Martech

AUGUST 12, 2024

This allows for more personalized marketing efforts. Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customer

Buffer Marketing

JANUARY 7, 2025

Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. "Stay's predictive analytics also identified at-risk cohorts before they churned and helped us test tactics to increase retention," they share. "It's

Price

Martech

OCTOBER 3, 2024

Personalize interactions Use the data you collect (e.g., customer feedback and the traces they leave from interacting with your brand) to personalize interactions, offers and recommendations. Use predictive and prescriptive analytics to aid in this process.

Customer

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior. Analyze customer data for insights.

Transform

Hubspot Marketing

DECEMBER 16, 2024

With AI, I was able to: Analyze email performances and open rates to see what worked with my target audience and what didn't Compile analytics to determine the health of my campaigns Quickly clean my email lists Send personalized, segmented content.

Marketing Strategy

Marketing Insider Group

JULY 29, 2024

You can also understand their thoughts and feelings about other online marketing channels, including your email and social media efforts. On the other hand, indirect feedback draws inferences from how online audiences engage with your digital marketing content. We’ll dive into a few personalization examples in the next section.

Digital Marketing

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. To access the insights you need, collect data from marketing research, social analytics, and your CRM. These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks.

Gen Z

Martech

AUGUST 6, 2024

Various sources create more intentional, aligned and personalized marketing campaigns, even without third-party cookies. Combine first-party data with other available data, like Google search intent, social media listening and market reports.

Marketing Strategy

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat? The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends

Customers.ai

JANUARY 8, 2025

Because if you recall, there was a time when website demographics were the easiest part of marketing. Open up Google Analytics, and boom, everything you needed was right there age, gender, location, even interests. Personalization: Crafting emails, offers, and ads that feel like they were made just for them. Spoiler: most dont.

eCommerce

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Marketers can prepare for this by experimenting and learning. All someone needs to share their input is a link and an internet connection. What can you do?

Tentpole

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. Amplitude : Offers deep insights into user behavior for optimizing marketing strategies.

eCommerce

Martech

OCTOBER 1, 2024

I loaded the first file as background context and asked Gemini to complete analysis, while taking on the role of a senior analytics expert. Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans.

CRM

Customers.ai

NOVEMBER 18, 2024

Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. Multi-Channel Marketing : Combine email and SMS campaigns in one platform for a seamless customer experience. A boost in repeat purchases and stronger customer loyalty. Ratings & Reviews: G2 Rating : 4.7

eCommerce

The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? When these 5 components are strong, marketing becomes a strategic growth function—not just an execution engine. Don’t forget to sign up for the in-person marketing ops huddle in Phoenix in April! See you there! Sign up here.

Marketing Strategy

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Before committing, ensure the tool integrates seamlessly with the platforms you already use, whether that’s Shopify, Klaviyo, or Google Analytics. Signal Customers.ai

eCommerce

Marketing Insider Group

MARCH 17, 2025

One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends. Tools like Google Analytics, heatmaps, and social media insights provide invaluable data that can highlight opportunities for improvement and prevent wasted spend.

User-Generated

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io However, organizations can work to identify and mitigate these issues by monitoring for biases and merging human judgment with AI analytics. routinely outperforms competitors with teams ten times their size.

Transform

Vertical Response

JUNE 11, 2025

The evolution of email marketing has been driven by technological advancements, changes in consumer behavior, and regulatory changes, leading to highly personalized and visually rich modern emails. Marketers had to work within the constraints of basic email clients, which lacked sophisticated automation and analytics capabilities.

Transform

Martech

JULY 7, 2025

Improved predictive analytics With the ability to analyze complex datasets, quantum computing could enhance predictive analytics. Marketers could gain deeper insights into customer preferences and behaviors, allowing for more accurate forecasting and personalized marketing efforts.

Logistics

Customers.ai

NOVEMBER 14, 2024

With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Plus, Klaviyo’s predictive analytics can forecast things like a customer’s lifetime value or when they’re most likely to buy again. Then, dive deeper with integrations, A/B testing, or predictive analytics.

