Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Leverage user-generated content. Create a calendar.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. Ask your customers to share their experience.

Marketers 87

Marketers Marketing User-Generated Promotion 87

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Table of Contents What is B2B SaaS marketing?

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketers 58

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z 88

Gen Z Branding Retail Education 88

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Adobe Experience Cloud Blog

APRIL 10, 2015

Messages have to fall into a specific sweet spot for buyers; relevant content, perfect timing, and engaging formatting have to come together to generate the most impact. But, treating email as something outside of a holistic marketing plan leads to incredible inconsistencies and missed opportunities.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Neil Patel

JANUARY 27, 2021

That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Social Media Metrics (and Their Impact on Content Marketing).

Content Marketing 145

Content Marketing Marketers Marketing B2C 145

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Platform: Google AdWords.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Armed with generative AI tools and sales engagement platforms (e.g., Spam is a significant problem.

Email Marketing 134

Email Marketing B2C User-Generated Education 134

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. So, where do you start?

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Advertising 143

Advertising Advertisers Health User-Generated 143

Marketing Insider Group

MAY 31, 2021

And the number of active users increases every year. Sharing user-generated content, publishing meaningful campaigns, and focusing on value over promotion will help you connect with followers on a deeper, more meaningful level. Whether your business is B2B or B2C, you can learn a lot from these top brands on social media.

Branding 142

Branding User-Generated Education Communications 142

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? It’s no longer optional.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. User-generated content.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. 82% of smartphone users turn to search engines to find businesses close to them. Stryde — Best for eCommerce and B2C businesses. Furthermore, the B2B and B2C industries couldn’t’ be more different when it comes to PPC.

B2C 145

B2C eCommerce Communications Digital Marketing 145

Neil Patel

OCTOBER 12, 2020

By using artificial intelligence like voice recognition and natural language processing (NLP) to understand requests and machine learning to collect data, identify patterns, and “learn” user preferences. You’re going to make better marketing decisions for your audience in seconds.

Marketers 145

Marketers Marketing User-Generated SEO 145

Marketing Insider Group

JULY 24, 2023

This update is essential for B2B marketers tracking ads, lead generation, and more who want to be able to make data-driven decisions on marketing tactics in the future. Ready to get started with more advanced tracking and more accurate marketing analytics? GA4, short for Google Analytics 4, is Google’s analytics platform.

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Virality.

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Nurture and generate high-quality leads?

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. Not a plan: “Let’s make an industry report” A report is just a FORMAT for content, just like video or podcasts or case studies.

Marketing Strategy 119

Marketing Strategy Content Marketing PR Non-Profit 119

Hubspot Marketing

MAY 13, 2022

Digital marketing campaigns are the building blocks and actions within your digital marketing strategy that move you toward a specific end goal. For instance, if the overarching goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

JUNE 24, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Identify what activities your prospects engage in with their mobile devices. Understand the regional differences and adoption of mobile technologies if you are a global brand.

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Hubspot Marketing

MARCH 19, 2024

And, what are their plans and expectations for 2024 and beyond? 11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year.

Thought Leadership 105

Thought Leadership Marketers Marketing B2C 105

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips. What Is Lead Generation?

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. and “ what can we achieve ?”

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Hootsuite

JANUARY 6, 2020

For example, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week. A clear, focused Facebook marketing strategy is the only way to tap into this existing audience. But unless those Likes are part of a broader marketing plan, they’re not going to provide a great return.

Marketers 145

Marketers Marketing User-Generated Promotion 145

Hootsuite

NOVEMBER 30, 2023

It’s an intuitive and easy-to-use tool that allows even non-designers to create visually appealing content marketing assets. Hootsuite users can access Canva directly through the Hootsuite Composer, so you can use their templates to enhance your content creation without having to switch between content marketing tools.

Content Marketing 134

Content Marketing Whitepaper Marketers Marketing 134

Marketing Insider Group

FEBRUARY 25, 2020

Before typing one word of your blog, and no matter what size your business, you need a plan. We’ll get into the nitty-gritty of blogging mechanics in a bit, but for now understand that your blog has to be part of a comprehensive marketing plan and tied to your company product awareness and sales goals. Increase marketing ROI.

Customer 106

Customer CMO B2C Thought Leadership 106

Neil Patel

FEBRUARY 13, 2023

Look at consumer behaviors and examine immediate responses to the market to see how your brand can generate value for consumers. By starting with high-priority items and ensuring your business remains operational, you can take more time to develop a plan and clarify consumer behaviors as the recession sets in.

B2C 119

B2C Marketers Marketing Price 119

Marketing Insider Group

MARCH 2, 2020

Questions and exercises to generate positive change. Make your website easy to navigate and designed for the user. First, from a strictly financial point of view, outsourcing your blog nearly always lets you leverage that ROI in your marketing plan. Interviews with thought leaders or guest posters, including round tables.

Whitepaper 143

Whitepaper Real Estate Marketers Marketing 143

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Without it, your company’s content marketers will be suffering from burnout. Yet, curating and collaborating is essential.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111