Neil Patel

AUGUST 25, 2020

Understanding your expectations makes it easier to communicate what you’re after and ensures everyone’s on the same page. Set clear goals and communicate your expectations. It’s critical to understand your goals and communicate them with your PPC agency. And make sure you know how to communicate what you want.

B2C 145

B2C eCommerce Communications Digital Marketing 145

Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Video is the number one form of media in content marketing. So give it to them.

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Martech

JANUARY 31, 2022

In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” said Lauren Harrison, senior marketing consultant at CloudKettle, a consulting firm. Marketing, sales, customer service, operations, billing, etc.

Transform 98

Transform B2C Law Customer loyalty 98

Marketing Insider Group

SEPTEMBER 6, 2021

Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value.

Marketing 136

Marketing Marketers B2C Price 136

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 128

CMO Communications Finance B2C 128

Marketing Insider Group

MAY 31, 2021

Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty. Communicating directly and authentically with consumers will help you build credibility, trust, and brand loyalty. It helps teams communicate effectively and collaborate online. Quick Takeaways.

Branding 142

Branding User-Generated Education Communications 142

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Wrapping Up.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. Better for brand awareness, especially for freemium or B2C models. LinkedIn Ads. TikTok & Facebook Ads.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Yesterday’s CMO was about communications, branding, and advertising. The evolution of the CMO. From segmented to personalized. From company values to customer values.

CMO 111

CMO Transform B2C Marketing 111

Hubspot Marketing

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. That’s especially important in B2B marketing, where creatively communicating your product or service in an engaging way is a reported challenge. Perhaps mandatory. Okay, we get it.

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Marketing Insider Group

JUNE 22, 2010

The evolution of device functionality has shifted from content creation (inputs) to communication (outputs) to sharing (community). The iPad, released on April 3, 2010 was the fastest device to reach 1 Million units sold (28 days) excluding only the Nintendo Wii and DS which were released during the holiday period.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 21, 2010

In 5 Benefits of Augmented Reality Marketing , Alex Smith from Punch Communications argues that the possibility and benefits of augmented reality are rolling around on the minds of marketing heads.

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Marketing Insider Group

JULY 24, 2023

How to Use GA4 in B2B Marketing One of the most critical aspects of B2B marketing is knowing how to target your audience. Unlike the broad world of B2C, B2B audiences—from possible leads to existing customers—are incredibly specialized. How can you harness the power of GA4 for your B2B marketing efforts?

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Marketing Insider Group

SEPTEMBER 9, 2010

The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Neil Patel

OCTOBER 12, 2020

The Benefits of Using AI Digital Assistants in Marketing. With 75% of marketers planning to implement AI in their businesses within the next three years, the big question is: What’s all the fuss about? Why should you care about using AI in your job as a marketer?

Marketing 145

Marketing Marketers User-Generated SEO 145

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. Overseeing market research. What does a CMO do?

CMO 126

CMO Non-Profit Transform Advertisers 126

Hubspot Marketing

MAY 13, 2022

But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. Benefits of Email Marketing Your Marketing Team Must Know.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

JANUARY 25, 2021

Conferences are valuable for both B2B and B2C brands. In fact, this makes for great marketing across the board.). Event Marketing Plan. Your events should have a marketing plan separate from other efforts you do for your business. What’s your content creation and management plan?

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Marketing Insider Group

AUGUST 24, 2010

imcchat – Moderated by @bethharte & @abarcelos, this chat focuses on integrated marketing communications and runs every Wednesday night at 8pm EST. Here are some great tips on how to create a successful tweet chat. About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Hubspot Marketing

MARCH 15, 2023

For example, consider this post, " 5 Steps to Create an Outstanding Marketing Plan [Free Templates]." You know that you'll learn how to create a marketing plan (in 5 steps), and you'll have templates if you need help. Do you wonder what this post will be about? Not at all.

Millennials 112

Millennials CRM B2C eCommerce 112

Hubspot Marketing

MARCH 19, 2024

And, what are their plans and expectations for 2024 and beyond? 11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year.

Thought Leadership 105

Thought Leadership Marketing Marketers B2C 105

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. and How will social media marketing help achieve them? And that social segment is key.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Mobile Marketing. If you find success, great.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hootsuite

NOVEMBER 30, 2023

Content marketing is a big job. Content marketing tools make that job significantly easier. They also allow for better collaboration, tracking, analysis, and communication. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Content Marketing 134

Content Marketing Whitepaper Marketing Marketers 134

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hootsuite

JULY 15, 2020

Here’s what they found: Persona 1 (B2C): Jim Watson, a sports fan. Persona 2 (B2B): Andrea Rogers, works in marketing for a sports team. Senior marketing and communications rep for a major soccer team. Manages a small team of social marketers. And these are not just any business professors. Avid soccer fan.

Analytics 145

Analytics B2C Health Product 145

Marketing Insider Group

MAY 17, 2010

Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis. Enact programs to address the biggest areas of dissatisfaction for employees. One more tip for managers: get a candy jar!

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

MARCH 2, 2020

First, from a strictly financial point of view, outsourcing your blog nearly always lets you leverage that ROI in your marketing plan. With 11 or more posts per month, you’ll see a considerable increase in website traffic, whether you are a B2B or B2C business. Excellent communication so you can work as a team.

Whitepaper 143

Whitepaper Real Estate Marketing Marketers 143

Marketing Insider Group

NOVEMBER 24, 2010

I would love to hear your thoughts on this creative perspective on the world of B2B Marketing! Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011?

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Rock Content

JUNE 7, 2016

This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Images are also ideal for quickly communicating ideas, data, or concepts, and have been proven to make our brains happier ! Does it communicate important information? Use visuals.

Entertainment 66

Entertainment User-Generated B2C eBook 66

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Effective advertising can get taken care of with a strong marketing strategy. At a minimum, your marketing plan should include a: Description of your ideal customer. Communications tools. Believe in your online presence.

Non-Profit 70

Non-Profit B2C Customer loyalty Marketing 70

Marketing Insider Group

MAY 17, 2010

Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis. Enact programs to address the biggest areas of dissatisfaction for employees. One more tip for managers: get a candy jar!

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Hootsuite

JANUARY 6, 2020

Once you’ve created your Page, you can also use it to post content, link to your website, and communicate with Fans and followers for free. That makes a Facebook Page an incredibly valuable tool for any marketer working with a limited budget. For B2C brands : 12 p.m. Step-by-step guide to setting up Facebook for business.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Marketing Insider Group

AUGUST 10, 2010

I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. It requires us to think with forethought to determine and to communicate our business goals. And if you want to get something done, plan for it. Oh and that means thinking ahead.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Naturally, I’m a huge fan of Slack for direct sharing and company-wide communication channels.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111