Path to Purchase Research: Decoding Your Customers’ Buying Journey
Customers.ai
JANUARY 3, 2025
Where It Happens : Product pages, review sites, YouTube unboxing videos, and price comparison tools. Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai The trick is to connect the dots. Heres how to make it happen.
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