Email Marketing

SocialPilot

FEBRUARY 23, 2025

Source of Hyper-Personalized Marketing The words customers use in reviews can be a goldmine for marketing. They offer advanced analytics to help you spot trends and improve your strategy so your online reputation keeps growing effortlessly. The best part?

Marketers

Lynton Web

MAY 8, 2025

Reserve this channel for information members genuinely need to know immediately, and you'll maintain its effectiveness while strengthening member relationships Customer Relationship Management (CRM) A recreation-focused CRM centralizes member data and enables personalized marketing.

Marketing Strategy

Customers.ai

DECEMBER 11, 2024

Integration Capabilities: Make sure the tool integrates seamlessly with your existing tech stack, including email platforms like Klaviyo, CRMs, and analytics tools. Analyze Visitor Behavior to Build Better Segments Understanding how visitors interact with your site is essential for creating effective, personalized marketing strategies.

Shipping

Hubspot Marketing

JULY 10, 2025

ActiveCampaign Best For: Small to medium ecommerce businesses seeking powerful marketing automation at an affordable price. Automated Marketing Workflows: Casio's lead nurture programme generated nearly £900k using automated workflows, demonstrating the power of HubSpot's Marketing Hub automation capabilities.

eCommerce

Martech

JULY 21, 2025

For generative AI to deliver real value — whether it’s used for content automation, predictive analytics or hyper-personalized marketing — organizations need to start with a comprehensive data audit. That means: Understanding how data flows across departments. Identifying silos and integration gaps.

Transform

Martech

JANUARY 7, 2025

Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement. Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g.,

Key Performance Indicator

Martech

JANUARY 29, 2025

Anticipate needs through predictive/prescriptive analytics and surprise them with proactive solutions. Using analytics to predict purchasing patterns and stock accordingly. Engaging proactively with customers by seeking feedback through surveys, focus groups or advisory boards, but dont forget to act on their input.

Customer

Lynton Web

AUGUST 3, 2024

Custom Integrations Benefits of the Integration and Powerful Marketing Campaigns to Consider The integration bridges the gap between fitness center data and marketing automation, providing an effective means of marketing and selling to new clients while keeping current ones happy.

CRM

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Target for A/B testing and personalization. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification.

Customer Journey

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. Using predictive analytics. Ad targeting.

Customer Journey

Martech

NOVEMBER 25, 2024

Account creation forms: During account registration, customers may provide details such as their location, age, or interests, which can be used for personalized marketing.

Customer

Whos Mailing What

JUNE 13, 2025

With AI coming into the picture, direct mail is a smart, data-driven, and highly personalized marketing strategy. Let’s take a closer look below: 1. Personalization at scale One of the benefits that AI brings to direct mail marketing is its ability to personalize printed materials for each recipient.

Direct Mail

Vertical Response

JUNE 4, 2025

Personalized marketing significantly improves customer interactions and fosters loyalty. Improving email personalization can be achieved through automation, segmenting lists, and third-party integrations. Email marketing is effective in driving conversions and building brand loyalty.

Branding

Search Engine Land

SEPTEMBER 9, 2024

This allows marketing teams to scale their content production efforts and free up time to focus on more strategic initiatives. Hyper-personalized marketing Consumers today expect personalized experiences. Predictive analytics for data-driven decisions AI-driven predictive analytics lets you move beyond past data (e.g.,

Content Marketing

Martech

MARCH 20, 2025

CallMiner released CallMiner Outreach, a customer experience and feedback management solution that uses analytics and AI. Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. This feature allows side-by-side analysis to uncover insights and market opportunities.

Retail

Use Insider

JANUARY 23, 2025

However, Insider is more than just a WhatsApp marketing solution. You can use Insiders tools to: Aggregate customer interactions and other relevant data from disconnected sources like eCommerce platforms, CRMs, analytics tools, and more into a single database and get detailed, 360-degree views of all customers.

eCommerce