspot Marketing

JULY 12, 2024

A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. If you’re getting community feedback, I’d recommend involving product management stakeholders. Facebook groups and platforms like Reddit are a really good place to start.”

Management 117

Management Promotion Law Market Research 117

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Survey Platforms (e.g.,

PR 78

PR Gen Z User-Generated Analytics 78

Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions. Make product enhancements?

Price 95

Price Customer loyalty Food Market Research 95

Marketing Insider Group

MAY 6, 2025

” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. It falls on marketing to get that data, usually via event registrations, website forms and the like. Selling them requires detailed customer information. Sometimes that isn’t enough, which is why data enrichment providers exist.

Law 107

Law Management Price Place 107

Litmus

OCTOBER 31, 2024

Slow email production and iteration : Spending time gathering data for a personalized lifecycle email delays production schedules and makes routine tasks like A/B testing cumbersome. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor.

CRM 90

CRM Management Email Marketing Transform 90

Martech

JULY 9, 2025

If we want real business outcomes — growth, loyalty, ROI — it’s time to stop talking about customer data and start talking about customer analytics. The customer analytics era Marketers and marketing technologists — it’s time to move away from “customer data” and embrace customer analytics.

Customer 63

Customer Analytics Retail Market Research 63

Welcome Software

DECEMBER 18, 2024

Here are just a few marketing apps that should be included in your martech stack to: Streamline marketing processes Boost productivity Help teams work smarter, not harder 1) Optimizely: The all-in-one marketing powerhouse What is Optimizely? 2) Mailchimp: Email marketing made easy What is Mailchimp? Why Hootsuite?

Transform 52

Transform Marketing Marketers CRM 52

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. Use predictive analytics tools.

Customer Acquisition 98

Customer Acquisition Price Customer Journey User-Generated 98

Hubspot Marketing

JANUARY 28, 2025

Marketing spend optimization means getting the most out of your marketing budget. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. According to Diaz, his team kicked off the task with Google Analytics and Facebook Ads Manager. Reallocate funds based on performance.

Non-Profit 69

Non-Profit Transform Marketing Marketers 69

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP? Advertising agencies face certain unique challenges while working with DSPs.

Transform 59

Transform Advertisers Advertising Analytics 59

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Buffer Marketing

OCTOBER 2, 2024

For example, suppose you’re a productivity creator and find videos on “time management” have the highest VPH across all your competitors. Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research.

Price 119

Price Key Performance Indicator SEO Analytics 119

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine. Google Analytics , a commonly used tool, has similar metrics.)

User-Generated 103

User-Generated Market Research SEO Email Marketing 103

Lusha

DECEMBER 9, 2024

You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM).

Price 52

Price CRM Marketing Marketers 52

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 93

SEO Market Research Finance Shoppers 93

Backlinko

FEBRUARY 27, 2025

With the Pro plan, you can generate up to 3,000 reports per day across various analytics tools, with each report showing up to 10,000 results. These include local SEO packages, the.Trends suite for market research, and a social media management platform.

Price 68

Price eCommerce SEO User-Generated 68

Hubspot Marketing

APRIL 29, 2025

Audiences always expect better marketing they want their marketing messages to feel timely, relevant, and real to their experience. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Agentic AI fills that gap.

Price 120

Price CMO Marketing Marketers 120

SocialPilot

JULY 3, 2025

And, we’re not just talking about analytics demographics like “marketers” or “CXOs.” Tailor content to the job titles and pain points you see in your analytics. If you’re managing a LinkedIn Page, this is one of the biggest missed opportunities. Start asking: What keeps them up at night professionally?

Thought Leadership 52

Thought Leadership User-Generated Education Branding 52

Sprout Social

MAY 6, 2025

Brand monitoring tracks mentions of your brand or products across online channels. Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. It offers social publishing and analytics tools, but its core strength is real-time brand monitoring.

Branding 100

Branding Health Transform Analytics 100

Welcome Software

JUNE 30, 2025

While many competitors have treated AI as either a peripheral feature or a standalone platform, Optimizely Opal has been architected as a native capability interwoven throughout our existing product suite. Marketers must develop AI literacy , especially in prompt design, to fully unlock productivity and creativity gains.

Transform 52

Transform User-Generated Logistics CMO 52

Orbit Media Studios

JANUARY 22, 2025

Website scope and depth (types of pages, number of service/product pages, differences in categories and niches) 2. Content marketing (number of posts, case studies, formats, categories and topics) 3. But artificial intelligence is good for quick competitive intelligence (and all kinds of market research) for several reasons.

Branding 68

Branding SEO Whitepaper CMO 68

Lusha

DECEMBER 9, 2024

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. The more you understand your ideal customers, the better you can tailor your content and messaging to resonate with them.

CRM 52

CRM Whitepaper eBook User-Generated 52

SocialPilot

JUNE 24, 2025

Ever scrolled through hundreds of Google reviews just to find that one mention of a specific product or issue? You can easily search for specific keywords to find the exact feedback you need, whether it’s about a product, service, or location. Marketing Professionals For marketers, review keywords are like free customer research.

Non-Profit 59

Non-Profit Management Price Shipping 59

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. Theyre also in various affiliate marketing programs. million members.

Real Estate 112

Real Estate Health Affiliate Marketing Non-Profit 112

Animalz blog

JUNE 24, 2025

This forces teams to think past production and ensures every asset is built for impact, not just completion. Marketers are lazy and don’t talk to customers… We need to spend the time and talk to customers. 13:08) AI can speed up production, but Aditya warns it can’t replace human insight. 00:05) Distribution is a requirement.

B2C 62

B2C eBook SEO Customer 62

Welcome Software

MARCH 20, 2025

These days, if you're not using AI to make yourself faster, more productive, and more efficient, you quickly fall behind. It truly is raising the ceiling, making good marketers great, and making great marketers absolutely unstoppable. Which is exactly why we've created this AI content series.

Customer Journey 52

Customer Journey Education CMO Entertainment 52

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. And that’s just marketing.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140