Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. CRMs help businesses assist leads and customers on the path to purchase.

CRM 105

CRM Whitepaper B2C Analytics 105

Search Engine Land

SEPTEMBER 25, 2023

Bad KPI 1: Spend What to use instead: Profit I’m not saying the concept of a budget is moot, but spend should not be the starting point or goal for campaigns unless : You’re just beginning and have no CRM data to reference. You’re going for scale without regard to efficiency. This can be relatively complex to set up.

CRM 121

CRM eCommerce B2C Analytics 121

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. Integration with CRM and Marketing Tools: Seamlessly connects with existing CRM systems and marketing tools for unified data management and workflow optimization. #7.

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

JULY 6, 2022

The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.

CRM 73

CRM Branding Retail Entertainment 73

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. Marketing Podcast with Jenny Weigle.

Branding 92

Branding B2C Price CRM 92

Hubspot Marketing

DECEMBER 20, 2022

74% of CRM buyers feel their teams have to switch between too many tools to get the job done. How to Re-align and Re-Connect Your Brand for Growth in 2023. Buyers expect their experiences discovering and buying B2B and B2C goods and services to feel the same, regardless of who they’re buying from. Make it Easy to Buy.

Branding 104

Branding CRM Thought Leadership Advertising 104

Martech

DECEMBER 11, 2023

Prebuilt integrations with popular CRM programs make this process easier for marketers. Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. B2C marketing might focus on using technology to personalize the customer experience and drive sales.

Customer Journey 104

Customer Journey CRM Marketing Marketers 104

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. Preference center or CRM data. This piece originally appeared in Customer Think.

Customer 95

Customer Customer loyalty CRM Shoppers 95

Hubspot Marketing

APRIL 20, 2023

Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. HubSpot Marketing Hub also integrates with HubSpot CRM.

Price 107

Price CRM User-Generated B2C 107

Martech

JULY 28, 2023

This also comes in handy if you’re doing a customer journey exercise to ensure your recipients aren’t getting too many emails from your brand or have multiple service lines or sub-brands that could be sending to the same recipients. As good practice for the future, it’s helpful to keep documentation of all automations.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Search Engine Land

APRIL 23, 2024

It might be enough for B2C companies, depending on the rest of their customer acquisition channels and options. That’s why B2B brands especially need to balance both ends of the buyer’s journey: You need enough bottom-of-the-funnel content to convert attention into interest (where demos, paid trials or sales enablement are more of the norm).

Transform 109

Transform SEO CRM Customer Acquisition 109

Search Engine Land

JULY 28, 2023

This is as expected, though, because: The conversion journey starts with non-branded paid search. Qualified prospects eventually buy through organic and paid branded search. Or, to put it in football terms: Non-branded paid search = Defenders Email = Midfielders Organic and paid branded search = Strikers Is DDA enough?

Advertising 94

Advertising Advertisers Customer Journey CRM 94

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Establishes trust Humans trust other humans. That’s just a fact.

Gen Z 121

Gen Z B2C Shipping Marketing 121

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] John, who is that?

Branding 75

Branding Whitepaper Transform Place 75

Sprout Social

JANUARY 11, 2024

These tools create positive experiences and inform brands on how to improve their service. Meanwhile, over two-thirds of consumers value how fast brands respond to them. Customer service software helps brands improve both. Below are solutions that are either built into or integrated with some of the biggest CRMs.

Customer 81

Customer CRM User-Generated Manufacturing 81

Hubspot Marketing

OCTOBER 30, 2022

And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. From pandemics to political turmoil – and now a looming recession – the last few years have been a roller coaster for brands and consumers alike.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Hubspot Marketing

OCTOBER 13, 2022

These emails keep you top of mind with customers and improve brand awareness. An ESP should integrate with CRM and CMS systems, project management programs, and more. This platform offers features specifically for ecommerce, B2B, and B2C businesses. Campaign Monitor. Image Source.

