SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions.

Transform

Martech

SEPTEMBER 12, 2024

“This is the place where sales and marketing teams are falling in love again. Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to.

Transform

Hubspot Marketing

OCTOBER 18, 2024

For B2C events, consider location or interests when targeting your demographics for digital ads. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. A dedicated budget and financial management software can help you track your budget plan, expenses, and receipts all in one place.

Event Marketing

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing

Litmus

AUGUST 14, 2024

Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!). The same is true in B2C. In either case, when the intent isn’t quite there yet, does email put you in a better position to stay top of mind, build trust , plant seeds, and be the first place they go when that prospect is suddenly looking?

B2C

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. Clear goals and objectives. Multichannel strategy. Budget allocation. Performance measurement and analysis.

Gen Z

Hootsuite

OCTOBER 2, 2024

Increased productivity is a great place to start. for those with an even mix of B2B and B2C, and just 5.7% for B2C brands. However, this also varied between B2B and B2C brands. Costs for these tools range from free to hundreds (or even thousands) of dollars per month. Don’t go overboard here. for B2B brands, 7.9%

B2C

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.    If that resonates, you’ve come to the right place. 

Branding

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. LinkedIn is also an excellent place to network with other brands. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool.

Management

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z

Litmus

DECEMBER 24, 2024

Heres where to place your attention. People are always asking, Well, this is great for B2B but what about B2C? But I think there’s so much that B2B can learn from B2C and B2C can learn from B2B. Weve been playing checkers for too long and not enough chess. We’re all trying to market to human beings.

B2C

verse.ai

JUNE 3, 2025

Steps to implement lead scoring Why does lead scoring matter for B2C teams? Why does lead scoring matter for B2C teams? While lead scoring is beneficial for any industry in B2B and B2C, its especially useful for businesses with longer sales cycles and/or higher-priced items. What qualifies a lead for handoff to sales.

B2C

Martech

JULY 19, 2024

That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. “There are places where we are ingesting data [into Data Cloud], but one the value propositions we saw with Data Cloud was that there was zero-copy data integration capabilities.

B2C

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. LinkedIn is also an excellent place to network with other brands. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool.

Management

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. What better place to get to know your audience and their pain points than to head straight to the source? saying they never use it professionally. And Im not alone.

Gen Z

Martech

DECEMBER 27, 2024

Here’s the lowdown: Consolidated data: The report brings together crucial metrics in one place, eliminating the need to jump between different reports. It consolidates data from multiple tools, giving you a centralized hub for analyzing key performance indicators (KPIs) and understanding how your campaigns perform across demographics.

Advertising

Marketing Insider Group

SEPTEMBER 24, 2024

B2C companies have been forced to figure this out in the last couple of years, and now, many B2B companies are catching up. The Sociology of Social Great marketers realize that social tools have enabled collaboration, connections, and networks to transform people and their place in our socio-economic and geo-political world.

Transform

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan

Animalz blog

JULY 16, 2024

Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. Jess: My background is actually in copywriting on the B2C side. We’re all telling the same story; we’re just telling it in different places.

PR

Neil Patel

JUNE 17, 2025

Why Brand Loyalty Matters for Your Business For B2C and B2B companies alike, brand loyalty isn’t just a nice-to-have. Customer support conversations often take place during emotionally heightened moments. Instead, it’s become a critical element for cost-effective growth.

Branding

Martech

JUNE 20, 2025

Marketing mix modeling (MMM) MMM is the gold standard for organizations with access to extensive historical marketing and sales data, particularly for B2C brands. Conjoint analysis If you want to understand or defend premium pricing, conjoint analysis quantifies the value consumers place on brand status.

Branding

Martech

MARCH 24, 2025

Ad inventory optimization : AI is helping publishers predict demand, improve pricing, and place ads efficiently. Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies The future of AI: strategy over automation AI adoption in media is no longer a question of if but when.

Transform

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. What better place to get to know your audience and their pain points than to head straight to the source? saying they never use it professionally. And Im not alone.

Gen Z

Lusha

NOVEMBER 18, 2024

How is B2B Telemarketing Different from B2C? Telemarketing can be a cheaper way to reach your target audience than attending trade shows or placing ads in magazines. Here’s how to do that: Connect telemarketing with your customer database : This helps you keep all your customer info in one place. It can save you money.

Telemarketing

Martech

DECEMBER 17, 2024

You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. AI-powered automatic reply suggestions also pose a challenge for marketers. The suggestions may include unsubscribing. tThe easier that gets for users, the more likely they are to use it.

Email Marketing

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Advertising

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO

Exposure Ninja

AUGUST 12, 2024

Illustration Illustration and character design can be used in B2B website design just as much as in B2C. Easy Toggling : Place the theme switch in an easily accessible location, typically in the header or navigation menu. Performance : Optimise the switching mechanism to ensure smooth transitions without affecting page load times.

User-Generated

Hubspot Marketing

JUNE 30, 2025

Likewise, content marketing ranked in the top three for B2C. Our research shows that blog posts and interviews still take 3rd and 4th place across content formats for 2025. Responsibilities Connect with influential media outlets and journalists to place stories about company news and other initiatives.

Management

Sprout Social

JUNE 11, 2025

They’re particularly useful for B2C companies or those working in industries like beauty or food. She’s also known for her detailed understanding of internet culture and the strict focus on aesthetic that she places on her profile. Content and giveaways : These campaigns involve competitions designed to give products away to followers.

Influencer Marketing

Search Engine Land

SEPTEMBER 16, 2024

Places to start include examining your ads, website experience or conversion process. Examine your ad copy and look for opportunities to improve its relevancy to customers (Google’s Ad Strength metric is a good place to start!). For B2C marketers, evaluate your influencer marketing strategy.

User-Generated

Hootsuite

JULY 18, 2025

But we also have teams in place that specialize in taking apart what we shoot and re-engineering it for each platform: short-form, vertical, horizontal, etc.” B2B or B2C doesn’t matter Instead of starting with preconceptions about what a B2B or B2C audience wants, always start with what you know to be true: you’re marketing to people.

B2C

Martech

JANUARY 10, 2025

Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts. Safeguarding brand reputation Nearly one-half of consumers (49%) develop a negative view of a brand when its ads appear next to offensive content.

Manufacturing