Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. Note: Finance blogs are popular and profitable. million members. As for monetization?

Real Estate 116

Real Estate Health Affiliate Marketing Non-Profit 116

Martech

JUNE 20, 2025

Marketing mix modeling (MMM) MMM is the gold standard for organizations with access to extensive historical marketing and sales data, particularly for B2C brands. By presenting respondents with various product and price configurations, this survey-based technique uncovers: Willingness to pay.

Branding 75

Branding Marketing Mix Health Price 75

Exposure Ninja

AUGUST 12, 2024

The heading of “easy scheduling ahead” immediately lets you know that Calendly offers a scheduling product that makes things easy. The copy says “easily book meetings”, reinforcing the ease of use and telling you what the product does (meeting booking). Let’s say they land on a product page.

User-Generated 98

User-Generated Communications Finance B2C 98

Sprout Social

JUNE 5, 2025

It’s where customers can learn about your products or services, access resources and potentially make purchases. Framing organic performance in media value terms helps us speak the same language as our finance partners, who are already familiar with CPM-based models.

Thought Leadership 75

Thought Leadership Finance B2C Communications 75

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 103

Product Finance B2C Marketing Automation Platform 103

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). This could work in your favor if youre a B2C brand. The internet is full of opinions.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). This could work in your favor if youre a B2C brand. The internet is full of opinions.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Their innovation and thought leadership in Product Experience Management drove numerous customer successes in 2019.

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Rock Content

JUNE 4, 2020

Since the average B2B buying decision involves three or four different departments, usually led by IT and finance, B2B brands can focus on segmenting buyer personas by company role to address specific departments. The buyer journey is the process people go through to gain awareness, evaluate, and purchase a product or service.

B2C 75

B2C Finance Transform eBook 75

Hubspot Marketing

SEPTEMBER 25, 2024

But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. Once you’ve looked at the historical data from both sides, you can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product.

Logistics 107

Logistics Analytics Inbound Marketing Finance 107

Martech

SEPTEMBER 16, 2022

They have a portfolio of approximately 16,000 products. The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time.

Transform 137

Transform Customer CRM Finance 137

Marketing Insider Group

APRIL 10, 2023

I have seen this so often: a founder launches an amazing product, builds a great website, hires a sales team, and then hires a social media intern. And how have those sources changed over time time and between B2B and B2C sectors. Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C.

B2C 144

B2C Real Estate Food Finance 144

Marketing Insider Group

FEBRUARY 13, 2023

B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business. Companies don’t buy products and services, people do. Let’s say that again: Companies don’t buy products and services. What Is B2B Marketing?

B2C 137

B2C Whitepaper Marketing Marketers 137

Martech

SEPTEMBER 26, 2022

Alternative financing. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. It’s all about immersing your audience within a product and deeply engaging them. It’s focused on doing more than selling products or services.

Transform 120

Transform B2C Finance Affiliate Marketing 120

The CMO Survey

AUGUST 27, 2019

Heres what CMOs have planned for hiring: B2B vs. B2C Marketer Hiring Growth Projections B2B marketers expected to grow the most, with B2B Product executives notching 6.5% B2C Services rings in at a moderate 4.4% B2C Product has flatlined at 0.5%. This has benefited both B2B and B2C companies. hiring growth.

B2C 100

B2C Manufacturing CMO Finance 100

Martech

AUGUST 24, 2022

Salespeople not knowing their products (27%). B2B buyers want B2C experiences. technology, manufacturing and finance companies with annual revenues ranging from $2 million to $1 billion. Persistent calls and messages (47%). Getting hassled after a presentation (31%). Getting sent too much information (24%).

Manufacturing 122

Manufacturing Finance B2C Management 122

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Production. Feeling hesitant can come from many places, but often it’s because of tight resources (staffing or finances). Content Marketing b2b B2C Consumer' People absorb visual content faster and with greater ease than reading the same information. Don’t be afraid to jump in–you’re not in Jaws !

