Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. How relevant are they to those with similar products, audiences or markets?

SEO 136

SEO User-Generated Shoppers Retail 136

Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 123

SEO User-Generated Manufacturing Customer Journey 123

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 109

SEO User-Generated Manufacturing Customer Journey 109

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? This individual has a website; his first blog post was published on Dec. We added the category “Penalty” to this chart, as this was a strong topic area in the time of Penguin.

SEO 98

SEO Analytics PR Search Marketers 98

Businesses Grow

AUGUST 22, 2022

Many people who read my blog and books, listen to my podcast, or belong to my RISE community would enjoy owning a painting like this because they have an emotional attachment to me. This AI encroachment is happening in every category — writing, video, even podcasting. The portfolio of my blog posts on this subject is here.

Branding 145

Branding Food Education Digital Marketing 145

Search Engine Land

APRIL 28, 2023

For example, if you’re an expert baker who posts recipes, your resource page might be full of the baking tools you trust and use daily, like on this baking website: Similarly, if you sell content marketing courses, your resource page would likely include a list of tools you use to make content marketing easier.

eBook 105

eBook Promotion Product Education 105

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Neil Patel

DECEMBER 29, 2022

A full audit covers multiple aspects of your e-commerce site, but let’s begin with two main areas: product pages and category pages. Don’t get so focused on your home pages and category pages ranking that you forget about optimizing your product pages. Category Page. That’s product and category pages covered.

SEO 97

SEO Shoppers User-Generated Shipping 97

Neil Patel

JANUARY 3, 2023

Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. The most common examples of this are the pages of a website or categories on a blog. For example, multiple e-commerce product pages can be linked to a category page. Organize Your Content into Categories.

SEO 85

SEO Shoppers Customer Journey Product 85

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 103

CRM Whitepaper Marketing Marketers 103

Search Engine Land

AUGUST 29, 2023

Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy. Get the daily newsletter search marketers rely on. Master the art of using hashtags and category tags Using relevant tags and hashtags in social media posts can increase discoverability.

SEO 98

SEO Market Trends Branding Communications 98

Search Engine Land

DECEMBER 6, 2023

Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. Identify broad informational keywords within your category and match your content (i.e., pricing information, product demos or category explainers) with the most relevant and popular user queries.

SEO 108

SEO CRM B2C eBook 108

Unbounce

FEBRUARY 22, 2022

If you want visitors to recognize and trust your brand when they see your marketing campaigns, you’ve gotta be savvy with the fonts you use. This guide will teach you about the different typeface categories and how to use ‘em to make your brand stand out. Typeface Categories and Their Meanings. Let’s go over three tips.

Branding 86

Branding Digital Trends Fashion Health 86

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 95

Thought Leadership Real Estate User-Generated Food 95

Hubspot Marketing

MAY 1, 2024

For example, if you want to become bilingual to position yourself ahead of your competition in the job market, you need to be specific about the language you’ll need to learn. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market.

Management 100

Management Promotion Thought Leadership Education 100

Set Up

OCTOBER 24, 2023

At Set up , we regularly interview marketing leaders from different industries ranging from Healthcare to Entertainment. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. You can read about it here.

Entertainment 59

Entertainment eCommerce Customer Branding 59

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast. First Round Review.

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127

Backlinko

JANUARY 8, 2024

Well, let me tell you that there are a bunch of ways to do that, with one of the primary ones being affiliate marketing. Gaming affiliate marketing is about partnering with companies to promote their games or gaming products and earning a commission for each sale or referral.

Affiliate Marketing 52

Affiliate Marketing Promotion Product Price 52

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Litmus

AUGUST 15, 2023

If you have a customer’s shoe size, or color preferences, for example, you’ll be able to serve better personalized content. By segmenting your data, you can ensure that you’re always marketing the right product to the right person. This blog was originally published June 2022 by Martyn Lee. Updated August 2023 by Abigail Sims.

Shoppers 88

Shoppers Millennials Customer loyalty CRM 88

Chief Martec

JANUARY 18, 2022

Zylo is one of the leaders in the category, with more than $21 billion in SaaS spend and over 29 million licenses under management. ” (Admittedly, no one ever said bull-honkey , but hey, this is a family martech blog.) appeared first on Chief Marketing Technologist. The sky is blue. The ocean is wet. About 1 in 5.

Energy 121

Energy CRM Management Product 121

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

eCommerce 89

eCommerce User-Generated Manufacturing Finance 89

Exposure Ninja

FEBRUARY 9, 2024

This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. The core pages you’ll need to review optimisation for are the homepage , service or product pages , category pages and “thank you” pages.

User-Generated 59

User-Generated PR SEO Transform 59

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The 5 categories of fintech. The five primary fintech categories are: Digital payments. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce).

Transform 107

Transform B2C Finance Affiliate Marketing 107

Hubspot Marketing

NOVEMBER 14, 2022

Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022. Let’s see what they have in common and what marketers can learn from them. When a user lands on your blog post, the first thing they’ll likely read is your introduction. Descriptive Intros.

Place 94

Place Marketing Marketers 94

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. This last category is critical, and will help you avoid making a costly mistake. How much of your data is addressable?

User-Generated 106

User-Generated Management Digital Marketing Branding 106

Neil Patel

JANUARY 25, 2021

The search function parses attributes, categories, tags, and titles to match them with each searched term. Customer and Market Experience Score: All shops earn a score calculated using a combination of customer reviews, negative feedback, and the completion of the “about” portion of a shop’s description.

SEO 135

SEO Shipping Shoppers Price 135

Search Engine Land

JUNE 8, 2023

In practical terms, successful SEO must result in: Capturing as many of today’s category buyers as possible. Placing the brand in front of those researching the category. The central myth peddled by SEO gurus is that people convert through blogs. They might click on a blog before they purchase. No, they don’t.

SEO 101

SEO Price Place Branding 101

Rock Content

AUGUST 15, 2023

Still, I do know a thing or two about marketing, diversity, equity, and inclusion. This missing piece could be the involvement of small to medium-sized brands that have yet to recognize the market potential within the women’s category or have not sensed the call for heightened social responsibility. Read it now!

Marketing 52

Marketing Marketers Branding 52

Hubspot Marketing

JUNE 24, 2022

In celebration of Google's International Small Business Week, which is anchored on the UN's micro, small, and medium-sized enterprises day, we've created a resource for micro-businesses that might not have a digital presence yet. You might add geographic segmentation on top of this if you're only intending on marketing to a specific location.

SEO 127

SEO Customer Acquisition Advertising Advertisers 127

Search Engine Land

DECEMBER 12, 2022

Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. Now we can target entire categories and win all available searches in one template. Identify what category or topical group will drive business value. Identify main topics.

SEO 103

SEO Transform Price eCommerce 103

GrowMatik

DECEMBER 9, 2022

The new additions are as follows: A new blog element for the popup builder. New Blog Element for Popups. With this new element you can now promote your blog posts to a wider audience, generating more visitors and traffic to your blog. That’s why we debuted the Close Button option so you can customize its color and size.

Shipping 52

Shipping User-Generated Promotion Management 52

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions.

Gen Z 106

Gen Z Millennials Marketing Marketers 106

Search Engine Land

FEBRUARY 2, 2024

Setting up a radius for grid rank tracking Adjust the rank tracking grid size to match your business needs. Primary category they use. Secondary categories they use. (I Get the daily newsletter search marketers rely on. Your ranking grids will most likely look very different when your business is closed vs. open.

SEO 134

SEO Real Estate User-Generated Analytics 134