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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

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Why FAQs should be your go-to marketing tool

Martech

A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. They are essential tools when managing: Mergers and acquisitions. Executives and department managers usually receive a master document with every set of FAQs. At product launches, we rely on the product manager.

B2C 132
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Why your marketing isn’t working — and how an audit can help fix it

Martech

Additionally, developing well-defined personas guides where and how you deploy your marketing efforts, ensuring you reach your audience on the right platforms. Imagine your business provides services to help other companies manage their finances and payroll. Let’s consider a couple of examples to clarify.

CRM 116
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How to Use Social Media as a B2B Company

Buffer Marketing

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 88
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Google adds generative AI insights, shopping ad campaign goals

Martech

Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. New campaign goals.

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The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

Hubspot Marketing

Unlike the slow adoption we saw with platforms like Snapchat in the marketing world, TikTok has managed to overcome initial skepticism and cement itself as a marketing essential in record time. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketing plan.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.