Price 131

Price B2C Email Marketing CRM 131

The CMO Survey

SEPTEMBER 13, 2022

Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. Brand, CRM, and innovation investments follow the same pattern—all growing but reverting to levels closer to pre-Covid levels. ?Traditional Flattening spending across categories: Marketers report 10.4%

CMO 130

CMO Analytics Marketing Marketers 130

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. But, as Google said, those models all had fairly low adoption rates, so fallout is minimal.

eCommerce 109

eCommerce Advertising Advertisers B2C 109

Martech

AUGUST 16, 2023

I’ve seen this to be true, with the excuse being that B2B buyers don’t have the same customer service needs as B2C. Ensuring consistency in customer data across various touchpoints is vital — and this is the point to drive home when using a CRM and actually saving data in the system. Create multiple blogs for various audiences.

Customer 96

Customer Automobile CRM B2C 96

Customers.ai

NOVEMBER 14, 2023

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification?

User-Generated 120

User-Generated Health B2C Analytics 120

Search Engine Land

FEBRUARY 28, 2023

Follow these best practices when running enterprise PPC campaigns for B2B brands. They need to know that other significant brands trust your brand and that you have the security measures to keep their data safe. Larger companies should have a larger value assigned to them in CRM.

CRM 86

CRM Finance B2C Advertising 86

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 108

Analytics Transform Key Performance Indicator CRM 108

Martech

NOVEMBER 29, 2022

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Once the customer in the marketer’s CRM is matched with the graph, LiveIntent will dedupe, cleanse and enrich the first-party data around the customer.

Transform 97

Transform CRM Retail Advertising 97

Customers.ai

JANUARY 3, 2024

At the end of the day, contact-based marketing is not just about reaching out to individuals; it’s about understanding and engaging with them in a way that adds value to their experience with your brand. Best Practice : Use reliable CRM tools and respect data privacy laws (like GDPR). Personalized Marketing Automation Customers.ai

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Marketing Insider Group

SEPTEMBER 20, 2023

Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. How Marketers Use AI: 6 Important Use Cases Personalization If you’ve worked in marketing for even a day, you know personalization is an absolute must to win new customers in every industry across B2B and B2C.

User-Generated 108

User-Generated Marketing Marketers Advertising 108

Rock Content

OCTOBER 5, 2020

No matter which industry you’re in, a customer-centric approach is always going to grant you a giant leap in your profits and brand reputation. In fact, research shows that customers who are fully engaged with your brand are likely to contribute 23% higher share in revenue, profitability, and relationship growth!

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread.

Pharmaceutical 94

Pharmaceutical Whitepaper Millennials User-Generated 94

Martech

MAY 1, 2024

Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Conversica was founded in 2007 under the name AutoFerret — as a CRM and lead validation tool for auto dealers. Absolutely scale them for every individual, so you can guarantee that the brand voice is consistent.

Customer Journey 95

Customer Journey Marketing Automation Platform CRM User-Generated 95

Hootsuite

DECEMBER 1, 2022

LinkedIn marketing can include everything from recruiting top talent to building your brand. On most platforms, brands take a back seat to personal connections. But B2C brands can also find success on LinkedIn. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy.

Marketing Strategy 140

Marketing Strategy Thought Leadership Marketing Marketers 140

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. You just need to find the right combination of tools and get comfortable with what they can offer your company or brand. Yet, there is another option.

Marketing Strategy 85

Marketing Strategy Whitepaper eBook Marketing 85

Hubspot Marketing

DECEMBER 8, 2023

Potential Drawback: Risk of Losing High-End Customers "One of the main downsides of using AI in customer service is potentially losing high-end customers due to a lack of ‘sufficient’ support," says Cath Brands , Chief Marketing Officer at Flintfox. It also helps smaller brands compete with industry giants.

Customer 115

Customer Gen Z User-Generated Analytics 115

Set Up

SEPTEMBER 19, 2023

Additionally, with the data we now collect using robust CRM and marketing systems, our capacity to discern effective strategies has grown exponentially. These sustainable practices are likely to remain permanent as consumers continue to prioritize eco-conscious products and brands. We look at big tech companies for inspiration.

Transform 59

Transform B2C Direct Mail Food 59

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. They’ve changed the game for how brands connect with their audience, offering fun and dynamic ways to share content. Brands are teaming up with creators in their niche more than ever to boost demand and sales.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Martech

AUGUST 31, 2021

That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. But what about brands? “The original idea was like a CRM for community,” he explained. We don’t call it a CRM anymore, we call it a CNM, a community network manager.

Gen Z 115

Gen Z CRM Marketing Marketers 115