Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing 95

Social Media Marketing B2C User-Generated Entertainment 95

Martech

NOVEMBER 20, 2024

For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention. With A/B/n testing running in the background, each journey continually refines itself to maximize relevance and impact.

Customer 130

Customer Transform Customer loyalty Marketers 130

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. For B2C events, consider location or interests when targeting your demographics for digital ads. Event planning for a festival and various smaller events. Consider these costs and channels to attract attendees.

Event Marketing 133

Event Marketing Food Direct Mail Entertainment 133

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Martech

APRIL 17, 2025

Marketing leaders must look beyond surface-level metrics like product adoption or Net Promoter Scores (NPS) to lead this shift. By promoting a select variety of key differentiators, marketers can create contextually relevant content that addresses diverse customer needs. Email: Business email address Sign me up! Processing.

Customer 110

Customer B2C Marketers Marketing 110

Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. FAQs still appear frequently on both B2C and B2B websites. Depending on their backgrounds, marketers may not be familiar with this structure. Even as someone who studied journalism, Im guilty of forgetting my roots.

B2C 132

B2C Communications Marketers Marketing 132

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 132

eCommerce B2C Manufacturing Retail 132

Hubspot Marketing

MAY 30, 2025

Unlike B2C journeys, B2B buying processes typically involve multiple stakeholders, longer decision timelines, and more complex considerations. Advocacy: They become promoters of your solution. Decision: They select a solution and negotiate terms. Onboarding: They implement the solution. Usage: They use the product regularly.

CRM 118

CRM Customer Journey B2C Product 118

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Sprout Social

JUNE 11, 2025

These are some of the most popular types of UK influencer marketing campaigns: Affiliate marketing : A brand partnership where influencers earn affiliate commissions from promoting your products or services through their content. They’re particularly useful for B2C companies or those working in industries like beauty or food.

Influencer Marketing 107

Influencer Marketing Gen Z Food Health 107

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketers 128

Hubspot Marketing

JUNE 30, 2025

We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. Run regular social promotions and campaigns and track their success (e.g.,

Management 111

Management Inbound Marketing Marketers Marketing 111

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. The play: Theres a place on social for brands of all industries, even on networks typically dominated by B2C companies.

Gen Z 89

Gen Z Branding Retail Education 89

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. Remember that celebrities rarely promote the content themselves. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” Just go in with your eyes open.

Gen Z 115

Gen Z B2C Transform Millennials 115

Neil Patel

JUNE 17, 2025

As champions, they promote and defend your brand — even when you don’t ask directly. Why Brand Loyalty Matters for Your Business For B2C and B2B companies alike, brand loyalty isn’t just a nice-to-have. But it’s about more than just customer retention. Take the X post by Cloudflare CTO Dane Knecht below for example.

Branding 90

Branding Shoppers Shipping Customer loyalty 90

Litmus

DECEMBER 24, 2024

Email touchpoints: Promotional offers, new product alerts, transactional messages for orders, and social proof. People are always asking, Well, this is great for B2B but what about B2C? But I think there’s so much that B2B can learn from B2C and B2C can learn from B2B. messages and testimonial roundups.

B2C 91

B2C User-Generated Email Marketing CRM 91

AWeber

MAY 22, 2025

Factors like industry, audience (B2B or B2C), and your goals matter, but these data-driven recommendations are a great starting point. For B2C/ecommerce: Weekdays between 9:0011:00 AM or Sundays around 8:00 PM can boost engagement (particularly offers). Sales or promotions: Early in the week and mid-morning.

B2C 104

B2C Analytics Entertainment eCommerce 104

Hubspot Marketing

MARCH 3, 2025

For example, Slack promotes growth through team invites. Source I love that they focus on giving readers helpful strategies instead of promoting their services. Better for brand awareness, especially for freemium or B2C models. Net promoter score (NPS) NPS measures how likely customers are to recommend your product.

