Martech

JANUARY 29, 2025

Using targeted discounts, bundles or promotions to encourage repeat purchases without overextending resources while implementing loyalty programs that are easy to join and reward frequent transactions. Segment volume customers to identify opportunities to move them into the valued customer category over time.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Adobe Experience Cloud Blog

JULY 26, 2013

Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. I want to highlight a few of these to share digital marketing techniques for birthdays that can drive leads , sales and increased customer loyalty. Customized Online Messaging.

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals. Better for brand awareness, especially for freemium or B2C models.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Vertical Response

MARCH 15, 2025

It stands out in the digital marketing landscape due to its low-cost, high-impact potential and its ability to enhance customer engagement. billion, email serves as a major channel for direct communication and promotional strategies, particularly when using an email marketing service and an email marketing platform.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Marketing Insider Group

JULY 7, 2020

Explainer and how-to videos featuring your product or service work equally well for B2B and B2C customers. Hero’s journey stories that put your customer – not your product – in the cape and tights can also help drive decisions your way. Whether B2B or B2C, customers want to know that you stand behind your product.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. The email marketing tide has turned.

Customer 108

Customer Customer loyalty CRM Shoppers 108

Marketing Insider Group

MAY 4, 2020

All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions. Marketers also struggle with building customer loyalty through content and crafting content for specific stages of the buying funnel.

B2C 145

B2C Customer loyalty Education Content Marketing 145

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. B2C personalized marketing examples.

Personalized Marketing 122

Personalized Marketing B2C Customer Journey Law 122

Neil Patel

OCTOBER 5, 2020

This boosts customer loyalty and makes people feel more of an affinity with your brand. Create a Community. You may wish to boost engagement even further by building a dedicated community around your brand. Provide Great Customer Service. Communicate Well. Increase Engagement.

Real Estate 145

Real Estate Communications Advertisers Advertising 145

Martech

MAY 16, 2024

‘Customer experience is solely about customer satisfaction’ Customer satisfaction is a crucial aspect or outcome of a great experience, but it’s not the only goal. Customer experience also encompasses factors like customer loyalty, advocacy and emotional engagement.

Customer 132

Customer B2C Transform Customer loyalty 132

Martech

JANUARY 31, 2022

In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” A preference center is not an ideal place for data collection for B2B and B2C, as it really should empower the user to manage how they would like to be communicated.”

Transform 98

Transform B2C Law Customer loyalty 98

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Marketing Insider Group

SEPTEMBER 17, 2024

.’ As a result, it seems reasonable that the desire for personalization and customization of products and services will increase. How Important is Customer Experience For B2B Companies? It’s like customer experience by osmosis (moving from B2C to B2B). You have to remember that we are ALL consumers.

Customer 76

Customer Transform Entertainment Real Estate 76

Marketing Insider Group

JUNE 22, 2010

The evolution of device functionality has shifted from content creation (inputs) to communication (outputs) to sharing (community). Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. With digital marketing services, you can collect data digitally to engage customers with a customized experience.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

DECEMBER 21, 2010

In 5 Benefits of Augmented Reality Marketing , Alex Smith from Punch Communications argues that the possibility and benefits of augmented reality are rolling around on the minds of marketing heads. Share: Read more from Mobile Augmented Reality 4 Comments Post a comment Anol Dec 22 2010 Hey Michael – great post.

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Martech

FEBRUARY 25, 2022

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers. Dotdigital.

Marketing Automation Platform 120

Marketing Automation Platform Manufacturing CRM B2C 120

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Social customer care encompasses the entire relationship between a brand and its customers. Understanding the three core segments of social customer care is crucial.

Customer 92

Customer Communications B2C Customer loyalty 92

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Customers are more likely to engage with authentic brands because they have a clear idea of what a brand is all about. Timeline Achieving your business goals sounds great, right?

Thought Leadership 128

Thought Leadership Marketing Marketers Marketing Strategy 128

Marketing Insider Group

SEPTEMBER 9, 2010

The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way. &# where they identify social media as presenting an “emerging crisis of brand identity&#.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Rock Content

MARCH 22, 2024

The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. As such, this rise of personalization in the B2B world has created a need for businesses to focus on offering tailored, relevant content and experiences that address the unique preferences and needs of each customer.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Search Engine Land

SEPTEMBER 14, 2023

If your business has a customer community or engagement program, you’re probably feeling pretty skeptical about what I’ve said so far. There’s a reason why all of our competitors invest into customer communications. Open up those channels of communication. This works for B2C (e.g., And you would be right.

Branding 129

Branding Marketing Marketers Communications 129

Marketing Insider Group

NOVEMBER 18, 2010

We will re-discover that happy employees create loyal and satisfied customers who in turn improve profit margins. (I Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Marketing Insider Group

JANUARY 11, 2021

Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. Enhancing customer experiences. Building customer loyalty.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Customer loyalty. Marketing analytics. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Customers.ai

NOVEMBER 14, 2023

It ensures email communications are tailored to individuals who are already familiar with the brand. By utilizing customers.ai’s website visitor tracking tool, businesses can gain real-time insights into customer interactions. Can website visitor identification be applied to both B2B and B2C businesses?

User-Generated 123

User-Generated Health B2C Analytics 123

Marketing Insider Group

AUGUST 24, 2010

imcchat – Moderated by @bethharte & @abarcelos, this chat focuses on integrated marketing communications and runs every Wednesday night at 8pm EST. Here are some great tips on how to create a successful tweet chat. About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

JUNE 23, 2011

All employees are empowered but 13 community managers and 26 super users support over 6 million customer interactions. Helps decrease calls to the call center, increases customer loyalty and decreases support costs. Andrew Warden ( @apwarden ), Head of Strategy and Communications, Cisco. “Be smart.

Food 94

Food PR B2C Customer loyalty 94

Marketing Insider Group

NOVEMBER 24, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Marketing Insider Group

JUNE 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance.

Telemarketing 86

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 86

Duct Tape Marketing

MAY 2, 2017

More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Communications tools. Customer loyalty plan (converting a lead into a customer is just the beginning).

Non-Profit 70

Non-Profit B2C Customer loyalty Marketing 70

Martech

DECEMBER 28, 2022

The returns on SMS can be big, but there are also risks, since it’s such a personal channel for customers. When brands are communicating with shoppers on their most sacred and personal form of communication — their phone — shoppers are less tolerant of mass messaging as they would be with another channel. Get MarTech!

Transform 122

Transform eCommerce Shoppers Retail 122

Marketing Insider Group

JULY 29, 2010

According to Dan Schawbel it includes those characteristics that make you unique and also how you communicate that to the world. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

JANUARY 14, 2014

How important is customer experience for B2B companies? 100% It’s like customer experience by osmosis (moving from B2C to B2B).

Customer 101

Customer Entertainment Real Estate CRM 101