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Why FAQs should be your go-to marketing tool

Martech

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Dig deeper: Whats the role of marketing in a crisis? Why are FAQs so important? A corporate rebrand.

B2C 134
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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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Winning customer loyalty starts with straight talk about tariffs

Martech

The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. But you need to revise your messaging strategy and start communicating now. Things might even change between the day I write this and the day you read it in MarTech.

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PPR special edition: The best brands on social media in 2024

Sprout Social

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. As Aisha Quas, Senior Brand Communications Strategist at Sprout, says, I love Canvas approach to product updates. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people.

Gen Z 89
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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *. Focus on revenue attribution.

Transform 174
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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. Marketers often need to appeal to each stakeholder. In contrast, B2C buying committees are much smaller — often including just one decision-maker. But the final third?

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4 Tips To Becoming A B2B Marketing Insider (and More)

Marketing Insider Group

So if you work at an agency and are looking to move to the client side, if you’re considering the similarities and differences in B2B Marketing vs. B2C, or if you are still advocating for the effectiveness of social media inside your company, then this post is for you…. So began my love affair with B2B marketing and communications.

B2C 103