Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Kitsch has a Facebook community of approximately 45,000 brand enthusiasts. Brand guidelines are incredibly important. Processing.

Branding 110

Branding Fashion Retail User-Generated 110

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 92

Gen Z Branding Retail Education 92

Martech

APRIL 28, 2025

Companies that wait until their buyer base has completely changed before adapting their marketing approach will struggle with an audience that’s already formed strong brand affiliations. That’s why traditional industries should pay attention to how Evertrak is handling this. The result is a business model force multiplier.

Transform 114

Transform Gen Z Manufacturing Millennials 114

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand. Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. “We said to brands, go find us your best customers and we’ll find more folks that look like them. ” First, data and audiences.

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 130

Manufacturing B2C eCommerce Marketers 130

Martech

NOVEMBER 20, 2024

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A social media manager might post brand updates without knowing that the email team is running a different promotion, resulting in a scattered brand message.

Customer 129

Customer Transform Customer loyalty Marketers 129

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. One of the most interesting findings from Adobe covers what happens once generative AI users land on a retail website. retail sites. Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. Between Nov. 1, 2024, and Dec.

Retail 93

Retail B2C User-Generated Food 93

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 116

B2C Automobile Marketing Automation Platform Retail 116

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. “We still have a B2C business that we’re committed to.

Transform 116

Transform B2C Manufacturing Finance 116

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 125

Retail Transform Shoppers Advertising 125

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 119

B2C eCommerce Retail Shoppers 119

Vertical Response

NOVEMBER 10, 2024

Under-emailing Risks Under-emailing can lead to lower brand visibility and lost engagement opportunities. This can result in subscribers forgetting about the brand or losing interest over time. Keeping a consistent preferred email frequency helps keep your brand top of mind and ensures consistent engagement.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

B2C 113

B2C Energy User-Generated Retail 113

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Customer Acquisition 130

Customer Acquisition Retail Shoppers Advertising 130

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy. Zero loyalty : They will switch brands after even a single negative experience. Change is the only thing you can rely on in digital marketing.

Gen Z 110

Gen Z Retail Food Millennials 110

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. Letting those customers feel heard could have made all the difference.

B2C 134

B2C Shipping Logistics Thought Leadership 134

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores.

Retail 123

Retail eCommerce Gen Z Shoppers 123

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” The influence of TikTok creators on younger consumers isn’t in question.

eCommerce 125

eCommerce Retail Shoppers Health 125

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Click To Tweet. The world’s No.

B2C 101

B2C Content Marketing Branding Fashion 101

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Brands must use this feature carefully, as AI can sometimes miss the mark with irrelevant and varied search results.

Customer 115

Customer Transform Shoppers eCommerce 115

Martech

JANUARY 16, 2025

Retail media networks (up 15.6% Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. digital advertising will see a 7.3% 2024 projection.

Advertising 116

Advertising Advertisers Retail Copywriting 116

Martech

NOVEMBER 4, 2024

DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., Amazon, Walmart, Target), per Statista.

Transform 121

Transform Retail Manufacturing eCommerce 121

Martech

AUGUST 21, 2023

Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. B2C marketers are also having a hard time with marketing execution. Only then can customer experience, brand perception and other customer-facing difficulties be improved. Priorities. Challenges. Marketing execution.

B2C 98

B2C Retail Marketers Marketing 98

Adobe Experience Cloud Blog

APRIL 27, 2015

Makes purchases at online retailers at least once per week–PING! In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do.

Branding 133

Branding Thought Leadership Retail B2C 133

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Why we care.

Retail 110

Retail Branding Advertising Advertisers 110

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. But, most of all, the role of B2C content is to inform and educate potential customers.

B2C 115

B2C Content Marketing Marketers Marketing 115

Martech

SEPTEMBER 9, 2024

One of the most notable trends highlighted in the report is the continued ascent of retail media. This surge in retail media investment underscores its growing importance in the marketing mix. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies.

Retail 119

Retail Marketing Mix Marketers Marketing 119

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Three-quarters of marketers in this survey haven’t yet taken the plunge, perhaps due to lingering concerns over brand safety.

Market Research 130

Market Research Shoppers CMO Retail 130

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Why we care. Get MarTech! Get MarTech!

Retail 127

Retail Advertising Advertisers Branding 127

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 118

Retail Transform eCommerce Advertising 118

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Additionally, as part of the partnership with Best Buy, DoubleVerify provides these tools for Best Buy’s use in their own brand campaigns.

Retail 128

Retail Advertising Advertisers Branding 128

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 128

Manufacturing Advertising Advertisers User-Generated 128

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens.

Retail 127

Retail User-Generated Price Product 127

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. The guidelines will be open for public comment through October 13. Why we care.

Retail 129

Retail Shoppers Advertising Advertisers 129

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 97

Retail Branding Shoppers Advertising 97

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. The interview has been edited for length and clarity. )

Retail 123

Retail Customer Shoppers eCommerce 123