Remove B2C Remove Communications Remove Customer loyalty
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Winning customer loyalty starts with straight talk about tariffs

Martech

But you need to revise your messaging strategy and start communicating now. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game. Like Monday’s pause on new tariffs with China.

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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This allows us to understand our customers better and tailor their experiences.

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What B2B and B2C Marketers Can Learn From the Women’s World Cup

Adobe Experience Cloud Blog

All the while, they communicate with each other, adapting, and learning as the match goes on. In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey.

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How should marketers market to consumers under stress?

Martech

Emphasize value and transparency : Clearly communicate the value of your products or services. Offer flexible options : Consider providing flexible payment plans, discounts or loyalty programs that can ease the financial burden on consumers. This approach can help maintain customer loyalty and encourage repeat purchases.

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AI agents: 2025 predictions

Martech

These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated. This evolution will significantly enhance the overall customer experience, creating a more dynamic and responsive digital environment.

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The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

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The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?