Remove B2C Remove Finance Remove Product
article thumbnail

2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

article thumbnail

Marketing Budget and Job Growth Rebound

The CMO Survey

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%).

CMO 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 127
article thumbnail

Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

Transform 120
article thumbnail

Email return on investment (ROI) is the best there is—but that’s only part of the story

Litmus

Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Your content and product teams will want to see what’s driving engagement and more importantly, conversions. Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!).

B2C 99
article thumbnail

Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 122
article thumbnail

Why your marketing isn’t working — and how an audit can help fix it

Martech

Addressing these pain points effectively strengthens your connection with your audience and helps differentiate your products or services from competitors. Imagine your business provides services to help other companies manage their finances and payroll. Let’s consider a couple of examples to clarify.

CRM 119