The Drum

JUNE 5, 2025

The Drum catches up with David Jordan at the ANA Masters of B2B Marketing, where he says that, B2B or B2C, it’s all just about moving people. He’s measured, almost reserved, but sit him down at the ANA Masters of B2B Marketing and ask if he thinks B2B and B2C still matter as categories and the temperature rises.

B2C 75

B2C Marketers Marketing Price 75

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Hubspot Marketing

NOVEMBER 5, 2024

Settle in as we go over the differences between B2B CRO and B2C CRO, and I’ll share some of his tips to help you plan a winning conversion strategy. B2B CRO vs. B2C CRO B2B Conversion Rate Optimization Strategies What is B2B conversion rate optimization? B2B CRO vs. B2C CRO Let’s face it: Conversion rates vary across markets.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 264

B2C Branding Content Marketing Marketers 264

Hubspot Marketing

NOVEMBER 19, 2024

How To Do B2B Market Research B2B Market Research vs. B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. B2C transactions typically happen quicker.

Market Research 119

Market Research B2C Marketers Marketing 119

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 123

eCommerce B2C Manufacturing Retail 123

Hubspot Marketing

APRIL 7, 2025

Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry. B2B vs. B2C When looking at how marketers reported ROI on Instagram and Facebook, there wasnt more than a 5% difference between B2B and B2C businesses.

Social Media Marketing 90

Social Media Marketing B2C Non-Profit Influencer Marketing 90

Aspiration Marketing

MAY 12, 2025

Regardless of whether you work in B2B or B2C, a well-organized customer search helps you reduce your search time and get the most out of your sales strategy. A variety of search tools are used to achieve this. The ones that automate many processes and allow you to work more efficiently with potential clients.

B2C 164

B2C Customer 164

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 128

Manufacturing B2C eCommerce Marketers 128

Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.

B2C 112

B2C Traditional Marketing Marketers Marketing 112

The CMO Survey

NOVEMBER 12, 2024

B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). Marketing organizations grew headcount by 5.3% in Fall 2024, rebounding from an earlier dip of 3.9% growth in Spring 2024.

CMO 173

CMO Finance B2C Marketers 173

Martech

DECEMBER 9, 2024

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. Canada and Germany with more than 1,500 employees.

B2C 122

B2C New Technology Analytics Communications 122

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customer 115

Customer B2C CMO Customer Journey 115

Hootsuite

OCTOBER 2, 2024

for those with an even mix of B2B and B2C, and just 5.7% for B2C brands. However, this also varied between B2B and B2C brands. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% for B2B brands, 7.9% 3 tools for social media budgeting 1.

B2C 114

B2C CMO Copywriting Analytics 114

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Aspiration Marketing

OCTOBER 10, 2023

Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger. Engaging video content is crucial in most social media marketing campaigns today.

Content Marketing 288

Content Marketing B2C Social Media Marketing Marketers 288

The LeadG2 Blog

SEPTEMBER 24, 2024

The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward and swifter, often involving fewer decision-makers and a quicker decision process.

B2C 111

B2C Content Marketing Marketers Marketing 111

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report.

Customer 114

Customer B2C Customer Journey Communications 114

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing 89

Social Media Marketing B2C User-Generated Entertainment 89

Vertical Response

NOVEMBER 10, 2024

B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. Feedback from unsubscribers provides insights into why they opted out, helping refine future email strategies.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

SEPTEMBER 12, 2024

Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to. Don’t forget the consumer. Responsys is our leading product; Unity is very popular there.

Transform 115

Transform B2C Manufacturing Finance 115

The Drum

JUNE 10, 2025

But to stand out in a sea of jargon and sameness, the company teamed up with VSA Partners to create something unexpected: a comedy-driven campaign that pokes fun at irrelevant data overload and makes a very B2C-like play for the hearts (and funny bones) of financial decision-makers. Read more here

Transform 104

Transform Finance B2C Branding 104

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Martech

JANUARY 6, 2025

FAQs still appear frequently on both B2C and B2B websites. Be sure to include the appropriate instructions or classifications, such as confidential or for internal use only, and also allow time for training your designated spokespeople, front-line managers and support staff regarding approved talking points and FAQs.

B2C 130

B2C Communications Marketers Marketing 130

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2C 120

B2C CMO Entertainment Influencer Marketing 120

Litmus

AUGUST 14, 2024

Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!). The same is true in B2C. Source: The State of Email Report Why is that? Email marketing is more than a channel. It’s a relationship builder. But it’s the result of a combination of factors that allow you to strengthen that relationship over time.

B2C 103

B2C Finance Fashion Customer Journey 103

Backlinko

JANUARY 23, 2025

billion in 2024, showing an 11.1% market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 119

B2C Advertising Advertisers Content Marketing 119

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. YouTube is more than a playground for B2C brands YouTube is a smart, scalable channel for B2B brands ready to meet their audience where they already spend time. That’s a missed opportunity.

Gen Z 112

Gen Z B2C Transform Millennials 112

Martech

NOVEMBER 20, 2024

For example, if a B2C company suddenly needs to focus more on customer retention rather than acquisition, it may find itself overstaffed with acquisition specialists. High costs and inflexibility : Employing narrowly focused specialists can be costly and inefficient, especially if business needs change.

Customer 127

Customer Transform Customer loyalty Marketers 127

Martech

NOVEMBER 27, 2024

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. We are only at the beginning of the wave of AI solutions. As a result, we know we will see more AI applications aimed at B2B marketers.

Transform 124

Transform B2C CMO New Technology 124

Chief Martec

SEPTEMBER 26, 2024

Note: 58% of the respondents were in B2B, 42% in B2C.) These are the applications most frequently replaced: What immediately leaps out is the significant uptick in replacements across the board compared to the past two years. 31% replaced their core marketing automation platform. 22% replaced their CRM. 21% replaced their CDP.

B2C 118

B2C Marketing Automation Platform CRM Product 118

Martech

MARCH 17, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources.

Retail 92

Retail B2C User-Generated Food 92

Martech

FEBRUARY 26, 2025

Dig deeper: 5 ways B2B differs from B2C and 3 ways they align Final thoughts B2B buyers are navigating the same challenges you are. Action step Challenge yourself to break away from traditional B2B content formats. Look at how consumer brands engage their audiences and find ways to bring that creativity into B2B.

Whitepaper 115

Whitepaper Thought Leadership B2C Marketing Automation Platform 115

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.

Gen Z 126

Gen Z CRM Millennials B2C 126

Martech

NOVEMBER 13, 2024

This schism will likely continue to play out in 2025, with some B2B revenue leaders predicting more B2C marketing tactics and leaders to be hired in the B2B sector over time. Against this backdrop are lead gen providers like DemandScience that rely heavily on performance marketing budgets.

B2C 120

B2C User-Generated Marketers Marketing 120