Customer Acquisition 68

Customer Acquisition User-Generated Customer loyalty Marketers 68

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. By that I mean, dont just drop in when you have something to promote or sell. Other no-nos?

Gen Z 110

Gen Z Copywriting Real Estate Marketers 110

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 108

Marketing Plan Marketers Social Media Marketing Marketing 108

Martech

FEBRUARY 7, 2025

To promote its new mobile app, Burger King embraced its signature cheeky style. I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. In 2018, I read about Burger King’s Whopper Detour Campaign. Looking back, it has been great so far.

Non-Profit 109

Non-Profit B2C Education Promotion 109

Exposure Ninja

AUGUST 12, 2024

Image Source Highlight Your Offer Your website, especially your homepage design, should be focused on promoting what you offer. That might seem obvious, but time and time again, we see brands with websites that are promoting the fancy things their web design agency can do rather than their business.

User-Generated 98

User-Generated Communications Finance B2C 98

Backlinko

JULY 1, 2025

For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit. With open rates as high as 98% , SMS is one of the most effective ways to promote offers or send reminders. Promote it everywhere. Heavily edit the draft for accuracy, brand voice, and your expertise.

Marketers 85

Marketers Marketing User-Generated Promotion 85

Neil Patel

JUNE 25, 2025

Paid media is any form of promotion that meets both of the following criteria: it happens on a platform you don’t own, and you pay for it. The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Social media ads aren’t just for B2C brands, either.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Martech

JUNE 20, 2025

It’s especially effective for campaigns that can be varied regionally, such as: In-store promotions. Marketing mix modeling (MMM) MMM is the gold standard for organizations with access to extensive historical marketing and sales data, particularly for B2C brands. Localized digital advertising.

Branding 83

Branding Marketing Mix Health Price 83

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. By that I mean, dont just drop in when you have something to promote or sell. Other no-nos?

Gen Z 105

Gen Z Copywriting Real Estate Marketers 105

Martech

OCTOBER 24, 2024

Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. Sending general promotional content at high volumes. Other common deliverability errors include: Setting up the wrong number type for their usage need.

Shipping 129

Shipping Communications Promotion Customer 129

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. This is an excellent way to promote your business without having your products or services come off as hard-sell. The same is true for companies.

Fashion 108

Fashion Energy Price Product 108

Animalz blog

JULY 16, 2024

Jess: My background is actually in copywriting on the B2C side. We’re helping them promote their personal brand, but then they’re also talking about how Island is helping their company. Editor’s note: We’ve lightly edited this interview for clarity and readability. It’s been a really nice playbook for us.

PR 57

PR Copywriting B2C Place 57

Hubspot Marketing

FEBRUARY 25, 2025

Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel. Its different from a B2C persona, where youre researching demographic data like age and income level or interests.

Transform 99

Transform Marketers Marketing Gen Z 99

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. In contrast, B2C sales cycles can take less than a day.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketers 71

Customers.ai

DECEMBER 4, 2024

Pro tip: Use Amplitude’s cohort comparison to test how different audience groups react to promotions or product launches. Example: Identify which products are gaining traction among first-time buyers, then double down on promoting them to similar segments. B2B-focused, not ideal for B2C.” Who is it perfect for? Clearbit 4.3/5

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Sprout Social

JUNE 5, 2025

Newsletters, promotional emails and customer updates can nurture leads, drive conversions and build loyalty. Timely social trends can inspire more relevant and engaging email content, while strategic social promotions can effectively drive valuable email list growth.

Thought Leadership 79

Thought Leadership Finance B2C Communications 79

Martech

AUGUST 29, 2024

Use AI to power product recommendations and tailored promotions. It’s never been more important to leverage technology like AI and rely on your customer data for guidance and insight into marketing campaigns — especially the holiday promotional calendar,” said Schwartz in a release. That makes sense.

Shoppers 73

Shoppers Retail Price Promotion 73