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Chief Martec

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers.

Finance 138

Finance B2C Transform User-Generated 138

Marketing Insider Group

SEPTEMBER 9, 2015

Among the results, the study found that only 20% of respondents would trust finance content written by representatives of their bank, while 53% of respondents would trust finance content written by objective journalists with expertise in finance. Blur the sell. OPEN Forum does this with its Card Member Spotlight case studies.

Content Marketing 104

Content Marketing Finance B2C Marketing 104

Calvyn Lee Blog

FEBRUARY 20, 2024

For example, Facebook announced generative AI features for ads to boost campaign creativity, productivity, personalization and performance. New capabilities include AI text generation tailored to target audiences, AI-powered product background images, and auto image resizing to optimize ads.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Neil Patel

SEPTEMBER 29, 2020

3 Pan Up Productions — Best For Social Video. Pan Up is a super cool creative production company. The company has achieved impressive results for their tech, B2B and B2C clients. What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing.

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent vs. 48.7

CMO 130

CMO Finance Marketing Marketers 130

Adobe Experience Cloud Blog

SEPTEMBER 15, 2017

To quote Leadspace VP Product and Partnerships Travis Kaufman from the recently-published The State of Account-Based Marketing report: “To succeed at ABM, you must understand the company characteristics as well as the characteristics of the individuals within those organizations. But B2B AdTech is catching up, finally.

Thought Leadership 134

Thought Leadership Finance B2C Marketing Plan 134

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 119

Customer B2C Transform Retail 119

SocialPilot

FEBRUARY 6, 2025

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 You look at reviews, right? Youre not alone, 90% of customers do the same.

Real Estate 66

Real Estate Customer Food User-Generated 66

SocialPilot

APRIL 16, 2025

Lets dive into some of the best SaaS review sites and understand how listing your product on them can supercharge your success. Side-by-side product comparisons Quarterly reports on market trends G2 Grid for a visual take on market positioning. It has over 1.5 What Makes It Great? What Makes It Great?

User-Generated 40

User-Generated B2C Finance Management 40

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Retail 95

Retail Whitepaper Food B2C 95

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Luxury Brand Marketing Strategy How That Applies to Other Businesses In the Real World Luxury Brand Marketing Strategy Top luxury brands understand that customers seek more than a product. You’ll find this same pattern on their products even 160 years later.

Branding 138

Branding Fashion Gen Z B2C 138

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Product overview. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Product overview.

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. The percentage of internet users that conduct product research online is about 78%. Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. EIU : Both B2B and B2C? But in a lot of industries, including consumer products, analog media like TV will still be big.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Neil Patel

MARCH 10, 2021

They can be expensive depending on the products you sell Display Network Ads: The cheapest and least effective form of Google advertising. B2C keywords will probably cost more if you target mobile devices, and B2B keywords will likely be more expensive for desktops. Device Targeting. Bidding Strategy.

Advertising 145

Advertising Advertisers Price User-Generated 145

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

CMO 127

CMO Communications Finance B2C 127

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? Most RIAs (registered investment advisors) know it’s a way to measure behavioral finance trends.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Sprout Social

APRIL 15, 2020

What value your brand can deliver aside from your products? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) providing factual, helpful information. bridging our cultural polarization. helping people who are helping people.

Non-Profit 145

Non-Profit Retail Promotion Finance 145

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. ” Holly Miller Anderson , Lead SEO Product Manager, Under Armour. They don’t start their research as a consumer or a B2C customer or B2B, or anything other than a human being trying to solve a problem. Communication. ” 12.

SEO 124

SEO PR Finance B2C 124

Martech

NOVEMBER 10, 2022

In this way, businesses can better understand all the data streaming in that relates to what’s being done in markets, including who is buying products and other important buying trends. “AI And oftentimes that data is just as important to marketing as it is to the product divisions that use it,” she added. “So

Management 126

Management Transform Finance Marketing 126