Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing 122

Email Marketing B2C Law Marketing 122

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

JUNE 29, 2022

Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization. ” Likely, this is also another example of B2B learning from B2C.

Customer Journey 112

Customer Journey Customer Whitepaper B2C 112

Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. The percentages in the graph above are all over the place, but the story is consistent when you look at the responses. Social Ads.

B2C 145

B2C Marketing Marketers Influencer Marketing 145

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. There’s inspiration in all sorts of places. So, let’s learn from each other, even if we do so indirectly. Thus, don’t limit yourself to apparent competitors.

Shoppers 130

Shoppers B2C eCommerce Marketing 130

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

APRIL 6, 2022

When an image does not render, alt text is the text that the recipient will see in place of the image. However, marketers would be wise to ensure their email images display correctly so they don’t have to rely solely on these attributes. Consider using an SEO-driven CTA in your alt text to drive engagement.

Email Marketing 117

Email Marketing Marketing B2C Marketers 117

Marketing Insider Group

JANUARY 11, 2021

What types of tools and strategies would help you take your digital marketing to the next level? Several take place in April. Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. North America: July 21-22.

Digital Marketing 29

Digital Marketing Logistics Marketing Marketers 29

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. And, what are their plans and expectations for 2024 and beyond?

Thought Leadership 105

Thought Leadership Marketing Marketers B2C 105

Marketing Insider Group

JANUARY 10, 2022

Because B2B marketing has its own set of trends, best practices, and quirks that differ from regular B2C strategies. LeadsCon is focused specifically on performance marketing — the type that converts. but now takes place in a new location every year. This is an event I haven’t missed in over a decade!

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 98

Analytics Real Estate CRM Communications 98

Hubspot Marketing

DECEMBER 13, 2023

With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business. Some digital marketing agencies today focus exclusively on helping clients place products with influencers who can create demand.

Inbound Marketing 106

Inbound Marketing PR Manufacturing Marketing 106

Martech

FEBRUARY 9, 2023

Instead of paying millions for a single Super Bowl ad, marketers can place ads on CTV and zero in on specific segments of any size. The advantage that brands and agencies gain by using CTV advertising is the ability to control their ad dollars while still hitting the right demos. It’s what you do after the game that matters.

Shoppers 98

Shoppers Advertisers Advertising PR 98

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. We are no longer wasting money on guesswork audiences.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 98

Transform Retail Shoppers Price 98

Martech

SEPTEMBER 7, 2023

Start refining your email marketing campaigns, optimizing your SEO, fine-tuning your SEM strategies and crafting eye-catching paid social ads. With these pillars in place, you’ll be well on your way to surviving and thriving during the holiday sales period. Remember, the time to act is now.

Shipping 117

Shipping Millennials Email Marketing SEO 117

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. To manage this process and keep everything (and everyone) organized, it’s a good idea to have some systems in place first. Or maybe you’re lacking a central place to store campaign assets.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. I love this one.

Copywriting 93

Copywriting SEO Price User-Generated 93

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. B2C is geared more toward immediate buying.

SEO 94

SEO Whitepaper B2C eBook 94

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? I can build, launch, and manage my site from one place, with no other hosting needs required.

Branding 104

Branding User-Generated Price eCommerce 104

Martech

SEPTEMBER 28, 2023

When you include the right behavioral science principle in your marketing message, you can significantly increase the likelihood your target will automatically engage and respond. This is true for B2C and for B2B marketers. Upon first encountering the marketing message, the recipient immediately sensed they were lagging behind.

Finance 129

Finance Marketing Marketers B2C 129

Martech

APRIL 25, 2022

Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director.

Shoppers 102

Shoppers Retail Shipping B2C 102

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. The best-performing marketers don’t just use channel-specific metrics though. Get MarTech! In your inbox.

Email Marketing 109

Email Marketing B2C Customer loyalty Marketing 109

Exposure Ninja

AUGUST 11, 2023

A marketing campaign promotes a lifestyle, the advertising tells people what to buy to achieve the lifestyle.” — Nicola Tuxford, Head of PPC at Exposure Ninja What’s the Difference between B2B Marketing and B2C Marketing? What Are the Seven Ps of Marketing? Businesses themselves are your customers.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Search Engine Land

NOVEMBER 17, 2022

Place/Distribution : To strategically locate your brand in channels where your ideal customers will discover it. A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. LinkedIn : B2B discussions, polls, and knowledge exchange.

Social Media Marketing 92

Social Media Marketing User-Generated Marketing Marketers 92

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? I can build, launch, and manage my site from one place, with no other hosting needs required.

Branding 53

Branding User-Generated Price eCommerce 53

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. Examples of great creative-data-driven marketing. Moment Marketing with Heinken. Retargeting.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

Martech

MAY 27, 2025

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. In addition to raising prices, retailers will cut spending to retain margins, and as you know, marketing is a favorite place to cut.

Branding 112

Branding Gen Z Price Retail 112