Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C.

Customer 130

Customer B2C Transform Customer Journey 130

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? B2C brands tend to spend more on video.

B2C 111

B2C Video Marketing Market Trends Thought Leadership 111

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?

B2C 134

B2C User-Generated Whitepaper Product 134

Marketing Insider Group

JULY 29, 2019

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention.

B2C 92

B2C Branding Customer Marketing 92

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 129

Branding Fashion Gen Z B2C 129

Martech

MARCH 28, 2023

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director. “At

B2C 65

B2C Communications Customer Journey Customer 65

The CMO Survey

APRIL 24, 2024

The emphasis in managing Martech is reported to be on “optimizing existing tools,” “identifying tools for a stronger customer experience,” and “identifying what can be linked together to form powerful capabilities,” while “hiring or retaining talent” and “creating a shared cross-enterprise strategy” are given less attention. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketing 289

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation. This leads to more impressions, traffic and increased brand loyalty.

Customer Journey 128

Customer Journey SEO Customer Logistics 128

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. B2C influencer marketing often gets more attention because of its potential to yield direct sales.

Influencer Marketing 112

Influencer Marketing Branding B2C Marketing 112

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. A hard economy makes for fickle customers. Get the daily newsletter digital marketers rely on.

Branding 93

Branding Customer Food Price 93

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

B2C 73

B2C User-Generated Fashion Product 73

Martech

MAY 25, 2023

Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Learn why you should aim for the latter when it comes to engaging customers.

Customer 101

Customer Customer Journey B2C Branding 101

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Customer 81

Customer CRM User-Generated Manufacturing 81

Hubspot Marketing

AUGUST 4, 2022

What’s the one thing business owners and their employees, partners and even customers all have in common? Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important? Brands are not humans but customers are.

Branding 133

Branding Inbound Marketing B2C Education 133

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver.

Branding 132

Branding B2C Real Estate User-Generated 132

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

B2C 85

B2C Content Marketing Education Customer loyalty 85

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 136

Branding Marketing Marketers Communications 136

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3%

CMO 288

CMO Transform Customer Acquisition B2C 288

Quikly

AUGUST 10, 2022

When brands create a sense of scarcity , their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers?

B2C 96

B2C Marketing Marketers Product 96

Martech

SEPTEMBER 9, 2022

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. Strategy and implementation services.

Customer 99

Customer B2C Analytics Advertising 99

Quikly

MAY 17, 2022

Customer incentives are staples in the B2C space for a reason: They promote motivation and anticipation, make customers feel good about themselves and their purchases and help drive sales. But this is only possible if the incentives being offered are valuable to the customer.

B2C 95

B2C Branding Promotion Customer 95

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only. Be creative.

B2C 104

B2C Marketing Marketers Entertainment 104

Scoop.it!

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. Only with a strategy to build the brand across all channels can marketers create brand authority.

Branding 78

Branding Thought Leadership B2C User-Generated 78

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) In B2B relationships particularly, buyers expect to be treated as a known customer. Do you think your customers trust you more? For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). In B2B relationships particularly, buyers expect to be treated as a known customer. Do you think your customers trust you more? For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Hubspot Marketing

DECEMBER 8, 2023

But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. Improved Customer Service A significant advantage of using AI in customer service is the potential to offer 24/7 assistance.

Customer 115

Customer Gen Z User-Generated Analytics 115

Rock Content

JUNE 4, 2020

Content starts and sustains conversations with customers. That number is large enough to cover most of your customers, yet small enough to be specific. They covered most of our customers: Data Center Professionals, IT Professionals, IT Resellers, Facility/Plant Managers, and C-Level Executives. Here is an updated version).

B2C 75

B2C Finance Transform eBook 75

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. It’s about building trust and turning customers into lifelong fans. It starts with knowing what the customers want.

Customer 94

Customer Automobile CRM B2C 94

Martech

JANUARY 23, 2024

B2C budgets. Much of the growth is driven by large consumer brands. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Each of these broad areas account for approximately one-third each of martech spend: Brand strategy (resource and performance management). over the coming years.

B2C 92

B2C Analytics Management Customer 92

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. It’s about building a relationship, supporting CLV and knowing that individuals will remain your customer even as they move to different jobs. Editorial Director.

Customer Journey 100

Customer Journey Customer Transform Shoppers 100

Hubspot Marketing

JUNE 6, 2022

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. Will brands invest in experiential marketing? HubSpot Blog’s Marketing Industry Trends Report surveyed 1,000+ global B2B and B2C marketing professionals and asked them about the marketing trends they currently leverage.

Branding 135

Branding Food B2C Health 135

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

Customer Journey 98

Customer Journey Customer Social Media Marketing User-Generated 98

Martech

JULY 31, 2023

This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. Improving for 2024.

Customer 78

Customer eCommerce Shipping B2C 78

Martech

JULY 11, 2022

Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. He cited an internal study of over 5,000 consumers that found that 68% of them don’t believe brands care about their needs.

Customer Journey 111

Customer Journey Customer CRM Management 111

Martech

MAY 22, 2024

Headed for the AI enterprise He went on to identify five steps that should lead to the AI enterprise: Building the 360 view of the customer. Via Data Cloud, it can ingest and execute on a brand’s own datasets, including customer data, even if the brand is storing its data in AWS, Snowflake, Databricks or other repositories.

Retail 101

Retail Shoppers CMO B2C 101

Martech

JANUARY 11, 2022

“You have two assets without which you cannot have a business – customers and employees,” said Natalie Petouhoff. ” Dr. Petouhoff works on customer experience business and value consulting, as well as sales enablement, with the executive team at Genesys, a cloud CX platform. A history of efficiency. This is horrible.’

Customer 118

Customer Transform Thought Leadership B2C 118