Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer).

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Source: The State of Email Report Why is that?

B2C 103

B2C Finance Fashion Customer Journey 103

Welcome Software

JUNE 18, 2025

The impact of the BFSG on email marketing On June 28, 2025, the Barrierefreiheitsstärkungsgesetz (BFSG) will come into force. This has far-reaching implications for all digital offerings - including websites, apps, e-book readers, self-service terminals, telecommunications services and email marketing.

Email Marketing 52

Email Marketing Law Manufacturing Marketers 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing.

B2C 120

B2C eCommerce Retail Shoppers 120

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. What is B2C marketing automation?

B2C 117

B2C Automobile Marketing Automation Platform Retail 117

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing 96

Social Media Marketing B2C User-Generated Entertainment 96

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. Email marketing stats. billion by 2019.

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Here’s what you’ll learn: A snapshot of today’s email marketing landscape.

Email Marketing 124

Email Marketing B2C Law Marketers 124

Martech

MAY 13, 2025

My inbox immediately filled with emails from brands explaining how they were reacting to this unexpected shift. Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. The reassurance emails are back, too. Some were spectacular.

Customer loyalty 86

Customer loyalty Customer Price Retail 86

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Finally, monitor and adjust your hashtags as you run your campaign.

B2C 115

B2C Content Marketing Marketers Marketing 115

Marketing Insider Group

OCTOBER 25, 2021

Think email is an outdated way to communicate with customers? In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Best practices for optimizing email ROI. Think again!

Email Marketing 141

Email Marketing B2C Marketers Marketing 141

Martech

NOVEMBER 13, 2024

It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more. Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts with ads served across a wide range of platforms, including LinkedIn, connected TV and audio ads.

B2C 122

B2C User-Generated Marketers Marketing 122

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey. messages and testimonial roundups.

B2C 91

B2C User-Generated Email Marketing CRM 91

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 142

Email Marketing eCommerce Marketers Marketing 142

Litmus

OCTOBER 29, 2024

95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing.

Copywriting 88

Copywriting B2C Energy Price 88

Hubspot Marketing

JUNE 30, 2025

Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Research and analytical skills.

Management 112

Management Inbound Marketing Marketers Marketing 112

Martech

JULY 26, 2024

Effectiveness is about doing the right things, which benefits the customer and makes a stronger business case. B2C, B2B and B2B2C). Email marketing solutions are required but should not be overutilized. Here, we often see highly customized CRMs or CRMs that are country- or industry-specific. revenue or headcount).

Pharmaceutical 117

Pharmaceutical CRM B2C eCommerce 117

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Adobe Experience Cloud Blog

JULY 9, 2018

But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing. Personalized and Segmented Emails.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce 94

eCommerce CRM Transform Retail 94

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Do your CTAs (and yes, you may have multiple) align logically with the content, emails, digital ads, etc.? In short, tactics without strategy are just guesswork.

CRM 116

CRM Thought Leadership Finance Shipping 116

SmartBrief - Marketing

JUNE 2, 2025

Through custom AI ad targeting, Lenovo says campaign ROI is up 270% and Sargento says non-category purchases are up 6.6%. ( Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn.

Gen Z 108

Gen Z Market Trends Affiliate Marketing Marketers 108

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Customer 119

Customer B2C Transform Retail 119

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. The top two email finalists will move on to the next round.

B2C 93

B2C Customer loyalty Email Marketing Place 93

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Direct mail campaign. Owned and organic channels.

Event Marketing 134

Event Marketing Food Direct Mail Entertainment 134

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Customer data platform (CDP). Click To Tweet.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. But the target customer is just one aspect. Marketers often need to appeal to each stakeholder. In contrast, B2C sales cycles can take less than a day.

Manufacturing 70

Manufacturing B2C Thought Leadership Marketers 70

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 124

Price Email Marketing eCommerce Place 124

Martech

MAY 1, 2024

One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue.

Customer 126

Customer Transform Email Marketing B2C 126

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Litmus

MARCH 29, 2022

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. Follow audience signals to other channels.

Email Marketing 95

Email Marketing Marketers Marketing B2C 95

Adobe Experience Cloud Blog

JUNE 7, 2018

So what’s the #1 barrier making marketers lives nearly impossible in driving forward and creating innovative campaigns that produce amazing results? The #1 Barrier To Engaging Customers. The #1 challenge that marketers face when it comes to customer engagement is tools and technologies. Automation. Reporting. Automation.

Customer 134

Customer Thought Leadership B2C Analytics 134

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Hubspot 's AI helps you create and optimize email marketing campaigns that convert better. Pricing : Starts at $15/user/month.

Price 122

Price Thought Leadership Transform User-Generated 122

Hubspot Marketing

JULY 10, 2019

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. Therefore, all of our marketing efforts can be classified as B2B. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Litmus

DECEMBER 13, 2024

This is where privacy-proofing comes in: ensuring that your email program is resilient in the face of future privacy challenges. This is explicit consent from customers, which can be collected from preference centers or live polls. What does privacy-proofing look like in practice? Proactive collection of zero-party data.

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. This is a testament to email’s ongoing ability to garner—and keep—engaged customers amidst changing strategies. .

Retail 93

Retail Market Trends Email Marketing B2C 93