Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 117

B2C eCommerce Retail Shoppers 117

Vertical Response

NOVEMBER 10, 2024

Different types of emails, like promotional emails and newsletters, may require varying frequencies. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. emails per week according to Zettasphere research.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Sprout Social

JUNE 11, 2025

These are some of the most popular types of UK influencer marketing campaigns: Affiliate marketing : A brand partnership where influencers earn affiliate commissions from promoting your products or services through their content. They’re particularly useful for B2C companies or those working in industries like beauty or food.

Influencer Marketing 105

Influencer Marketing Gen Z Food Health 105

Martech

MARCH 23, 2023

The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. The new CAPSULE technology is aimed at wider B2C adoption in this vein. CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail.

Retail 117

Retail Shoppers B2C Manufacturing 117

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. Some of the best email marketing practices for promoting your content include: Come up with a catchy subject line.

B2C 115

B2C Content Marketing Marketers Marketing 115

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Customer Acquisition 111

Customer Acquisition Customer Food CRM 111

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. Here are brands putting the person back in personal technology.

Gen Z 90

Gen Z Branding Retail Entertainment 90

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood?

Promotion 96

Promotion B2C Retail Direct Mail 96

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. These seven retail brands have committed, consistent, and differentiated content programs. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. Conclusion.

B2C 101

B2C Content Marketing Branding Fashion 101

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 122

Retail Customer Shoppers eCommerce 122

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Why we care. Get MarTech! In your inbox.

Retail 114

Retail Transform Shoppers eCommerce 114

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads.

B2C 92

B2C Retail Customer Journey Advertisers 92

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). It’s content about a sauce promotion designed to promote more sauce. A mattress company appreciates the value of print.

B2C 102

B2C Content Marketing Food Transform 102

Martech

MAY 5, 2025

Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions.

Marketers 113

Marketers Marketing Customer loyalty Price 113

Martech

JANUARY 29, 2025

Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. A discount retailer will focus on efficiency and price sensitivity for volume customers. A valued customer drives a brands success through purchases and deeper engagement and loyalty.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Other no-nos?

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. B2C Tips and Tricks. B2C companies have the advantage of casting a wide net to consumers eager to spend during the holidays.

B2C 134

B2C Thought Leadership Retail Promotion 134

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Other no-nos?

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Martech

AUGUST 29, 2024

Garf is VP and GM of retail and consumer goods at Salesforce. Use AI to power product recommendations and tailored promotions. “Cyber Week itself has the potential to be a really big week,” said Caila Schwartz, director of consumer insights and strategy, retail and consumer goods. That makes sense.

Shoppers 70

Shoppers Retail Price Promotion 70

Martech

MAY 13, 2025

Well-timed and carefully produced email messages not just promotional announcements can keep them in the loop and prepared for change. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game.

Customer loyalty 83

Customer loyalty Customer Price Retail 83

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. and Puerto Rico.

Retail 98

Retail eCommerce Advertisers Advertising 98

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. About 78% of online shopping moments are not led by price promotions, which provides brands with an opportunity for richer storytelling and value-led engagement.

eCommerce 65

eCommerce Shoppers Retail Entertainment 65

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 BBB doesnt take money for ads or promote specific companies, ensuring the reviews are trustworthy and unbiased. Paid profiles and promotional features can increase costs for businesses.

Real Estate 66

Real Estate Customer Food User-Generated 66

Neil Patel

MARCH 3, 2021

Traditional, physical retailers are great at customer service. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. NTWRK: Promotes daily limited-release product drops and shopping events.

Shoppers 141

Shoppers Retail User-Generated Promotion 141

Hootsuite

APRIL 29, 2020

EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday or Wednesday, 7:45 a.m., Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail E-commerce: Thursday, 4 p.m. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m.

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Neil Patel

JUNE 23, 2020

Lesson #3: Content Promotion. Link building for e-commerce Building links to content, PDPs, & PLPs Social media and social proof leveraging Social media platforms in the long-term Strategy for content promotion. Just look at Amazon, they are bigger than any traditional retailer. Lesson #1: Amazon. Lesson #2: Sales Channels.

B2C 145

B2C SEO Marketers Marketing 145

Sprout Social

APRIL 15, 2020

Before you push forward with planned promotions or sales, think about how the current situation may have affected your audience. as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) providing factual, helpful information.

Non-Profit 145

Non-Profit Retail Promotion Finance 145

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 145

Branding B2C Real Estate User-Generated 145

SocialPilot

JUNE 18, 2025

See how they promote their products and redirect their YouTube audience to their website and product pages. Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers.

Real Estate 59

Real Estate Transform User-Generated Education 59

Content Marketing Institute

JUNE 15, 2018

A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content. interactivecontent Click To Tweet.

Content Marketing 110

Content Marketing Retail B2C Marketers 110

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content is one of the most efficient ways to promote a business. 60% of B2C marketers are committed to content marketing. Content Marketing Institute ). Think with Google).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Welcome Software

JUNE 18, 2025

This includes manufacturers, retailers and importers of certain products such as e-book readers as well as service providers, e.g. providers of email marketing software. And: The law only applies to B2C for the time being - pure B2B websites do not have to implement the requirements - for the time being.

Email Marketing 52

Email Marketing Law Manufacturing Marketers 52

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. This may make it seem like only B2C companies qualify. If you provide any services to companies, your B2C is likely eligible for Google My Business. But, this isn’t necessarily true.

SEO 144

SEO B2C Food Entertainment 144

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. British online fashion and beauty retailer Asos keeps their feed updated regularly with colorful and bold product images and editorial snaps from their latest campaigns. And brands from any industry could learn a thing or two from these inspirational feeds.

Fashion 145

Fashion Branding Food B2C 145

Neil Patel

SEPTEMBER 22, 2020

Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. Here are examples of the shop view and a rich pin with a buy button on the app: You can also use Promoted Pins to increase your reach and following.

Fashion 145

Fashion User-Generated Transform Food 145

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Conferences are valuable for both B2B and B2C brands. Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Martech

JULY 14, 2022

The pandemic, along with supply chain and retail inventory challenges, have disrupted traditional consumer sales periods. For instance, in 2020, the Prime Day promotion was pushed back to October. July is officially back-to-school season for shoppers, and marketers who promoted these items saw a lift. Why we care.

Shoppers 129

Shoppers Retail Price Promotion 129